Progressive Book Marketing for Authors

The industry is learning that sales and marketing efforts are perhaps as much an effort in getting books to readers as good content. Now, progressive self-publishing options are beginning to provide them for authors regardless of where you have published. Or, if you’ve yet to initiate the publishing process, it’s never to early to begin looking and learning about marketing tactics like…

• Amazon Kindle Edition
• Amazon Keyword Tagging
• Celebrity Endorsements
• “Search inside the book” options with major retailers
• Even Personal Marketing Assistance

Now that the information is in your hands and resources at your fingertips, how many readers will your book find?


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Self-published Book Review of the Week

Lucifer Rising

Self-publishing Review of the Week – Lucifer Rising

The author shows the power a religious cult can have over an individual’s life. Elsa Eldridge works for the local paper in Daytona, Beach Florida. Her assignment by her editor is to profile the head of a local faction of a holy group. She begins to find that she is mesmerized by this man and that she will do anything for him. The novel shows the frightening hold groups like this have on people, no matter what their level of education is. The novel is a warning that should be heeded.


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Self-publishing and finding your market

Self-publishing books to make money may be, as Seth points out, a lot like hanging out at the singles bar looking to get married. It’s true, you can make money publishing your work, but isn’t it better to write because you love to write, and be proud to share it with people who care?

Of course making money isn’t bad. I’m not going to say making money will solve any problems. I’m confident poverty will not. In considering your long term marketing and sales direction, it may be helpful to know that the output of published titles shot up 87% from 2008 to 2009, according to R.R. Bowker. That means nearly ½ million new titles entered the market in the span of a year. The good news is that online communities, forums, and organizations allow you to find niche markets where you can promote your work to people who care. But do understand this type of marketing involves investment in participation.



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Higher Royalty Option Announced

On the heels of its recent release of the new, lower priced Kindle Reader, Amazon’s Digital Text Platform Team announced a new 70% royalty option for self-published authors who own the rights to their publications. It’s worth a look. Learn more here.


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Self-publishing vs. Independent Publishing

Guest Post: The Book Doctor on Self-Publishing vs. Independent Publishing

Q: When you spoke at a conference recently, I heard you refer to self-publishing. Isn’t “independent publishing” the correct term now?

A: Yes and no. An independent publisher is a small publisher that may or may not publish the works of the owner, but it always publishes the works of other authors, as well. When you publish only your own books, you are self-publishing. I know the distinction is vague; in either case you have to set up a company and be a publisher, but an independent publishing house accepts the works of others, as well as the works of the owner.

Also, when you use a firm that helps you publish, so that you don’t have to set up your own company, you are a self-published author, as opposed to a traditionally published author.

In the end, we are simply talking semantics. If you spend any money at all toward the printing of your book, you are self-published. Being self-published used to carry a stigma, and perhaps that’s why some people don’t want to use the term, but the market has changed over the years, and people’s attitudes have changed with it. At a time when selling a book to a traditional publisher is almost impossible, yet printing your own book has become easier than ever, self-publishing has taken on a whole new character and lost much of its prior poor image. Nowadays the only stigma comes from a poorly written or unedited self-published book. If the book looks good, reads well, is thoroughly edited, and sells well, who cares who paid for the printing?


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