Friday Conversations With A Self-Publishing Writer 6/27/14

TYPE FASTER!

Last month I attended an awards banquet for authors.  I was so excited to see such a variety of unconventional writers being recognized.  These were folks who wrote with passion, flamboyance and flare that could only come from their pens.  They inspired me!  Then, a few days later, I recalled a quote from one of my favorite authors, Isaac Asimov.  Remember him?  He’s the American author (and professor of biochemistry) who “saw” the world and universe in such unique ways and reached millions of readers through his science fiction books.  To writers then and now, Asimov spoke clearly these words of encouragement:  “If my doctor told me I had only six minutes to live, I wouldn’t brood. I’d type a little faster.”

Asimov has given me another level of encouragement, too; one that has pushed me (personally) outside of the genre box that first enclosed me.  He wrote in multiple genres: science textbooks; popular science; essays; mystery; scientific science fiction and social science fiction.  And he also wrote literary criticism pieces.  So for those of us who have painted ourselves into a corner—think again.  The gift of writing we’ve been given has many functions!  We need not be “nailed” to one genre!

When trying to encourage a friend (writer) several months ago—sharing the concept of not being “pegged” as only one type of author—I found myself stopping mid-sentence and then changing the subject.  This particular friend was not hearing what was being said.  Her mind was SET.  She was a Romance Writer and that was all there was to it.  And (sad for me), she believed that the only avenue of publication for her work was with the main-street publishers—the Houghton Mifflins and Random Houses.  She had sent her manuscript and was waiting.

So it is, my friends, that as I write today’s blog, I am hoping you can see beyond the “blinders.”  Look to your writings and re-discover them!  What other genres do your topics suggest?  My friend’s romance novel could have easily been enhanced with historical references and possibly action/adventure/mystery.  Plus, her own experiences in the writing craft could be expanded into articles for writers’ magazines and ezines.  Plus…Plus…Plus!

AND, don’t miss the opportunities of partnering with a self-publisher and their professional teams of layout designers, editors, marketing experts, etc.  You will, of course, need to research the one’s labeled as “the best” or “fastest” or “least expensive.”  QUALITY of product is what you’re looking for and having the personal power to make your own decisions is a great PLUS with these companies.  Their self-publishing “business” is a “service” business that has become a true blessing in the lives of authors and readers, today.

So…type faster!  Let those ideas flow!  Get the books published and hold your dreams in your hands.

Royalene ABOUT ROYALENE DOYLE: Royalene Doyle is a Ghostwriter with Outskirts Press, bringing more than 35 years of writing experience to authors who need “just a little assistance” with completing their writing projects. She has worked with both experienced and fledgling writers helping complete projects in multiple genres. When a writer brings the passion they have for their work and combines it with Royalene’s passion to see the finished project in print, books are published and the writer’s legacy is passed forward.

Summer Writing Goals

Summer is the perfect time to set and accomplish writing goals. Many people have time off work. The extra daylight makes you feel like you have more time in the day. The season is filled with inspiration. Whether you haven’t started your book or your book is already published, here are three ways you can make your writing dreams come true this summer.

1. The new project.

You’ve been dreaming of publishing a book, but you haven’t found the time or motivation. Well, now is the perfect time to start. Commit to the goal of finishing your manuscript by the end of August. Use small daily goals, such as writing for a certain amount of time, to help you achieve your dream.

2. The published book.

Perhaps you have a manuscript that is ready to be published. Now is the perfect time to start the publishing process. Your goals should include:

  • Research and choose a publisher.
  • Edit your manuscript.
  • Start thinking about cover design.

3. The successful book.

If you’ve already published your book, now is the time to focus on marketing. A great marketing plan is the key to a successful book. No one can buy your book if they don’t know it exists. Set marketing goals such as:

  • Research summer events where you can display (and sell) your book.
  • Set up and maintain social media pages.
  • Contact local news sources.

I’d love to know, what are your summer writing goals?

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.

What is a Trade Discount?

When self-publishing, it is important to understand industry terminology. “Trade discount” is one of the terms you need to understand because it impacts your book’s price and distribution. Here is what you need to know.

What is a trade discount?

A “trade discount” is also known as a distributor discount. It is the percentage off your retail price that you offer to the publishing trade for distributing your book. The “publishing trade” consists of wholesalers, distributors, and retailers. Everyone who handles your book takes a piece of the trade discount.

The larger the trade discount, the more money there is to split up among the parties involved. Standard trade discounts range from 50% – 70% although you can choose to go lower for online only distribution.

Who determines my trade discount?

This depends on your publisher. Some publishing companies don’t disclose their trade discounting policies upfront and don’t give the author any say in the matter. However, some cutting-edge publishers, such as Outskirts Press, offer their authors the flexibility of setting their own trade discount. Flexibility varies by publisher.

