Kelly Speaks, Uncategorized

Use Social Media to Promote Your Book

Social media is one of the best marketing tools available to self publishing authors. It is the digital era’s version of word of mouth marketing, and it is free, easy to use, and effective. Some of the most popular sites include Facebook, Twitter, and Pinterest. Regardless of which sites you decide to use, there are a few tips to maximize your marketing efforts. Here is what you need to know about using social media to promote your self published book.

  • Always include a cover photo. Ideally, this photo should be the cover of your book. You could also use a picture of yourself if you plan to promote yourself as an author, but make sure the pictures are professional and appropriate.
  • Invite all of your friends and contacts to “like” or “follow” you. The more people see your postings, the more effective your marketing will be.
  • Post regularly. Social media is not effective if you never post once you create the page. Fans expect frequent (but not excessive) postings. If updating regularly is a challenge, you can use programs such as HootSuite to schedule your posts.
  • Include a link on your website. For every social media site you use, make sure there is a link on your website so readers can easily find your social media profiles.
  • Check your page regularly. Social media is about conversation. You want people to comment on your posts, so you need to make sure you are responding to the conversations.

I’d love to know, how are you using social media to promote your book?

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.
Jodee Speaks, Uncategorized

Self Publish a Book in 2013: Step 3 – Set Mini Goals

Over the past two weeks, we’ve spent a lot of time talking about setting and reaching your goals. Well today I want to talk about a strategy called mini goals. Most of us set big goals for ourselves: write a book in 6 months, self publish a book before the end of the year, write 5,000 words a month. This is great because I encourage everyone to dream big, but it isn’t always the best way to achieve our goals.

Setting large goals for ourselves can make us feel overwhelmed and lead us to giving up. If you want to better manage your goals, you need to set mini goals. This is basically a process of breaking your main goal into digestible pieces so you don’t become overwhelmed by a large dream. For instance, if your goal is to finish your manuscript in the next six months, ask yourself what you need to do to accomplish this. How many pages per month do you need to write? How many pages per week? How many pages per day? These numbers will vary depending on where you are in the writing process, but let’s say you want to write 30,000 words in 6 months. That means you need to write 5,000 words a month or 1,250 words a week. It also means you only need to write approximately 180 words a day. This is a very reasonable goal!

I’d love to know, what are your mini goals?

ABOUT JODEE THAYER: With over 20 years of experience in sales and management, Jodee Thayer works as the Manager of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps and publishing consultants; together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Jodee Thayer can put you on the right path.
Self-Publishing Book Review of the Week

Weekly Self-Published Book Review: Clerical Error

Book reviews are a great way for self-publishing authors to gain exposure. After all, how can someone buy your book if he or she doesn’t know it exists? Paired with other elements of your book promotion strategy, requesting reviews is a great way to get people talking about what you’ve written.

When we read good reviews, we definitely like to share them. It gives the author a few (permanent) moments of fame and allows us to let the community know about a great book. Here’s this week’s book review by Midwest Book Review:

clerical error

Clerical Error

Alan D. Murray

Publisher: Outskirts Press

ISBN: 9781432772284

 

Questioning one’s faith is only natural. “Clerical Error” follows the story of unconventional pastor Paul, who was viewed as having a non-standard birth. As he proceeds through life, he is left with many doubts of what is expected of him as a man of God and what it all means. He places pen to paper with uncertainty of what it all means. “Clerical Error” is a strong pick for any seeking a unique religious thriller.

Kelly Speaks, Uncategorized

Celebrate Martin Luther King, Jr. Day by Self Publishing a Book

This week, we are celebrating Martin Luther King, Jr. Day. This federal holiday celebrates the nonviolent activist who was the main spokesperson during the civil rights movement. Not only does this day make us reflect on our country’s history, but it also reminds us of the power of words. Violence doesn’t solve problems, but words can inspire change.

This year, celebrate Martin Luther King, Jr. by using your own voice to spark change. What are you passionate about? What changes do you want to see in your country, community, or family? What is your vision for the future? Rather than just sit back and resent the problems around you, make a difference by using your voice. Write a letter, poem, short story or book about the problem, and share it with others by self publishing. You could even ask other people to contribute their words to your project.

We are not helpless individuals who must sit back and tolerate the problems around us. If you want change, help make it happen.

I’d love to know, what will you write in honor of Martin Luther King, Jr. Day this year?

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.
Jodee Speaks

Self Publish a Book in 2013: Step 2 – Be Faithful

Last week we talked about setting goals to help you achieve your New Year’s Resolution of self publishing a book in 2013. This week, I want to talk about being faithful to those goals. They are useless if you don’t actually work to achieve them. Here are four ways you can be faithful to your writing goals.

1. Figure out what works for you.

Not every writer is the same. Some people need to get up early and write before the hectic day begins. Other writers are most productive just before bedtime. Some people can write during their twenty-minute train ride. Others don’t write during the week but dedicate several hours to the craft on the weekend. If you want to stick to your writing goals, you have to make sure they are realistic for your schedule and personality.

2. Write it on the calendar.

Once you figure out when and where you plan to write, mark it on your calendar. Writing needs to be a priority just like any other task on your to-do list. You are more likely to stick to your goal if you see it written on the calendar than if you just tell yourself in your head that you need to make time to write.

3. Check in periodically.

You need to hold yourself accountable. Every day, week or month, check in on yourself and see if you are accomplishing your goals. How many days are you writing? How much time are you spending writing? How many pages have you written? How much research have you accomplished? How many pages have you edited? How can you be more productive?

4. Reward yourself.

After checking in, reward yourself for being faithful to your goals. You could treat yourself to a nice dinner, buy a new book, or spend an afternoon out with a friend. Whatever you do, don’t make the treat detrimental to your goals. Taking a day of writing or extending a deadline is not a reward. It is an excuse.

I’d love to know, how do you stay faithful to your goals?

ABOUT JODEE THAYER: With over 20 years of experience in sales and management, Jodee Thayer works as the Manager of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps and publishing consultants; together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Jodee Thayer can put you on the right path.