Sometimes book marketing requires narrowing your focus, rather than expanding it. Try looking at very specific magazines and television programs that are geared toward very specific demographics. Even if your self-published book doesn’t appear to appeal to the target audience on the surface, there may be a “slant” or a position you can take which will make it work.
For example, here are some very specific niche market opportunities, which goes to show there is a venue for every book, if you know where to look:
PresenTense is a magazine dedicated to the life and the times of the Jewish People. It is written especially for young Jews. Suggestions for PresenTense should go to the editor: Ariel Beery, who is reached by E-mail at: editor@presentensemagazine.org
Bleu Magazine covers the entire spectrum of the urban gay lifestyle. From politics, to fashion, to cars the magazine will act as a guide. Readers can be black, white, Asian, or Latino, and Bleu aims to be a key trend setter. Topics covered will be fashion, entertainment, health, fitness, grooming, and literature. Contact Info: Bleu Magazine is at 244 Fifth Avenue, Ste. P254, New York, NY 10001, contribute@thebluemag.com.
LaPlaza is TV show focusing on the specific concerns of Latino-Americans. The show has been on for more than 25 years and is distributed by American Public Television. They are interested in guests who are experts in immigration, child development, education, sports, and art within the Latino community. Contact info: 125 Western Avenue, Boston, MA 02134, (617) 300-2289. E-mail them at: La_Plaza@wgbh.org.
Good luck and have fun!
Kelly Schuknecht
selfpublishingadvice.wordpress.com
Self Publishing Advisor 