Tag: Amazon

Book Promotion

Submitting the Ebook Edition of your Self-Published Book

Last week I talked about using an ebook edition of your self-published book to promote your hard copy book.

I mentioned Amazon’s Kindle Store as one place where you can submit your ebook edition. If you haven’t checked that out yet, here is where you can go to set up your account and submit your ebook file: dtp.amazon.com

Have you been looking into other places where you can submit your ebook edition? There are a variety of ebook retailers on the internet. You can contact them each individually and submit your ebook file. Each ebook retailer will offer different royalty splits.

You can do a search on Google to find more ebook sites. Here’s another one to get you started: www.fictionwise.com

Good luck and have fun!
Kelly Schuknecht
selfpublishingadvice.wordpress.com

Book Promotion

Using Amazon Search Suggestions to Promote your Self Published Book

If you are a self-published author, hopefully you have signed up for an Amazon Connect account.  If not, you can do it now by going here: www.amazon.com/connect.

I am going to share 2 suggestions with you about how to use Amazon to your advantage. You have to be signed into your Amazon account to be able to complete these tips, so be sure you set up an account if you have not done so already.

1 – Help customers find your books using Search Suggestions

On your book listing page, scroll down to the section titled “Tags Customers Associate with This Product” and click the link near the bottom of that section that says “What do you suggest?” Then follow the online prompts to add a search term for your book to Amazon’s search engine. You can add a maximum of 10 terms, and I strongly encourage you to come up with all 10.

2 – Directly above that link you will see all the “tags” that other people have given for your book. (If you don’t see any, now is the time to add some yourself).  You will want to click on all of the popular tags. The more “tags” your book has, the more likely it is to appear in forum discussions about that topic, which is akin to directly promoting your book to its very specific target audience.

Good luck and have fun!
Kelly Schuknecht
https://selfpublishingadvice.wordpress.com

Book Promotion

Using Amazon’s BXGY to Promote your Self Published Book

Imagine seeing your self-published book listed next to Harry Potter, the Da Vinci Code, or Clive Cussler’s latest horror novel.

Pairing two novels together for a combined discount is what Amazon.com calls their BXGY plan (which stands for “Buy Title X, Get Title Y”). The idea behind the promotion is simple: Find a book that is very highly ranked on Amazon.com (Title X) and match the theme or potential audience of that book with yours.

Then, contact Amazon and participate in their BXGY marketing program. For an entire month, your title (Title Y) will be paired with an Amazon best selling title (Title X) of your choice.

To contact Amazon and arrange your Co-Op advertising campaign (which runs for 1 month and costs between $750-$1000 billed directly by Amazon) click on this link to Amazon.com’s CO-OP webpage. http://www.amazon.com/coop

Good luck and have fun!
Kelly Schuknecht
https://selfpublishingadvice.wordpress.com

Book Promotion

Creating a “So you’d like to…” Guide for your Self Published Book

If you are promoting your self-published book, hopefully by now you have created a few “listmania” lists. If you were poking around your Amazon “Profile” page, you may have also seen the “So you’d like to….” guide section.

Writing a “So you’d like to…” guide is nearly as easy as creating a listmania list and will probably yield even better results, simply because the number of guides on Amazon is less than the number of lists. Why? Because guides are more work to create. But not for you! You’ve already written a book, and you can turn excerpts of your book into guides.

In fact, you can basically cut and paste a selected section from your published book and create a guide out of it. Just follow the steps on Amazon.com by clicking on the “Create a So you’d like to… guide” link in the “So You’d Like to” section of your profile page.

To get there, sign in to your Amazon.com account from http://amazon.com/connect then click on your personalized “Store” tab the top, and then click on “Your Profile” from tab menu.  If you have not set up an Amazon Connect account yet, you can read more about doing this here: Using Listmania to Promote your Self-Published Book

Again, like with the “listmania” lists, the real power of the guide is adding OTHER books that will spark people’s interest in reading your guide.

Good luck and have fun!
Kelly Schuknecht
https://selfpublishingadvice.wordpress.com