Have you done any radio interviews to promote your self-published book yet? If this is something you’re considering, here are the top 7 radio interview tips to keep in mind when you step in front of a microphone for a radio interview:
1. Your goal is to entertain the audience. Be lively and upbeat.
2. Your second goal is to get invited back by the host. S/he may do that if you are a good, lively, entertaining guest.
3. Your third goal is to have the host recommend you to other hosts. S/he may do that if you are a good, lively, entertaining guest.
4. Radio is not television. Normal communication is 80% non-verbal and you don’t have that advantage. Your voice inflection and energy has to pick up the slack.
5. Ask for a recording (mp3 or similar) in a follow-up communication to the host, which also expresses your thanks for being invited on the show.
6. Use the recording to secure future interviews and in your promotions.
7. Be clear about a “call to action” up front with the host. Will s/he be mentioning your book, or will you? Is the “call to action” to call into the show or is it getting the listeners to go to your webpage and order, or is it to go to Amazon and order? That’s up to the host. Asking them up front allows them to set the rules and that way you know what’s going to happen in advance. Word it like this: “I want to be sure I don’t over-step my bounds because I want to be entertaining for your listeners. Will you be mentioning my book at the beginning of the segment or the end? What’s best for you?”
Good luck and have fun!
Kelly Schuknecht
selfpublishingadvice.wordpress.com
Self Publishing Advisor 