marketing – Page 23 – Self Publishing Advisor

Service Spotlight: Video Reviews for Self-Publishing Authors

Because we enjoy informing self-publishing authors about new and exciting services, we have created a periodic segment called Service Spotlight. In it, we feature a new service that we feel would be helpful to authors at any stage (writing, editing, printing, distributing, marketing) in the publishing process. This week, we are featuring Limelight Book Review.

The Limelight Book Review is a weekly, video book review produced by and presented through the Ink Slinger’s Whimsey author promotions blog.

Audiences will be introduced to new authors, learn additional and interesting facts about authors they have met before, and enjoy insightful reviews about the latest books on the market.

The show is being promoted with a monthly online media release, in our newsletter, to our mailing list and through our blogs.

The focus of the show is to bring positive attention to up and coming or established authors by . . .
• Sharing author bios and Internet URLs
• Featuring video book reviews with 4 and 5 star ratings
• Placement of video book reviews at http://inkslingerswhimsey.blogspot.com/, Amazon.com, YouTube, on Videojug.com and other video related social media outlets
• Announcing author promotional and virtual tour campaigns
• Providing authors with video book reviews that can be used for online self promotion through social media.
Authors interested being featured through this promotional opportunity please contact

Vonnie Faroqui
Ink Slinger’s Whimsey
http://www.ink-slingers-whimsey.com/
http://www.ink-slingers-whimsey.com/contact-us.php

Do you provide services to that self-publishing authors would be interested in? Email us at: selfpublishingadvice@gmail.com .

Book Marketing

Social Media Marketing for Self-publishing Authors

As of June 2010, about 65 million “tweets” are posted each day, equaling about 750 unique 140 character “micro-blogs” sent each second, according to Twitter. This massive communication stream has elevated Twitter into the Big 3 social networking sites according to ebizmba.com.

If Facebook were a country, it would be the 3rd most populated in the world right now with over 400,000,000 users.

Many will contend that LinkedIn is the most valuable social networking sites for gaining business connections, and Evernote just hit 5 million users in record time. And there are countless others – Myspace, Foursquare, your personal blog, Meetups – that you can and should be utilizing to network with others and active promote your self-published book.

Sure, if you’re not a current social media wizard, there will be some upfront work involved – gaining the learning curve and building connections. But here’s the kicker: social media is exploding, its completely FREE, and there are increasing ways to measure its ROI. With self-publishing POD services your book will also be available virtually everywhere books are sold, an additional digital advantage since you’ll never need to stock an inventory or personally ship pre-printed copies. It’s all connected for you.

Over the coming weeks, Self-publishing Advice will be sharing social media news, information, tips, and resources to help you gain the most oomph for using these dynamic and powerful venues for generating buzz for your books.

We’ll also be actively implementing them here on our blog and other social media sites. So stay tuned, and in meantime, check out these new icons below and visit us on Facebook and Twitter, or send a Digg. We are eager to connect.

<= You can also subscribe via email. Just drop it in the form over here!

Self-Publishing

Self-publishing Ripple Effect Marketing

Think of self-publishing book marketing as a marathon, not a sprint. Plan the journey, prepare to work, pace yourself, and not become discouraged when you the bear jumps on your back. Your second wind is right around the corner.

Unlike blockbuster books like Harry Potter, which sell 90% of their copies in the first 90 days of release, an independently published book is often the opposite – not surprising since titles like Harry Potter make up a percent of a percent of all books published. It takes time to build awareness. Sales may start slowly, but can climb over time if you persistently market your book.

If you’ve yet to nail down a specific marketing plan, I suggest starting in your own hometown. Build a Tribe. Attract the interest and readers of people in your inner circle before you focus on your neighborhood. Then, focus on your neighborhood before concentrating on your city. Next your state and region, etc. This is known as the ripple effect.

It applies to both online and traditional marketing tactics.

Book Promotion, Choosing a Publisher, Networking, Self-Publishing, Viral Marketing

Self-publishing – know your market and have a plan.

The reason books sell has little to do with content quality. At least initially. Just like any other product on the retail market, books sell because readers know about them.

Some books have the advantage of author platform, or industry applicability, and can hit strong out of the gate. The more nebulous quality of fiction can result in a slower start, but a much longer shelf-life.

The point is this, know your market and leverage your resources to meet those potential readers. Outline a marketing plan with your self-publisher that takes advantage of internet marketing and retail resources like Amazon who has pre-qualified readers based on profiles and virtual book pairings.

Work smarter. Work harder. Become a successful self-published author.

self-published

Book Marketing, Self-Publishing

Self-publishing company named Best of the Best

This post won’t find its place among my direct self-publishing and book marketing tips, but an recognized advancement in the publishing world worthy of mention.

Coming off a recognition as #268 on Inc. Magazine’s top 500 fastest growing privately held US companies, self-publishing option, Outskirts Press, was recently placed among Inc.’s “Best of the Best” as determined by a panel of leading adventure capitalists. Only 5 of the original 500 made the list.

The top five Inc. Magazine “Best of the Best” companies as identified by the panel of venture capitalists were Kiva Systems of Woburn, Massachusetts; SkullCandy of Park City, Utah; Centro of Chicago, Illinois; Outskirts Press of Parker, Colorado; and Enalasys of Calexico, California.

– Karl

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