Tag: self publishing budget

benefits of self publishing

7 Steps to Publishing a Cookbook

Since October is (believe it or not) National Cookbook Month, we offer you 7 important steps to publishing a cookbook.

1. Develop your cookbook idea. What type of cookbook do you want to write? What will make your cookbook unique? Who is your target audience? Once you have a good understanding of your cookbook idea, you can start to develop your recipes.

2. Test and refine your recipes. Make sure your recipes are easy to follow and produce delicious results. Test each recipe multiple times and get feedback from friends and family.

3. Write your cookbook. This includes writing your recipes, introductions, headnotes, and other content. Be sure to write in a clear and concise style, and use language that is accessible to your target audience.

4. Edit and proofread your cookbook. Once you have finished writing your cookbook, have it edited and proofread by a professional editor (the resources available at the self-publisher you choose in Step #6 can probably help with this). This will help to ensure that your cookbook is free of errors and easy to read.

5. Design your cookbook layout. The layout of your cookbook should be visually appealing and easy to navigate. Consider hiring a professional book designer to help you create a layout that will showcase your recipes and photos in the best possible light, or choose from the available and/or included options with your self-publishing company (see below).

6. Select a self-publishing company. While there are “free” platforms available like KDP and IngramSpark, you will find it noticeably difficult (perhaps even impossible) to publish a quality, full-color cookbook with them due to their automated processes, lack of flexibility, and (in some cases) lack of actual full-color printing. This is really where full-service self-publishing companies shine, and there are a number to choose from, including AuthorHouse, Outskirts Press, and Xlibris. Choose a platform that offers the features and services that are important to you, such as print and ebook distribution, marketing tools, and author support.

7. Publish your cookbook. Once you have selected a self-publishing company, you can upload your cookbook files and publish your book with their collaborative support. Be sure to set a competitive price and promote your cookbook through social media, your website, and other channels.

Here are some additional tips for self-publishing a cookbook:

  • Take high-quality photos of your recipes. Food photography is important for any cookbook, but it is especially important for self-published cookbooks. Consider hiring a professional food photographer to take photos of your recipes.
  • Get your cookbook reviewed. Book reviews are a great way to generate interest in your cookbook and attract new readers. Reach out to food bloggers and other cookbook authors to see if they would be interested in reviewing your book.
  • Promote your cookbook on social media. Social media is a great way to connect with potential readers and promote your cookbook. Be sure to post regularly about your cookbook on social media and share photos and videos of your recipes.

Self-publishing a cookbook can be a lot of work, but it is a rewarding experience. By following these steps, you can create a high-quality cookbook that your readers/eaters will love.

This content was enhanced through collaboration with AI-powered creativity applications.

benefits of self publishing

What are the benefits of self-publishing?

There are many benefits of self-publishing a book, which makes it an attractive option for many writers. Here are some of the key advantages:

Creative control

When you self-publish, you retain full creative control over your work. You can make decisions about the content, cover design, formatting, and marketing strategies without any external interference.

Faster publishing process

Traditional publishing can take a long time, often involving agents, publishing houses, and lengthy review processes. With self-publishing, you can get your book to market much faster, potentially reaching readers within weeks or months instead of years.

Higher royalties

In traditional publishing, authors typically receive a percentage of book sales as royalties, but these rates can be relatively low. In self-publishing, you keep a much higher percentage of the revenue generated by your book sales.

Flexibility with pricing

As a self-published author, you have the flexibility to adjust the retail price of your book as you see fit. This can be especially useful for promotions, discounts, or experimenting with different pricing strategies to find what works best for your target audience.

Global distribution

Through online digital platforms like Amazon Kindle, Apple iBooks, and other ebook retailers, you can make your ebook available worldwide without the need for physical distribution channels or international publishing agreements.

Long-term availability

Unlike traditional publishing, where books often go out of print, the benefit of self-publishing is that books can remain available indefinitely, giving readers the opportunity to discover and purchase your work at any time.

Building your author platform

Self-publishing allows you to establish and grow your author platform, connecting directly with your readers through various channels, such as social media, newsletters, and your website.

