Elise Speaks, Marketing Your Self-Published Book

3 Reasons Why You Should Constantly Talk About Your Book on Social Media

Book marketing professionals often discuss the importance of brands (authors, books, etc.) embracing the idea of transparent and natural engagement with users of social media. What if you don’t agree? Are there ever good reasons for constant promotion of your book on social media sites? Sure, here are just a few of the best:

  • You like annoying others. Sure, people are on social media sites to start, build, and grow relationships, but they want to hear about your book book all of the time. Not really. People want to connect with relevant people who engage/participate in relevant discussions. If you annoy them, they will either ignore you or disconnect (unlike, unfriend, unfollow, etc.) from you.
  • You know that everyone needs to know about your book, and they all need to buy it. Target markets? Who needs ’em? Your book was written in gold, and there’s no reason they wouldn’t want to read it. Not necessarily. Every product on the market has a target market. Think about it… not everyone is interested in even the most common things – TV, internet, telephone service, etc. Why would your book be any different? Define your target market and aim to connect with them in a natural way.
  • You want to be ignored. For every person who ignores you, there are 100 more people who will listen, right? Not exactly. People that you connect with are not “a dime a dozen.” They also don’t grow on trees. Cherish the relationships you have built with the goal of building even more meaningful relationships.

Social media can be a powerful book marketing tool – especially if used correctly by authors who take the scenic self-publishing route. You don’t have a traditional publisher standing behind you or throwing their marketing dollars at your book. So, you have to figure out how to “go it alone.”

Interacting with new potential readers on sites like Facebook, Twitter, LinkedIn, etc. could be a potential goldmine for opening the door to earning even more royalties from your book. You not only have a chance to connect with people that you already know, but you can meet new people and form new relationships. Make every opportunity count!

Elise Connors ABOUT ELISE L. CONNORS:
Elise works as the Manager of Author Support of Outskirts Press.  She also contributes to the Outskirts Press blog at blog.outskirtspress.com.Elise and a group of talented book marketing experts assist self-publishing authors and professionals who are interested in getting the best possible exposure for their book.
Self-Publishing Book Review of the Week

Weekly Self-Published Book Review: My Annie: The True to Life Story of a Liberated Woman Written by her Husband

Book reviews are a great way for self-publishing authors to gain exposure. After all, how can someone buy your book if he or she doesn’t know it exists? Paired with other elements of your book promotion strategy, requesting reviews is a great way to get people talking about what you’ve written.

When we read good reviews, we definitely like to share them. It gives the author a few (permanent) moments of fame and allows us to let the community know about a great book. Here’s this week’s book review by Midwest Book Review:

My Annie: The True to Life Story of a Liberated Woman Written by her Husband

Douglas Richie

Publisher: Outskirts Press

ISBN: 9781432779641

Reviewer: Vicki Liston

Born in mid 1926, Annie Whitaker Richie could have grown up to be exactly like all of the other girls living in this time period – quiet, submissive, a housewife and a stay at home mom, and someone with no life outside of the four walls she calls “home”. Yet despite the negative and demeaning experiences she endured from her own mother during a difficult childhood and the cultural norm of restriction for women, she fought to break free of the general mold labeled “proper wife” and went on to live an uncommon and invigorating life. Call her forward-thinking, call her educated, or call her liberated. But to her husband – and the author of her biography – she’s just “My Annie.”

“My Annie: The True to Life Story of a Liberated Woman Written by her Husband” is an extensive biography. Written by her loving husband, the story follows Annie from the time she was a little girl, through college and their courtship, through four children and two surprise overseas adoptions, through international travels and volunteering, and up to present day where she happily lives with Douglas Richie in Carlsbad, California. She describes the high points in her life, but she also shares the low ones – her husband’s firing and brush with a breakdown, the eventual break from the two difficult Korean adoptees, and running away from her family to the tropical islands of Hawaii. Her amazing story is one of hope, faith, and determination.

“My Annie” is a cherished find for fans of biographies and autobiographies. The vivid recounting of the various stories is genuine and heartfelt while the sheer amount of detail included is surprising and impressive. I couldn‟t believe how clear each chapter’s descriptions were – I really felt like I was put into the setting and could see what she was seeing or feel what she was feeling. For example, the meticulous elements of their first date are included: that there had been a polio epidemic that year, that the boys they hung out with were all in the glee club, that her and her eventual-husband talked of things like the trains, or that he had the same last name that the head of a work camp she’d gone to had, etc, etc, etc. Or the fact that she got penicillin every three hours, day and night, when she developed a horrible case of strep throat in college. This kind of detail is in every page, every story, and every chapter. The book takes you through each phase of Annie’s life and allows you to be a part of her thought process and growth. While written by her husband, the book relays the entirety of her story in first person. I thought this might make the story more difficult to read but it gave the tone a deeply personal feel. Douglas Richie does an impeccable job “becoming” Annie and bringing her story to life. He further excels at keeping the book flowing so as not to weigh down the reader or allow things to get boring. Both organization and editing are top-notch. I was disappointed that there weren’t more photographs of Annie throughout the years, though. There are two pictures at the very end of the book – one family picture and one of her four children when they were very young. Inspirational and entertaining!