The ability to choose your trade discount can be beneficial because you can choose your trade discount based on your distribution goals — online, offline, or both.

How does trade discount affect price?

Publishing companies who allow you to set your trade discount also give you the flexibility to choose the price of your book.

When thinking about pricing, it is important to remember that a trade discount is different from a retail margin. Wholesalers receive the trade discounted price. Then they turn around and distribute your book to a retailer for a retail margin they set. If the trade discount and retail margin were the same, the seller wouldn’t make any money and would go out of business. For this reason, the retail margin passed to the retailers is always lower than the trade discount you set.

To learn more about trade discounts and book pricing, contact your self-publishing company.

ABOUT JODEE THAYER: With over 25 years of experience in sales and management, Jodee Thayer works as the Director of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps and publishing consultants; together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Jodee Thayer can put you on the right path.

Friday Conversations With A Self-Publishing Writer 6/20/14

 

The 1st ENTREPRENEURS—WERE WRITERS

Entrepreneur—Executive Director—free enterprise thinker—risk taker—adventurist—YES, the writer fits all these definitions.  And these original–originals not only created “the story,” they self-published with their very own hands!  Of course, their books were actually visible to only a few who happened to travel along those rock-wall-paths (petroglyphs).  Today, we appreciate these first storytellers, journalists, event-of-the-day reporters from the perspective of ancient history.  And yet they continue demonstrating our very real human need to communicate; the desire to share hopes and dreams; to warn others of dangers; the necessity to tell our stories.  Authors today are carrying that legacy forward.

Each and every time I speak with a potential client (for ghostwriting or editorial consult) I am inspired by their story—the journey that carried them to the point of placing words on paper in preparation for publishing—their written hopes of sharing something of importance with others.  This is, indeed, a grand adventure!

My earliest un-official clients were my parents, who started working with me to create their memoirs.  Even though they’d shared a lifetime together, their perspectives were totally different.  My mother’s main focus was family—not just the “ancestry”—but her family.  Living in the historical time period of the Great Depression was the setting of her early childhood.  She was a coalminer’s daughter who took on the responsibilities of “parenthood” for four younger siblings, saving pennies she’d earned (at age 10 and beyond) to buy each one something special.  My dad’s perspective of those and later years was, of course, very different; I guess you might say it was from his “manly” point of view.  And yet, seeing their memories written out in a memoir not only gave them satisfaction, it also left a legacy of lessons learned for me, my children and grandchildren, and potentially countless future generations.

In these many years since my ghostwriting/editorial consultant career beginnings, the authors I’ve been associated with have covered numerous genres—from cookbooks to poetry to spiritual insights and true stories—each utilizing the communication tool of book publishing.  I can still remember a conversation shared during a writer’s workshop retreat that speculated about how personal computers “would hamper the ability of creative thought because writers would stop writing upon those wonderful legal-sized yellow tablets.”  The group was divided about 25-75 in that opinion; 75% certain that the “process of handwriting” was the key to developing worthwhile material.  Today, every one of them appreciates the “free flowing creativity” provided by computer and keyboard.

So it is that I see the partnership between author and self-publisher in much the same light.  As stated last week, the self-publishing entrepreneurs of today are now providing yet another most valuable tool for us.  They are coming along beside us so that we are more easily (and quickly) able to let our dreams—our inspired written creations—FLY!

Royalene ABOUT ROYALENE DOYLE: Royalene Doyle is a Ghostwriter with Outskirts Press, bringing more than 35 years of writing experience to authors who need “just a little assistance” with completing their writing projects. She has worked with both experienced and fledgling writers helping complete projects in multiple genres. When a writer brings the passion they have for their work and combines it with Royalene’s passion to see the finished project in print, books are published and the writer’s legacy is passed forward.

Beijing Book Fair 2014

Book fairs are an excellent way for self-published authors to promote their books and network with industry professionals. The Beijing Book Fair 2014 will take place August 27th through 31st, so now is the time to consider registering your book.

The Beijing International Book Fair is the largest publishing industry event in the Asian Market. This is a huge opportunity for self-published authors, considering China is the most populous country in the world. This market is interested in books translated into their local language as well as the rights to distribute English Language content. English language titles are at the forefront of the market growth in China.

Children’s books authors can be especially lucrative in this market, since the government mandates that all Chinese children learn English at an early age. STM, academic areas, sports, sports medicine, and military history are also areas that have been in high demand.

Hundreds of thousands of visitors attend the show annually to see the books from 56 different countries. Your book could be there!

To learn more, visit http://www.chinaexhibition.com/Official_Site/11-2822-BIBF_2013_-_The_20th_Beijing_International_Book_Fair.html

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.