Summer Writing Goals

Summer is the perfect time to set and accomplish writing goals. Many people have time off work. The extra daylight makes you feel like you have more time in the day. The season is filled with inspiration. Whether you haven’t started your book or your book is already published, here are three ways you can make your writing dreams come true this summer.

1. The new project.

You’ve been dreaming of publishing a book, but you haven’t found the time or motivation. Well, now is the perfect time to start. Commit to the goal of finishing your manuscript by the end of August. Use small daily goals, such as writing for a certain amount of time, to help you achieve your dream.

2. The published book.

Perhaps you have a manuscript that is ready to be published. Now is the perfect time to start the publishing process. Your goals should include:

  • Research and choose a publisher.
  • Edit your manuscript.
  • Start thinking about cover design.

3. The successful book.

If you’ve already published your book, now is the time to focus on marketing. A great marketing plan is the key to a successful book. No one can buy your book if they don’t know it exists. Set marketing goals such as:

  • Research summer events where you can display (and sell) your book.
  • Set up and maintain social media pages.
  • Contact local news sources.

I’d love to know, what are your summer writing goals?

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.

Self-Publishing Week in Review: 6/24/14

As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry. This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog every Tuesday to find out the hottest news.

Self-publishing industry empowers local authors, service providers

This article shares self-publishing statistics and tips for marketing your book. It is an interesting read for all writers.

Self-Publishing Offers Hope for Diverse Authors Shut Out by Traditional Publishers

This article points out the lack of diversity in the publishing industry and how self-publishing can help close the gap. Self-publishing gives readers access to stories, characters, and settings outside the “mainstream.”

DIY: Book Jacket and Cover Design

This article shares why it may be a good investment to hire a professional to design your book cover. It shares how to choose a designer and how to maximize the design. This is a great read for anyone deciding whether to design their own cover or hire a professional.

If you have other big news to share, please comment below.

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.

What is a Trade Discount?

When self-publishing, it is important to understand industry terminology. “Trade discount” is one of the terms you need to understand because it impacts your book’s price and distribution. Here is what you need to know.

What is a trade discount?

A “trade discount” is also known as a distributor discount. It is the percentage off your retail price that you offer to the publishing trade for distributing your book. The “publishing trade” consists of wholesalers, distributors, and retailers. Everyone who handles your book takes a piece of the trade discount.

The larger the trade discount, the more money there is to split up among the parties involved. Standard trade discounts range from 50% – 70% although you can choose to go lower for online only distribution.

Who determines my trade discount?

This depends on your publisher. Some publishing companies don’t disclose their trade discounting policies upfront and don’t give the author any say in the matter. However, some cutting-edge publishers, such as Outskirts Press, offer their authors the flexibility of setting their own trade discount. Flexibility varies by publisher.

The ability to choose your trade discount can be beneficial because you can choose your trade discount based on your distribution goals — online, offline, or both.

How does trade discount affect price?

Publishing companies who allow you to set your trade discount also give you the flexibility to choose the price of your book.

When thinking about pricing, it is important to remember that a trade discount is different from a retail margin. Wholesalers receive the trade discounted price. Then they turn around and distribute your book to a retailer for a retail margin they set. If the trade discount and retail margin were the same, the seller wouldn’t make any money and would go out of business. For this reason, the retail margin passed to the retailers is always lower than the trade discount you set.

To learn more about trade discounts and book pricing, contact your self-publishing company.

ABOUT JODEE THAYER: With over 25 years of experience in sales and management, Jodee Thayer works as the Director of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps and publishing consultants; together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Jodee Thayer can put you on the right path.

Friday Conversations With A Self-Publishing Writer 6/20/14

 

The 1st ENTREPRENEURS—WERE WRITERS

Entrepreneur—Executive Director—free enterprise thinker—risk taker—adventurist—YES, the writer fits all these definitions.  And these original–originals not only created “the story,” they self-published with their very own hands!  Of course, their books were actually visible to only a few who happened to travel along those rock-wall-paths (petroglyphs).  Today, we appreciate these first storytellers, journalists, event-of-the-day reporters from the perspective of ancient history.  And yet they continue demonstrating our very real human need to communicate; the desire to share hopes and dreams; to warn others of dangers; the necessity to tell our stories.  Authors today are carrying that legacy forward.