Book Marketing, Kelly Speaks

How Far is Too Far? — Extreme Book Marketing Efforts by Joan Rivers

Did you ever think about chaining yourself to a Costco shopping cart to promote your book?  No?  Well, if you had, I’m sorry to tell you Joan Rivers beat you to it.

According to Rivers, Costco refuses to stock her book, “I Hate Everyone … Starting with Me,” which has made the New York Times bestseller list. The store reportedly banned the book because it has “naughty” words on the back cover. Fighting back, Rivers chained herself to a shopping cart in the store and shouted through a bullhorn, protesting the ban and (simultaneously) promoting her book. Police were called to the scene, but no citations were issued.

Many believe the protest was a staged publicity stunt to help promote the book. Rivers had her own film crew present as she protested, and she willingly talked to the media after the event. Whether the intention was to protest or promote, the story is creating a lot of buzz about the author and her new book. Some might say the old cliché “there is no such thing as bad publicity” is true.

Rivers shows the extremes to which some authors are willing to go in order to market their books, but she also teaches self-publishing authors an important lesson: not every retailer will be willing to stock your book, even if you think they should. Retailers do have guidelines they follow when it comes to which books they stock in their stores.  If a celebrity such as Joan Rivers can’t get her book (which, I remind you, is a New York Times bestseller) onto the shelves at Costco, self-publishing authors will most likely experience similar hurdles.

If one of your book marketing goals is to get your book onto the shelves of a major retailer, think about the marketing efforts you are currently making and learn from your experiences (and rejections, if you have had any). I don’t encourage you to chain yourself to a shopping cart in a bookstore parking lot, but if a bookstore tells you no, consider what other avenues you might take in order to accomplish your goal.

I’d love to know, what do you think of the Joan Rivers protest?

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Vice President of Outskirts Press.  In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.
Jodee Speaks

Top 5 Reasons to Self-Publish in August

Summer is coming to an end and the holidays and a new year are right around the corner. If you’ve been considering self-publishing, August is the perfect time to take the leap! Here are the top five reasons why.

1. Have Your Book by Christmas

Everyone should treat themselves to a great Christmas gift, and what could be a better gift than seeing your book in print? If you self-publish now, your book could be ready by Christmas. (Books also make great Christmas gifts for family members and friends.)

2. Celebrate Book Lovers Day

Book Lovers Day was August 9th. While the holiday is already over, you can still celebrate by finally becoming a self-published author. And by this time next year, you can celebrate the day by promoting your own self-published book!

3. Beach Time is Ending

As summer comes to an end, you will be bombarded with holiday to-do lists. Take advantage of the final, relaxing days of summer and finish your manuscript before the busy holiday season begins. Proofreading your manuscript on the beach is a perfect way to end the summer.

4. Back to School Time

If your book is geared towards an educational market, now is the perfect time to self-publish your book. With school back in session, teachers, students, and parents will all be purchasing books for the new school year. You may want to contact schools to find out their requirements for using your book so you can plan accordingly.

5. Promotions

Every month self-publishing companies such as Outskirts Press offer great promotions. This month, Outskirts Press is offering $300 in free upgrades. For details, visit their website by clicking here.

I’d love to know, why do you plan to self-publish in August?

ABOUT JODEE THAYER: With over 20 years of experience in   sales and management, Jodee Thayer works as the Manager of Author Services   for Outskirts Press. The Author Services Department   is composed of knowledgeable customer service reps and publishing consultants;   together, they all focus on educating authors on the self-publishing process in order to help them publish the   book of their dreams. Whether you are a professional looking to take your   career to the next level with platform-driven non-fiction or a novelist   seeking fame, fortune, and/or personal fulfillment, Jodee Thayer can put you   on the right path.
Wendy Speaks

How to Use the Copyright Symbol When Self-Publishing Your Book

One of the most confusing topics for self-publishing authors is copyright laws. Many authors want to know if they need to place the copyright symbol( © ) into their manuscripts and if so, where. Here is how it works.

Your manuscript is protected by copyright laws as soon as you write it. It does not have to have a symbol to be protected. Most authors trust the people they send their manuscripts to and therefore do need to have the copyright symbol displayed . Also, professionals in the industry, such as publishers or agents, may see you as an amateur since it is not necessary to register your copyright until publication.

However, if you feel more comfortable displaying the symbol on your manuscript, you can. The correct method is to insert the symbol followed by the year and your first and last name. It should appear on the title page only! Do not insert it elsewhere in the manuscript. If you want your manuscript to be treated professionally, it needs to follow the industry format.

It is also important to point out that you do not need to go through the trouble of registering the copyright with the government until the book is published. Most likely, you will make changes to the content of your book before it is published, so you want to wait until everything is finalized before you pay for a copyright.

You can learn more about copyrights at www.copyright.gov.

Also, check out these other posts on the topic.

The Importance of Copyrights and Trademarks for Self-Published Authors

Are Titles Copyrighted?

Six Frequently Asked Copyright Questions

 

ABOUT WENDY STETINA: Wendy Stetina is a sales and marketing professional with over 30 years experience in the printing and publishing industry. Wendy works as the Director of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps and publishing consultants; and together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction, or a novelist seeking fame, fortune, and/or personal fulfillment, Wendy Stetina can put you on the right path.