Using Ezine articles to build your self-publishing platform

Digital technology provides a virtually unlimited number of ‘Ezines’ straight to our computer screens, each focusing on a unique niche topic or category. Ezines are a great way to generate content AND promote your book, either before it is published by building a “name” for yourself, or after your arsenal of unlimited POD self-published books are ready for distribution. With so many free and competing factions most Ezine providers are hungry for content.

Rather than seeking them out individually, you can place your articles into databases that Ezine editors frequent for content. They use your article free of charge, and in exchange, include your biographical byline, which includes information about you and your book.

Here are some to check out:
http://www.ezinearticles.com
http://www.ebooksnbytes.com
http://www.connectionteam.com
http://www.netterweb.com
http://www.ideamarketers.com
http://www.goarticles.com
http://www.knowledge-finder.com
http://www.articlecity.com

Don’t send them the same article you published last week. Instead, write another chapter of your book first (since finishing your book IS the main goal, after all.)

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Guest Post: Self-publishing Books & Novel Writing

Self-publishing advice guest post – the Book Doctor on Education & Novel writing.

Q: Is it more difficult to have a novel published if I don’t have a university education?

A: No, indeed! Even a few sixteen-year-olds have written good books that got published. Most universities teach us how to pass tests, not how to write novels. Even graduates with an MFA in creative writing tend to teach creative writing rather than sell their novels to publishers, and here’s why: It’s darned difficult to sell a novel, no matter how educated you are. The odds of winning the lottery sometimes seem better.

Instead of (or in addition to) a university degree, successful writers must acquire a great deal of knowledge in the craft of writing. They gain that knowledge by studying the masters, joining critique circles, getting feedback on their writing, taking classes in creative writing, and practicing, practicing, practicing and then revising, revising, and revising.

While it doesn’t take a university degree to get a novel published, it does take good writing skills and the ability to create a strong plot, believable characters, and realistic dialogue. It takes knowledge of point of view and how and when to use it. It takes a good foundation in grammar, punctuation, and syntax. It takes organization and determination and even a bit of personality to get your foot in the door with an agent. All those skills aren’t acquired overnight and rarely are acquired by writing a first novel. Many consider writing their first novel a good exercise, and afterward some go on to write marketable novels.

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Tim Ferriss, The 4-hour Work Week, Self-publishing & the importance of your book title

How did Tim Ferriss come upon the title for his recent bestselling book, The 4-Hour Body? Not at all by chance of creativity. He began in reverse, by asking. He ended up surveying online some 4,000 readers through three separate waves in the effort to discover what combination of words readers found compelling. And then he tested the title through online search engine performance – what we call SEO.

You may also be familiar with his epic bestseller, The 4-Hour Workweek. With this book he tested a number of titles directly through Google Adwords, playing with the performance of various keywords related to the book (such as “world travel” and “401K”). The ads displayed the title of the book as the headline and the subtitle as the ad text. Then he checked the clickthroughs to see which combination generated the most interest based on what Google users provided in actual searches.

In today’s book marketing environment, the importance of your book title goes a beyond simple abstract creativity. Not an internet or SEO expert? No sweat, that is what full-service self-publishing is here to help with.

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Self-publishing book review of the week: “Waking Up Emily”


Waking Up Emily
K. Patrick Bonovich
9781432756582, $17.95

Self-publishing book review of the week
John Taylor
Reviewer

Working to save lives can be draining, and a little humor can go a long way to keeping the spirits up. “Waking Up Emily: Antics and Inspiration While Patients Sleep” is drawn from K. Patrick Bonovich’s own four decades as a physician working with his staff to assist their patents and provide care. A fascinating look at the care givers and their daily trials and tribulations, “Waking Up Emily” is a heart felt pick, very highly recommended.

The novel is based on the true life observations of the Anesthesia Department of a large metropolitan hospital as seen through the eyes of its members. It is often an irreverent, humorous, heart-warming and occasionally tear-jerking account of the professional lives of doctors, nurses, and paraprofessionals as they experience everyday issues associated with the delivery of health care. It is a glimpse into the tactics of those administering the services and the people who must operate daily within its environment.

Interprofessional diversities are visible in the endeavor to render a performance in essential or unforeseen circumstances. Provision of the relevant equipment and pharmaceuticals is depicted along with the dissimilar prospects of consequence versus cost. Personal opinions and deductions are frequently interjected, revealing not only personality quirks, but also the self esteem issues, of the individuals that make up the health care team.

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The New Black Friday

Perhaps you worked off those Thanksgiving day calories among the crowds this Black Friday. Maybe though you noticed the crowds not quite as thick as they once were. Or, maybe you are one of us who shopped Black Friday sales online from the comfort of the couch during movie or football commercials.

Online commerce is changing the way we interact and do business. Groupon, for instance, is currently advertising a $40 for $20 bookstore sale. Or one full-service self-publishing option offering staggering 25% off illustrations services. But like all Black Friday sales – these offers will end soon. So if you’re thinking book buying for the holidays or heading toward the new year with getting that self-publishing book project off the ground, today is the day.

Cheers.

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