Friday Conversations With A Self-Publishing Writer 8/23/13

 

Quite some time ago—back in the ‘90s—one of my close writing friends and I debated the benefits of mainstream publishing versus self-publishing. At that time we both walked away in agreement that the established publishing houses did, indeed, have an edge over the self-publishing presses. Yet, just recently, we discussed that issue again with the eye-opening conclusion that the self-publishing industry is winning this race big time—especially as writers find it necessary to retain control of their work.

Within our sphere of writer-acquaintances we knew of two authors who had published in the last year—one with a semi-major publishing house and one with an established self-publishing press. The “house” author had signed his contract two months shy of three years before his book reached bookstores. The ebook and online presence came along much later. The “press” author held her finished book in her hand 98-days after submitting the manuscript with immediate availability to bookstores, ebooks and online book sites.

That comparison alone has brought many new champions to the field of self-publishing. However, in the case of these two authors, the big factor for me was their levels of stress throughout the publishing process. The “press” author experienced a few hiccups over those 98 days, mainly caused by the learning curve of self-publishing terminologies. The “house” author found himself dealing with three different editors over that long period of time, each with their own “read” of how the book should be “strengthened.” He often felt as if he was defending himself and the way he had created his characters and storyline. That was major stress.

As my work with authors expands, I understand and appreciate that most writers—whether published authors or not—experience a form of travail in the creation of their works. Even though their objective is to publish, the release of those pages can be traumatic. So it has become my goal to do what I can to ease the pain.

Rarely, these days, do I recommend that an author seek out a publishing “house.” From my perspective the benefits of self-publishing far outweighs what little prestige remains in being identified with any of the mainstream publishers. The process of self-publishing is quick, almost painless, and greatly satisfying when Readers begin enjoying the author’s book and add reviews that reflect their appreciation. Plus, the freedom that comes with this quick-release self-publishing, immediately makes room for the next creative endeavor.

Royalene ABOUT ROYALENE DOYLE: Royalene Doyle is a Ghostwriter with Outskirts Press, bringing more than 35 years of writing experience to authors who need “just a little assistance” with completing their writing projects. She has worked with both experienced and fledgling writers helping complete projects in multiple genres. When a writer brings the passion they have for their work and combines it with Royalene’s passion to see the finished project in print, books are published and the writer’s legacy is passed forward.

Top Four Reasons to Self-Publish: Part 3 – Trade Discounts and Distribution

Last month, I did a series on the most popular questions self-publishing authors ask. The posts were such a hit, I’ve decided to do another series this month. Each week in August, I will discuss one of the top four reasons why you should self-publish your book.

This week, I’ll discuss trade discounts and distribution. Unlike traditional publishing, self-publishing allows authors to choose the type of distribution that is appropriate for their material and marketing goals.

When thinking about distribution, it is important for authors to understand how the process works. For starters, “trade discount” is an industry term for profit margin. This rate impacts who buys and sells your books as well as the profits you will make off of your book.

For instance, shelf space in a brick and mortar chain bookstore has very specific requirements: the books must have a very high trade discount (50% to 55%). Therefore, if you buy a book at one of these bookstores  for $14.95, 55% of the retail price ($8.22) is divided between the store and the wholesale distributor for their profit. When you subtract the $8.22 from the $14.95, you are left with $6.73. This remainder covers the cost of the actual book. The balance that is left after the price of the book is the author royalty. Typically, authors receive very low royalties in these scenarios.

In addition to needing a high trade discount, authors also need to provide the bookstore with a “Retail Returns Program.” This program allows the bookstores to return books to the wholesaler and get their money back if the books do not sell. You must provide this program to the retailers, but having it is no guarantee that they will agree to stock your book.

Conversely, authors that elect to focus on internet sales may select a much lower trade discount as the internet book sites do not require as large of a profit margin. So that same $14.95 retail priced book under a 25% trade discount would look like this mathematically: $14.95 – $3.74 (25% of the retail price) = $11.21 – the actual cost of your book = your royalty. Obviously, $11.21 is a larger number than $6.73. Therefore, your royalty will be greater if sold by an online distributor, assuming the cost of your book remains the same in each equation.

Freedom to choose your trade discount and distribution center is just one of the many perks of self-publishing. To learn more about trade discounts, check out Cheri’s post titled Trade Discounts 101. It provides a great overview of industry standards and questions to ask yourself before setting your discount.

ABOUT JODEE THAYER: With over 20 years of experience in sales and management, Jodee Thayer works as the Manager of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps and publishing consultants; together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Jodee Thayer can put you on the right path.

