It is hard to believe, but the end of 2011 is almost here. As the weather turns chilly and stores become Christmas factories, you might be wondering if now is the right time to self publish your book. Here are a few pointers to keep in mind if you are working on self publishing your book this November.
1) Change your copyright year to 2012 so the book appears new even if it publishes before 12/31/11. Readers like to feel like they are reading the newest version of books.
2) If you’re interested in publishing to market for the holidays, it’s time to get moving and finish up before the end of November. As the holiday approaches, more people are buying and shipping, so it may take a bit longer to print and ship. While you don’t want to rush the creation of your interior and cover proofs, the holidays are an ideal time to market. Also, keep in mind that the general reader doesn’t see the book as the author does; for example, an author keeps checking the spelling and grammar, rewriting sentences, and tweaking the cover image. If you’ve carefully reviewed the chapters to make sure they are error free and have carefully reviewed the design at least 2-3 times, then let it go and move on to the next steps.
3) If you’re signing up just to publish by year-end or for Christmas sales, you need a reality check. There is the possibility that your book won’t be finished before the year’s end or that your marketing efforts won’t generate a large number of holiday sales because you didn’t spend enough time marketing your book. (Think about how early retail stores begin marketing for Christmas. You can’t throw together a book and expect to sell dozens of copies a few weeks before Christmas.) Instead of obsessing over holiday sales and the end of the year, focus on starting the new year off with a bang. Publishing a book is a great way to start off a new year, and you will have more time to plan for success if you consider all of 2012 instead of the few weeks left in 2011.
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ABOUT CHERI BREEDING: Since 2005 Cheri Breeding has been working as the Director of Production for Outskirts Press. In that time, she has been an instrumental component of every aspect of the Production Department, performing the roles of an Author Representative, Book Designer, Customer Service Representative, Title Production Supervisor, Production Manager and, Director of Production. She brings all that experience and knowledge, along with an unparalleled customer-service focus, to help self-publishing authors reach high-quality book publication more efficiently, professionally, and affordably. |
