Self-publishing Guest Post: Transacting Book Sales

The Book Doctor on managing book sales transactions for the self-publishing author.

Q: When I bought your book at a recent seminar, you used a credit card company that notified me via e-mail of my charge going through. Can you tell me about the company? Who are they, and how do I contact them? I need to have the ability to accept credit card payments when I sell my books, so I am shopping around.

A: The company I use is ProPay, and it can be found at http://www.propay.com. A colleague highly recommended ProPay, and I have been completely satisfied with the service I get. Through ProPay I can take almost any credit card by e-mail, phone, or in person and later transfer those funds to my own bank.



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Bobbie Christmas, book editor, author of Write In Style (Union Square Publishing), and owner of Zebra Communications, will answer your questions, too. Send them to Bobbie@zebraeditor.com. Read more “Ask the Book Doctor” questions and answers at http://www.zebraeditor.com

5 Writing Tips on the Road to Self-publishing

1 – Employ an editing service

The most common mistakes are minor, for example incorrect word use (their, they’re, there) and simple misspellings. Check with your publisher regarding about their copy editing services which are designed to catch common errors while identifying mistakes related to tense, consistency, and punctuation. How long does it take, and what is the cost?

2 – Get a second (and third) set of eyes

Even if you don’t want to pay a professional, anyone who reviews your document will find mistakes you invariably miss. The fact is, you’re much more familiar with your manuscript than anyone else, and as a result, apt to miss obvious mistakes simply because your eyes glaze over them.

3 – Read your manuscript backwards

This allows you to become instantly unfamiliar with your story. When you read your manuscript backwards, it’s just a bunch of words, and those mistakes literally jump off the page.

4 – Read your manuscript out loud

When you’re forced to say the words your brain is forced to slow down and concentrate on the material. Bonus – you may discover stumbling blocks like awkward sentence structures and choppy dialogue when hearing your book read aloud.

5 – Use the right kind of publisher

Go on-demand. On-demand publishing offers you easy editing post-publication to fix any mistakes that may have found their way in to your book. What’s more, books aren’t printed until their sold, so you don’t end up with a garage or basement full of books with errors in them.



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Self-publishing Book Review of the Week: Devil Dogs and Banana Slugs


Devil Dogs and Banana Slugs
Devil Dogs & Banana Slugs
by Will Selling
9781432752383, $18.95

At the forefront of a protest usually lies the disciples of academia. “Devil Dogs & Banana Slugs: Cultural Battles Between the University and the Military” is a personal recollection of one Desert Storm Veteran’s own account of his experiences with both sides of the coin. While academia emphasizes individuality, the military pushes unity, and these meet an obvious conflict. “Devil Dogs & Banana Slugs” is a fascinating read, highly recommended.

Michael Dunford
Reviewer



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Self-publishing Guest Post: The Book Doctor

The Book Doctor sets it straight on apostrophe usage for writing on the road to publishing…

Q: When it comes to plurals for last names, which is correct? Hueys or Huey’s or Hueys’? The Robersons or Roberson’s or Robersons’? Microsoft Word always flags these as misspelled. I can never tell the difference.

A: Microsoft Word probably flags them because the words themselves, Hueys and Robersons, are not in the dictionary, plus the computer program cannot decipher whether the name is plural or possessive.

If it is strictly plural, it takes no apostrophe. Examples:
We ate dinner with Joe Huey and the rest of the Hueys.
Mike Roberson said all the Robersons are visiting next week.

If it is plural possessive, it needs an apostrophe. Examples:
We ate dinner at the Hueys’ house.
The Robersons’ dog is visiting, too.

Note that if the name ends in an s, the plural possessive for book style is to add an apostrophe and an s. Examples:
The Jones’s house is painted white.
I agree with all of the Samuels’s suggestions.



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Bobbie Christmas, book editor, author of Write In Style (Union Square Publishing), and owner of Zebra Communications, will answer your questions, too. Send them to Bobbie@zebraeditor.com. Read more “Ask the Book Doctor” questions and answers at http://www.zebraeditor.com

Bing(go) goes social networking: Self-publishing authors prepare

Whether your a social media wiz or, as many to some extent (including myself), have some level of apprehension with this “change,” there is no question that self-publishing authors who tackle things head on generally experience much greater book sales.

Social Media is here to stay, and regardless of your industry, creates a platform where businesses and consumers can relate on an increasingly flat field in what is becoming known as the “Attention Age.”

News flash: Social Media is here to stay.

More relevant news flash: Kleiner’s Bing Gordon is set to launch a $250 M “social media’ effort. Yep, 250 million, to include Facebook, Zynga, Amazon, Comcast, Liberty Media and Allen & Company. Here are some more details about what each partner company will be doing, from the press release.

  • Amazon Web Services (AWS) will provide AWS Getting-Started Support for one year, priority access to worldwide Startup Events, and dedicated business and technical support.
  • Facebook will contribute access to its platform teams, beta APIs, and new programs, like Facebook Credits.
  • Zynga will host periodic sessions with sFund companies to focus on management and technical development, including open source collaboration.
  • Comcast Interactive Capital, Comcast’s venture fund, will provide access to Comcast’s resources, teams, and relationships.

Here is some social media fun for you as you prepare your book marketing campaign…

@scottymonte, social media strategist @Ford


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