Self-Publishing Week in Review: 3/25/14

As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry. This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog every Tuesday to find out the hottest news.

Nook Press self-publishing platform is now available to authors in the UK and parts of Europe

Barnes and Noble, the bookseller behind the Nook e-reader devices and e-reader store, has announced that the Nook Press self-publishing platform is now available to authors and publishers in the UK, France, Germany, Spain, Italy, the Netherlands and Belgium. As part of the move, Nook Press now supports multiple languages including French, Italian, German, Spanish and Dutch. This is great news for ebook authors because they know have access to even more readers.

Steven Berkoff makes self-publishing debut

After rejection by conventional imprints (despite having previously published), actor and director Steven Berkoff has decided to self-publish two books. This is an interesting read for authors considering self-publishing.

Next Time, I’ll Self-publish

This is an honest look at traditional publishing from a professional writer. It explains why next time, she’ll self-publish. This is a must read for all writers.

If you have other big news to share, please comment below.

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at

The Barnes and Noble Experience for Self Publishing Authors

Many self-publishing authors dream of seeing their books sold by Barnes and Noble, one of the most powerful book sellers in the country, and readers often expect to find your book through Barnes and Noble. This is even more true as many people continue to purchase the store’s Nook, an electronic reader comparable to a Kindle. As a self-publishing author, you want to take advantage of two options available to Barnes and Noble authors: Nook format and Look Inside.

Nook Format

As the holidays approach, e-readers are going to become even more popular. You can expect many people to receive an e-reader as a holiday gift, which means they will be purchasing e-books. (This is in addition to all the readers who already buy and read e-books.) To take advantage of this trend, make sure you offer your book in Nook format. Many self-publishing companies offer this option.

Look Inside

This feature allows readers to get a sneak peek at the pages inside your book. It is the modern-day equivalent of a reader browsing through a bookstore, picking your book off the shelf, and flipping through the pages. It has been suggested that authors who take advantage of this feature have higher sales rates than those who do not. Check with your self-publishing company to find out more details.

I’d love to know, do you prefer books that take advantage of the Look Inside feature?

ABOUT JODEE THAYER: With over 20 years of experience in   sales and management, Jodee Thayer works as the Manager of Author Services   for Outskirts Press. The Author Services Department   is composed of knowledgeable customer service reps and publishing consultants;   together, they all focus on educating authors on the self-publishing process in order to help them publish the   book of their dreams. Whether you are a professional looking to take your   career to the next level with platform-driven non-fiction or a novelist   seeking fame, fortune, and/or personal fulfillment, Jodee Thayer can put you   on the right path.

Espresso Book Machines Offer Self-Publishing Authors a Jolt in Sales

Oh, the publishing industry has come such a long way since the days of minimum advance orders, massive preprinting and prohibitive upfront production costs. Technology has not only given digital readers the gift of instant downloads, but now has given hard copy traditionalists the ability to choose a book digitally and have it in hand in the time it takes to press a few buttons on a vending machine.

In fact, the Espresso Book Machine® (EBM), as the name implies, is essentially a vending machine for literature. Just as an espresso maker both makes and vends a piping-hot beverage on demand, the EBM produces a paperback copy of your selection on the spot. The buyer selects a title and the EBM instantly prints the selection, complete with a full-color cover, that is indistinguishable from a preprinted paperback plucked from a bookshelf. The machine even cuts the book to the proper size for that title!

All that in three or four minutes. You can’t even make a latte that fast.

It’s understandable why so much excitement is brewing over this technology. Booksellers and libraries, wise to many readers’ undying love for both tangible reads and instant gratification, are keen to offer as many new releases as possible, even when shelf space is hard to come by. Naturally, authors are drinking it up, as well; any gadget that serves up their books without requiring huge advance printing and shipment costs is a sweet deal. Authors only pay a small preprint cost and receive the full retail price, minus a consignment fee.

Espresso Book Machines are already working overtime in libraries and universities all over the world, including but not limited to:

  • New York Public Library
  • University of Michigan Library
  • New Orleans Public Library
  • San Francisco Internet Archive
  • University of Michigan Library
  • Manchester Center Northshire Bookstore
  • University of Alberta
  • McMaster University Bookstore
  • London Newsstand UK
  • Library of Alexandria, Egypt
  • Melbourne, Australia Angus & Robertson Bookstore

More vending locations are being added all the time. Self-publishing giant Outskirts Press has added the Espresso Book Machine as an affordable distribution option for its authors, and it’s a smart addition to any book marketing plan. The small set-up fee makes the book available at all of the EBM locations and automatically uploads your title to new machines as they’re added to the EBM network, at no extra charge.

Combine an EBM edition with Amazon book listing, and iPad, NOOK and Kindle editions to maximize access to your book and make it easier for readers to make the decision to buy. Of course, you can still keep your car’s trunk stocked with your latest book just in case, but the Espresso Book Machine can help you lessen the load when preprinting isn’t possible.

Elise works as the Manager of Author Support of Outskirts Press.  She also contributes to the Outskirts Press blog at Elise and a group of talented book marketing experts assist not only published Outskirts Press authors, but also all authors and professionals who are interested in getting the best possible exposure for their book.

5 Ways to Promote Your Book in May

May is almost here, so it’s time to start thinking about the opportunities this new month brings for you to promote your book.  Here are five ideas for promoting a book in May:

  1. Mother’s Day is May 8th.  If your book is about parenting, motherhood, family or a related topic, now is a good time to promote your book as a Mother’s Day gift idea.
  2. If you only have a hard copy format of your book, consider adding an ebook, Kindle, Nook  and/or Apple (iBook) edition. Additional formats help increase the exposure for your book.
  3. The Book Expo America (BEA) is taking place May 26th – 28th.  Even if you can’t make it to New York to attend the book fair this year, get involved in online discussions about the events.  Keep yourself informed about what’s going on and the major topics being discussed in the industry.
  4. Memorial Day is May 30th.  How can you promote your book for Memorial Day?  Don’t…well, not directly.  While you’re relaxing with your family and enjoying some time off, read a book.  When you’re done, write a review for that book on Amazon.  Make sure your Amazon account includes a bio mentioning your book and a link to your website or blog.
  5. Plan ahead for summer.  With school letting out and many people taking advantage of the weather for much needed vacation time, you may be tempted to put your book marketing efforts on hold.  Because your book marketing efforts are so important to the success of your book sales, set goals for yourself now to keep yourself on task over the summer months.  Plan to do something to promote your book every day, each week or each month.

DISCUSSION: How are you planning to promote YOUR book in May?

Kelly Schuknecht works as the Director of Author Support for Outskirts Press.  In addition to her contributions to the Outskirts Press blog at, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at