Month: May 2009

Book Promotion

Niche Marketing Opportunities for Self-Published Books

Sometimes book marketing requires narrowing your focus, rather than expanding it. Try looking at very specific magazines and television programs that are geared toward very specific demographics. Even if your self-published book doesn’t appear to appeal to the target audience on the surface, there may be a “slant” or a position you can take which will make it work.

For example, here are some very specific niche market opportunities, which goes to show there is a venue for every book, if you know where to look:

PresenTense is a magazine dedicated to the life and the times of the Jewish People. It is written especially for young Jews. Suggestions for PresenTense should go to the editor: Ariel Beery, who is reached by E-mail at: editor@presentensemagazine.org

Bleu Magazine covers the entire spectrum of the urban gay lifestyle. From politics, to fashion, to cars the magazine will act as a guide. Readers can be black, white, Asian, or Latino, and Bleu aims to be a key trend setter. Topics covered will be fashion, entertainment, health, fitness, grooming, and literature. Contact Info: Bleu Magazine is at 244 Fifth Avenue, Ste. P254, New York, NY 10001, contribute@thebluemag.com.

LaPlaza is TV show focusing on the specific concerns of Latino-Americans. The show has been on for more than 25 years and is distributed by American Public Television. They are interested in guests who are experts in immigration, child development, education, sports, and art within the Latino community. Contact info: 125 Western Avenue, Boston, MA 02134, (617) 300-2289. E-mail them at: La_Plaza@wgbh.org.

Good luck and have fun!
Kelly Schuknecht
selfpublishingadvice.wordpress.com

Book Promotion

Niche Magazine Promotion for Self-Published Books

As you probably already know, contacting niche magazines for book reviews, editorials, or articles related to your subject matter (wherein YOU are the expert) is a fantastic way to promote your self-published book.

What is advantageous about niche magazines is that they are more receptive to submissions and inquiries, particularly if it is within their niche.

What is disadvantageous about them is that you need to make sure your inquiry matches their niche in some way, and refer to that connection in your pitch.

There are SO many niche magazines out there that you should conduct your own search for them on the Internet, but here are two that you may work for your book:

DIVORCE Magazine is a bi-annual publication geared to people who have had, or are contemplating divorce. Segue Esprit is the publisher of both the print version and the Online publication at http://www.DivorceMagazine.com. Their editorial offices are at:
2255B Queen St., East, Ste. 1179
Toronto, Ontario, Canada M4E1G3
(416) 368-8853

Gulf & Main Magazine is a bi-monthly lifestyle magazine. Patricia George is the editor-in-chief.
Gulf & Main Magazine
1422 Hendry St., Ste. 304
Fort Myers, FL 33901
(239) 791-7900

Good luck and have fun!
Kelly Schuknecht
selfpublishingadvice.wordpress.com

Self-Publishing Book Review of the Week, Uncategorized

Self-Published Book Review of the Week: Patterns of Perception

9781432729295_cov.inddPatterns of Perception

by Nicholas J. Cipriani

This self-published book was recently reviewed by Reader Views:

You never know when you are going to fall in love with a book. It is a great experience to pick up a book you would not normally read, and fall deeply into the book. I was hooked from the intriguing photo on the cover – which at any given time looks like a beehive, tree knot, vicious screaming
warrior, or an enhanced photo of a mushroom lying on its side – and couldn’t wait to see what was between the cover. I was not disappointed. Each of the short stories will have you esmerized and wanting more. Short stories are some of my favorite literature to read because there is so much in such a short time.

“Patterns of Perception” sways into metaphysics and deals with thoughts and ideas beyond our normal scope of understanding. As Cipriani states, “Voltaire wrote, ‘When he that speaks, and he to whom he speaks, neither of them understand what is meant, that is metaphysics.’ My guess is that the imagination lies somewhere between the mind and the soul and is attached at the heart.  Personally, I can think of no better place.” With this in mind…beep, turn the page.

Everyone will have a favorite. My personal favorite is “Ca’noonce The Merman.” I thought it was just wonderful. A magical island named Lemuria and mermaids and mermen. Ca’noonce was sixteen with a massive chest and bulging biceps and muscles – what more could you ask for?  Magical fins?

Cheers to Nicholas J. Cipriani; he has created a masterpiece with “Patterns of Perception.” Having started with a blank mind you will be surrounded by worlds and wisdom like never before. You will experience heightened feelings and, as I, truly love reading this book. I hope there are many more to follow. And about the cover, I’m thinking maybe a tree stump?

For more information or to order the book, visit the author’s webpage: www.outskirtspress.com/patternsofperception

Book Promotion, Choosing a Publisher

Self-Publishing. The real deal?

There remain detractors intent on diminishing the viability or professionalism of independent or self-publishing. Ask yourself this, would you consider a 6 figure royalties payout on your book a mark of successful, professional publishing? How about 6 figures in six short months?

http://tinyurl.com/chen100k

Proof in the pudding? It seems so.

We make it a point to communicate the importance of not short changing independent publishing. Also, don’t short change yourself. Make sure your self-publisher has the professionalism, experience, and resources to meet your highest publishing goals.

Karl

Self-Publishing Book Review of the Week

Self-Published Book Review of the Week: In-Sight

9781432737023_cov.inddIn-Sight

by Gerard D. Webster

This self-published book was recently reviewed by Reader Views:

Author Gerard D. Webster has given readers an action-packed, suspenseful read that they will not be able to put down. His characters are lost in their own world of greed and deception, and Ward McNulty places himself in danger when he lets an old friend convince him that he should back an exclusive resort to be built on an island that his own father lives on.

Ward’s girlfriend, a popular news anchor, can’t understand why he won’t commit to marriage and still let her lead her life the way she wants. Later, through many dangerous adventures, she discovers something about her own past that makes her re-think her priorities.

The authors’ use of vivid descriptions of people, places and events put you right in the action. His underlying story is that of redemption, belief in the Higher Power and the love of family.

“In-Sight,” by Gerard D. Webster, is a book you won’t be able to put down.

For more information or to order the book, visit the author’s webpage:  www.outskirtspress.com/insight