Tag: Self-Publishing

Kelly Speaks

Houghton Mifflin Declares Bankruptcy

It is becoming more and more clear that the publishing industry is seeing a major shift from traditional publishing to POD publishing. Traditional book publishers are also facing pressure from the online availability of published material, including e-books. Houghton Mifflin declaring bankruptcy is one event that is illustrating this shift.

Houghton Mifflin is a textbook publisher who has been struggling for various reasons. This isn’t a tiny company who is suffering. With a history dating back to 1832, Houghton Mifflin’s products serve 60 million students in 120 countries. They also publish legendary classics such Curious George and Lord of the Rings.

Houghton Mifflin recently declared Chapter 11 bankruptcy to eliminate $3.1 billion in debt. The publisher plans to restructure the company in hopes to again become a profitable business.

Despite the struggles among traditional publishers, non-traditional publishers are thriving and that is great news for self-publishing authors.

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Vice President of Outskirts Press.  In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.
Jodee Speaks

Save $200 When Self-Publishing With Outskirts Press This 4th of July

If you have been considering self publishing, now is the perfect time!  In honor of the July Fourth holiday, authors ordering their publishing package from Outskirts Press before July 5th can receive a twenty percent discount on each of two top-of-the-line publishing packages: the Diamond and Pearl package.

The promotion code is JULY42012, and the deadline is July 5, 2012. Happy 4th of July!

ABOUT JODEE THAYER: With over 20 years of experience in   sales and management, Jodee Thayer works as the Manager of Author Services   for Outskirts Press. The Author Services Department   is composed of knowledgeable customer service reps and publishing consultants;   together, they all focus on educating authors on the self-publishing process in order to help them publish the   book of their dreams. Whether you are a professional looking to take your   career to the next level with platform-driven non-fiction or a novelist   seeking fame, fortune, and/or personal fulfillment, Jodee Thayer can put you   on the right path.
Kelly Speaks

POD is Fueling the Publishing Market

Bowker, the global leader in bibliographic information, recently released an annual report on book publishing, which shows just how much self publishing is fueling the publishing market.

While the report shows growth in the publishing industry, if you took self publishing out of the equation, the market would be relatively flat since 2010.  This shows that self publishing is not only a viable publishing option for authors, but it also suggests that self publishing companies and their titles are strongly influencing the publishing industry.

New publishing methods, such as POD, have the power to change the face of publishing and improve opportunities for authors. This is true for all genres, including both fiction and nonfiction.

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Vice President of Outskirts Press.  In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.
Kelly Speaks

BookExpo America 2012 – Recap

BookExpo America (BEA) 2012 took place June 5-7 at the Javits Center in New York City. BEA is the largest annual book trade fair in the United States. The event features major publishers from the US and abroad. Attendees are typically authors, librarians, and book purchasers. This year’s event featured several new events, including Digital Networking Cocktail Hours, streaming of favorite BEA events, and a refreshed BEA Education Program. A few highlights from the event this year included the following:

If you missed BEA 2012 (or just really loved the event), you can stream live events by clicking this link or visiting http://www.bookexpoamerica.com/. Next year’s event will be held June 4-6, 2013 at the Javitz Center in NYC. For more information, please visit http://www.bookexpoamerica.com/.

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Vice President of Outskirts Press.  In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.
Jodee Speaks, Uncategorized

Free Authors Copies in June

Hello aspiring and published authors. My name is Jodee Thayer, and I am the Manager of Author Services for Outskirts Press. Starting this week, I will blog every Tuesday about self-publishing topics. My goal is to educate authors on the self-publishing process in order to help them publish the book of their dreams. Most of the information I share will be related to self-publishing in general, but I will occasionally share exciting news from Outskirts Press. This week, I have exciting news to share.

In June, all new authors will be eligible to receive two times as many free authors’ copies with their respective publishing package. To receive the promotion, authors simply enter the promotion code “June2X2012” into the shopping cart during check-out when purchasing The Diamond or Pearl book publishing packages: both of which deliver a unique ISBN, standard interior formatting, professional cover designs, and availability through major online retailers such as Amazon and Barnes & Noble.

For authors choosing the most popular “Diamond” publishing package, this promotion delivers 20 free paperback author copies when the book is published. Authors publishing full-color books with the popular “Pearl” package will receive 10 free paperback copies. Visit http://outskirtspress.com/promotion.html for all the promotion details.

  ABOUT JODEE THAYER: With over 20 years of experience in   sales and management, Jodee Thayer works as the Manager of Author Services   for Outskirts Press. The Author Services Department   is composed of knowledgeable customer service reps and publishing consultants;   together, they all focus on educating authors on the self-publishing process in order to help them publish the   book of their dreams. Whether you are a professional looking to take your   career to the next level with platform-driven non-fiction or a novelist   seeking fame, fortune, and/or personal fulfillment, Jodee Thayer can put you   on the right path.