The Amazon Experience

Amazon is the single largest book retailer available, and the company model couldn’t be friendlier in helping self-publishing authors publishing through a POD publisher/distribution model. Whether you’re published or still in the writing or production process, prepare these Amazon options to maximize your books sales.

Amazon Search Inside the Book: This is the online equivalent to flipping through your book on the shelf. An optional feature, “Look Inside” provides icon over your book’s cover image, and allows readers to browse through portions of your interior content. Amazon claims that books utilizing this option see considerably higher sales over those that do not. Pretty intuitive.

Amazon Key Word Submission: One of the best user features Amazon provides comes in allowing readers to browse instantly by category or ‘key words.’ Imagine being transported instantly around a bookstore the size of football fields without having to use a map or ask an employee for directions. This is the experience Amazon customers find in typing in a simple keyword or phrase. (Few readers browse titles by author, and even less so for first-time authors.) They key is determining around 10 top keywords to tag your book with in order to provide the widest exposure possible.

Amazon Kindle: The Kindle is everywhere, and for good reason. It is a revolutionary digital reading device that allows individuals to purchase books anywhere, anytime, and instantly. One source noted that Kindle owners, on average, buy 3x more books than non-Kindle owners. Kindle editions must be submitted through special formatting, which some POD publishers offer, and will see listing everywhere books are sold throughout the Amazon site.

And finally, email, call, and knock on the doors of everyone you know who may contribute a credible review of your published book and have them post those on your book’s Amazon listing page.


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