Each and every time I speak with a potential client (for ghostwriting or editorial consult) I am inspired by their story—the journey that carried them to the point of placing words on paper in preparation for publishing—their written hopes of sharing something of importance with others.  This is, indeed, a grand adventure!

My earliest un-official clients were my parents, who started working with me to create their memoirs.  Even though they’d shared a lifetime together, their perspectives were totally different.  My mother’s main focus was family—not just the “ancestry”—but her family.  Living in the historical time period of the Great Depression was the setting of her early childhood.  She was a coalminer’s daughter who took on the responsibilities of “parenthood” for four younger siblings, saving pennies she’d earned (at age 10 and beyond) to buy each one something special.  My dad’s perspective of those and later years was, of course, very different; I guess you might say it was from his “manly” point of view.  And yet, seeing their memories written out in a memoir not only gave them satisfaction, it also left a legacy of lessons learned for me, my children and grandchildren, and potentially countless future generations.

In these many years since my ghostwriting/editorial consultant career beginnings, the authors I’ve been associated with have covered numerous genres—from cookbooks to poetry to spiritual insights and true stories—each utilizing the communication tool of book publishing.  I can still remember a conversation shared during a writer’s workshop retreat that speculated about how personal computers “would hamper the ability of creative thought because writers would stop writing upon those wonderful legal-sized yellow tablets.”  The group was divided about 25-75 in that opinion; 75% certain that the “process of handwriting” was the key to developing worthwhile material.  Today, every one of them appreciates the “free flowing creativity” provided by computer and keyboard.

So it is that I see the partnership between author and self-publisher in much the same light.  As stated last week, the self-publishing entrepreneurs of today are now providing yet another most valuable tool for us.  They are coming along beside us so that we are more easily (and quickly) able to let our dreams—our inspired written creations—FLY!

Royalene ABOUT ROYALENE DOYLE: Royalene Doyle is a Ghostwriter with Outskirts Press, bringing more than 35 years of writing experience to authors who need “just a little assistance” with completing their writing projects. She has worked with both experienced and fledgling writers helping complete projects in multiple genres. When a writer brings the passion they have for their work and combines it with Royalene’s passion to see the finished project in print, books are published and the writer’s legacy is passed forward.

Weekly Self-Published Book Review: The Cult Worship and the Warriors

Book reviews are a great way for self-publishing authors to gain exposure. After all, how can someone buy your book if he or she doesn’t know it exists? Paired with other elements of your book promotion strategy, requesting reviews is a great way to get people talking about what you’ve written.

When we read good reviews, we definitely like to share them. It gives the author a few (permanent) moments of fame and allows us to let the community know about a great book. Here’s this week’s book review by Midwest Book Review:

 the cult worship

The Cult Worship and the Warriors

Maria Sanctissima Trinidad

Publisher: Outskirts Press

ISBN: 9781432776534

Professional nurse and devout Christian Maria Sanctissima Trinidad shares a chilling true story (names are changed to protect those mentioned) in The Cult Worship and the Warriors, written partly as a warning to readers of all faiths against the insidious pull of cults that may mime Christian faith, but in practice put other gods before the one true God. Maria tells of her personal experiences of being drawn into a small cult led by “God’s chosen teacher” that called its members Warriors. Gradually, Maria came to understand that the abuse, bullying, and even life-threatening humiliations of the cult were against the will of God. The Cult Worship and the Warriors concludes with a cautionary description of distinguishing features of cult leaders – notably their magnetism, and the common prevalence of negative character disorders among them, even psychopathy – and an explanation of why people are lured to join exploitive cults. “To be informed is to live a life and prevent living and keeping up to a deceptive cult standard that is both an insult to human spirituality and human intelligence. It is degrading in the sense that freedom of worship is stalled and hampered by a sick psychopath with no regard to society’s norm and standards.” A strong cautionary tale, The Cult Worship and the Warriors is highly recommended.