Ability to update and revise

If you receive feedback from readers or notice areas for improvement, you have the freedom to update and revise your book’s content and release newer editions easily.

Diverse publishing options

With self-publishing, you’re not limited to just one format. You can publish ebooks, print-on-demand paperbacks, hardcovers, audiobooks, and even multimedia-enhanced books, catering to different audience preferences.

Learning and entrepreneurial experience

Self-publishing can be a valuable learning experience, helping authors develop a better understanding of the publishing industry and book marketing. It empowers writers to become not just authors but also successful, savvy entrepreneurs.

This content was enhanced through collaboration with AI-powered creativity applications.

the joy of publishing

Is it Better to Self-Publish or Get a Publisher?

In the world of modern publishing, authors are faced with a crucial decision: whether it is better to self-publish or get a traditional publisher. Each path has its merits and drawbacks, making the choice a complex and individual one. Today we will explore the pros and cons of both options to help you make an informed decision on whether it’s better to self-publish or get a publisher for your book.

Self-Publishing Pros

Creative Control and Flexibility: Self-publishing typically grants authors complete creative control over their work. From cover design to formatting, you have the final say in every aspect of your book’s presentation. Additionally, you are typically in control of how long your book takes to be published, allowing for greater flexibility and faster publication compared to the lengthy process of traditional publishing.

Higher Royalties: Self-published authors often earn higher royalties per book sale compared to traditionally published authors. By eliminating the middleman, you can retain a more substantial portion of your book’s profits, potentially making self-publishing a more financially rewarding choice in the long run.

Direct Reader Engagement: As a self-published author, you can establish direct connections with your readers through social media, author websites, and book signings. This personalized engagement can lead to a loyal fan base, word-of-mouth recommendations, and increased book sales.

Self-Publishing Cons

Marketing and Promotion: Self-publishing often requires authors to take on a large roler in the marketing and promotion of the book. While the digital landscape offers ample opportunities for targeted advertising, building visibility and gaining recognition may demand significant time and effort.

Quality Control: Without the editorial expertise of a traditional publishing house, ensuring top-notch editing and formatting can be challenging. Authors must invest in professional design and editing services to maintain the same level of quality found in traditionally published books.

Traditional Publishing Pros

Credibility and Prestige: Traditional publishing comes with a seal of approval from reputable publishing houses, adding credibility to your book. Readers, booksellers, and literary critics often regard traditionally published works as more professional and polished.

Editorial and Design Assistance: Traditional publishers offer comprehensive editorial and design support, ensuring your book reaches its full potential. Professional editors work closely with authors to refine their manuscripts, enhancing the overall quality of the final product.

Marketing and Distribution Support: Even though traditionally published authors nowadays are expected to take an active role in the marketing and promotion of their book, traditional publishers have more established networks and resources for marketing and distribution. With their expertise, your book can reach a wider audience and gain more exposure in bookstores, libraries, and online platforms.

Traditional Publishing Cons

Longer Publishing Timeline: Traditional publishing involves a longer process, from querying agents or publishers to signing contracts and undergoing edits. This can delay your book’s release by several months or even years.

Limited Creative Control: Authors often need to relinquish some or all creative control to fit within the publisher’s vision and market demands. This may involve extensive changes to your content as well as to what you’ve always envisioned for your cover.

Lower Royalties: While traditional publishers offer the advantage of widespread distribution, the royalty rates are typically much lower for authors compared to self-publishing.

Competitive Selection Process: Perhaps the biggest con to traditional publishing is how difficult it is to have this choice to begin with. Getting a book accepted by a traditional publisher is highly competitive, and even many well-written manuscripts rarely make the cut.

So, is it better to self-publish a book or try to get a traditional publisher? Ultimately, the decision between self-publishing and traditional publishing depends on your goals, resources, and preferences as an author. Self-publishing offers creative freedom, higher royalties, and control over marketing, while traditional publishing provides credibility, marketing support, and wider distribution.

Carefully consider your objectives, budget, and willingness to take on marketing responsibilities. Whichever path you choose, remember that the publishing journey is a rewarding and fulfilling experience, offering a chance to share your literary voice with the readers everywhere and leave your legacy for the world.

