Many self-publishing authors dream of seeing their books sold by Barnes and Noble, one of the most powerful book sellers in the country, and readers often expect to find your book through Barnes and Noble. This is even more true as many people continue to purchase the store’s Nook, an electronic reader comparable to a Kindle. As a self-publishing author, you want to take advantage of two options available to Barnes and Noble authors: Nook format and Look Inside.
As the holidays approach, e-readers are going to become even more popular. You can expect many people to receive an e-reader as a holiday gift, which means they will be purchasing e-books. (This is in addition to all the readers who already buy and read e-books.) To take advantage of this trend, make sure you offer your book in Nook format. Many self-publishing companies offer this option.
This feature allows readers to get a sneak peek at the pages inside your book. It is the modern-day equivalent of a reader browsing through a bookstore, picking your book off the shelf, and flipping through the pages. It has been suggested that authors who take advantage of this feature have higher sales rates than those who do not. Check with your self-publishing company to find out more details.
I’d love to know, do you prefer books that take advantage of the Look Inside feature?
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ABOUT JODEE THAYER: With over 20 years of experience in sales and management, Jodee Thayer works as the Manager of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps and publishing consultants; together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Jodee Thayer can put you on the right path. |
Self Publishing Advisor 