Top Four Reasons to Self-Publish: Part 2 – Money

Last month, I did a series on the most popular questions self-publishing authors ask. The posts were such a hit, I’ve decided to do another series this month. Each week in August, I will discuss one of the top four reasons why you should self-publish your book.

This week, I’ll discuss one of the most popular reasons authors choose to self-publish: money. (Check out last week’s post on control.) There are two things that are unique about self-publishing in relation to money.

1) The author sets the price.

The price of your book influences the profit you make and how well your book sells. Different authors have different pricing strategies, and you need to give this decision a lot of thought. Rather than a publisher deciding the value of your book, you set the price based on your goals and personal situation.

2) The author earns100% royalties.

If you talk to authors who use traditional publishing firms, royalties are a hot topic. Many authors are unhappy with the royalty rate (which is often in the single digits). Self-publishing authors enjoy 100% royalties. Yes, 100%. Whatever you earn from your book is yours to keep. This reason alone is why many writers choose to self-publish their work.

I’d love to know, how has price and royalty influenced your publishing decisions?

ABOUT JODEE THAYER: With over 20 years of experience in sales and management, Jodee Thayer works as the Manager of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps and publishing consultants; together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Jodee Thayer can put you on the right path.

Top Four Reasons to Self-Publish: Part 1 – Control

Last month, I did a series on the most popular questions self-publishing authors ask. The posts were such a hit, I’ve decided to do another series this month. Each week in August, I will discuss one of the top four reasons why you should self-publish your book.

The first reason I’ll discuss is my personal favorite: control. Self-publishing allows the author to control the entire process: the manuscript’s content, the cover design and copy, even the selling price. This is a completely different experience than if you  use a traditional publisher.

With traditional publishing, the editor or publishing firm calls all the shots. They decide how your book should read. They choose what it will look, when it will be released, how much it will sell for, etc.

While there is nothing “wrong” with the traditional publishing route, many authors cherish their work so much they can’t stand the thought of someone else being in control of their project. Others want the creative freedom to express themselves and to take chances.

Control is the number one reason why famous authors who have previously published with traditional publishing companies are choosing to self-publish their books.

The Huffington Post recently interviewed six popular authors who switched to self-publishing because they wanted control. You can read the interview at http://www.huffingtonpost.com/2013/01/16/why-traditionally-publish_n_2487464.html.

I’d love to know, how has the need for control influenced your publishing decisions?

ABOUT JODEE THAYER: With over 20 years of experience in sales and management, Jodee Thayer works as the Manager of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps and publishing consultants; together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Jodee Thayer can put you on the right path.

4 Reasons to Be Thankful for Self Publishing

Happy Thanksgiving, everyone! I hope you have a wonderful holiday as you celebrate all of the things in your life that you are thankful for. One of the things I am thankful for is self-publishing. The shift in the publishing industry from traditional publishing to print-on-demand has changed the lives of so many writers. Here are four reasons I am thankful for self-publishing this holiday season.

1. Freedom of Speech

Authors who submit to regular publishers are at the mercy of editors. The editors decide what types of books to publish based on what is most likely to sell to a large audience. With self-publishing, you, as the author, decide if and when your book is ready to be published. You don’t have to change your story or writing style to fit a mold. Just because a certain type of story, such as paranormal romance, is popular at the moment, doesn’t mean every author has to write for that audience

2. Quicker Timeline

Traditional publishing is very time-consuming. The author must do extensive research on publishers, agents and the market. Then the author must write query letters to the editors and/or agents. Some editors and agents don’t allow for simultaneous submissions, so the author can only submit one letter at a time. Once the letters are submitted, it can take several months to get a response from the editor. Even if an editor or agent accepts your manuscript, it can take over a year to see your book in print. Self publishing takes much less time. While authors still need to do research, they don’t have to wait for editors to accept their manuscript, and the publication process typically can take just a few weeks.

3. Control

If you choose to go the traditional publishing route, you have little control over your book once it is accepted by an editor. The publishing house will determine the artwork, cover design, and price point. They may even choose to change entire sections of your book. With self publishing, you get to control the entire process. You make all of the decisions.

4. More Profit

Traditional publishing houses pay a royalty for published books, and some publishers will pay a small advance. These royalties are typically very low and don’t generate much income for authors. With most self publishing companies (such as Outskirts Press), the author receives 100% of the profits. The profit is determined by the selling price and printing cost. Therefore, there is potential to earn more royalties from your self-published book.

These are just a few of the reasons I am thankful for self publishing. I’d love to know, what are you thankful for this Thanksgiving?

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.