Jodee Speaks, Uncategorized

How Much Does It Cost to Self-Publish a Book?

Many authors ask, “How much does it cost to self-publish a book?” The question should be “How much should an author invest in their project based on their marketing goals?” Most authors self-publish in hopes of selling their book, but not every author has the same goals. It is important to consider your definition of success.

If earning money from your book is a priority, a solid marketing plan, in addition to an appealing book and quality content, is essential to selling to your book.

I always recommend professional copyediting and a custom cover to all authors who are serious about sales. Potential buyers typically spend approximately eight seconds deciding if they like the cover enough to consider purchasing the book. Therefore, the cover needs to be unique and eye-catching. In addition, nothing will “kill” a sale faster than a manuscript that is riddled with typographical errors or bad grammar. This is especially important for non-fiction books that are positioning the author as a credible expert.

Self-publishing should be looked at from a business perspective. All businesses must budget for advertising.  I typically estimate that $2,500.00 is the average self-publishing budget. In this estimate, I have allotted $1,500.00 to the actual production of the book.  The additional $1,000.00 should be used for marketing services. The cost for professional copyediting is not included in this amount, but I do recommend investing in professional copyediting.

 Although many people spend more or less than this amount, I believe this is a good estimate for self-publishing authors. However, it comes down to each individual’s goals and reason for publishing. For more advice on creating your self-publishing budget, contact your self-publishing company.

ABOUT JODEE THAYER: With over 20 years of experience in sales and management, Jodee Thayer works as the Manager of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps and publishing consultants; together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Jodee Thayer can put you on the right path.
Uncategorized

Top 10 Posts from 2013

Is self-publishing a book on your 2014 to-do list? If so, I’ve gathered the top self-publishing advice and news from 2013 to help you get started on your 2014 writing projects. These articles proved to be helpful to writers publishing in the past year, and I’m sure they will be helpful to you too. Here are the top 10 self-publishing posts from 2013.

1. Top 5 Customer Service Characteristics of High Quality Self-Publishing Companies

Choosing a self-publishing company is an important decision. This article discusses five characteristics to look for to ensure that you choose a high quality self-publishing company.

2. Quick Start Guide to Marketing Your Kindle eBooks Like a Pro!

This must read article discusses the differences between marketing an ebook and marketing a print book as well the mistakes that some authors make when marketing their Kindle ebooks.

3. How Much Do Self-Published Authors Make Per Year?

How much income self-publishing authors earn is always a common question among those considering self-publishing. This article provides an honest answer about the income you can expect as a self-published author.

4. Espresso Book Machines Offer Self-Publishing Authors a Jolt in Sales

It is amazing how much the publishing industry as changed over the past few years. Espresso book machines are book vending machines that produce a paperback copy of your selection on the spot. The way they work and how they are changing the way people get books is fascinating.

5. Should You Pay for a Book Review

Book reviews are a great way for self-publishing authors to market their book and increase their credibility. This article discusses why paying for book reviews is actually a great idea.

6. Self Publishing Authors Beware: Cheaper Isn’t Always Better

Many self-publishing authors are looking for ways to publish their books while sticking to a budget. While there are ways to cut costs and save money, this article explains why cheaper isn’t always better.

7. Top 5 Considerations for Effectively Pricing Your Self-Publishing Book

Book pricing is always a hot topic among self-publishing authors. This article helps you determine a pricing strategy that is appropriate for your book.

8. Color Printing vs. Black and White Printing…What is the Difference?

This article discusses the difference between color printing and black and white printing. It also explains how these options compare to those offered by traditional publishers and what options are available to authors of long manuscripts.

9. Compare CreateSpace and Outskirts Press Self Publishing Packages

Choosing a self-publishing company can seem like a daunting task because it is difficult to make an apple-to-apple comparison. Each company offers different services and packages. This article provides an honest comparison between two popular publishing packages available through CreateSpace and Outskirts Press.

10. Copyright and Copywrite in Self-Publishing

Copyright is a confusing topic for many authors. This article explains basic copyright laws and what you need to do to protect your work.

I’d love to know, what is your favorite self-publishing post from 2013?

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.