Category: Choosing a Publisher

Book Promotion, Choosing a Publisher

Traditional Publishing: Hard Facts

We are in ongoing exploration of the advantages leading self-publishing options offered for publishing authors. Collectively, what are the advantages of self-publishing in general over the long established alternative? Here are some hard facts on Traditional publishing.  
 
7 – Traditional publishers lose money on over 85% of the books they publish, so they only accept 2% of those that are submitted.

6 – They typically accept manuscripts only from established authors who have demonstrated a proven track record.

5 – Authors lose all control of their content during the editing process.

4 – Authors must still invest an enormous amount of time, energy, and money promoting a traditionally-published book.

3- Authors typically receive 5-10% royalty on the wholesale price of the book, and from that have to give 15-25% to their agent. Do the math.

2 – The majority of books published by old-fashioned publishers go out of print within 3 years. Many books that are stocked on book shelves remain stocked for as little as five weeks before being returned, unsold, to the publisher.

1- Old-fashioned publishers acquire all rights to your book and keep them, even when the book goes out of print or the publisher goes out of business!

– Karl

Book Promotion, Choosing a Publisher

Self-Publishing Resources

Self-publishing continues to gain footing in the book industry, bringing authors to the captain’s chair in terms of creative control, book pricing, and marketing. As this wave continues to build in speed and size, publishing options will inevitably follow.

Finding quality, researched information on self publishing options is important for authors looking for an advantage on the back-end, when sales help get good work into the marketplace. Stacie Vander Pol’s recently published book, Top Self Publishing Firms Revealed, is a new and sound resource in that arena.

The book is the product of Vander Pol’s own search for information about how several leading self-publishers fare in terms of book sales performance – actually helping authors get books in off press and into reader’s hands. Information about upfront fees, book pricing, and distribution is profiled as well.

Vander Pol notes in one interview that the her favorite part of the book is the enormous listing of current top-selling titles published by the organizations profiled. Keep an eye out for this one. It includes some solid, independent advice based on quality research.

– Karl Schroeder

Choosing a Publisher

Wholesale Distribution in Self-Publishing

It’s helpful to remember that self published books are sold in many places other than bookstores. Depending upon your subject matter, you may find that gift shops, grocery stores, corner markets, or websites are interested in ordering copies of your book and selling it to their customer base.

Many of these “niche markets” may not have accounts with Ingram or Baker and Taylor. But don’t worry. Make sure those niche markets can order your book directly from your publisher’s online bookstore for the full discounted price. A few good self-publishers offer that service. Look for one where you get your full royalty even when they get their full discount. Simply cut out the middleman and everyone wins.  

– Karl Schroeder

Choosing a Publisher

Ask the Doctor – Sections in a Novel / Self-Publishing

Q: Is there any technical reason for a novel to be broken up into parts? I want to break my next novel up in a way that I haven’t really seen before.

Part 1 – Introduction of the main character (the good guy). Provide plot and conflict.

Part 2 – Introduce opposing character (the bad guy)

Part 3 – Good and bad characters clash, and conflict is resolved.

The first twelve chapters focus on the “good guy” perspective. The “bad guy” is introduced in Chapter 13. If I spend the next twelve or so chapters telling the other side of the story (the bad guy’s perspective), will readers forget the plight of the good guy in the first twelve chapters?

I really want to have the two sides (good and evil) make compelling arguments. By breaking up the novel this way, I hope the reader will be conflicted going into the third part of the book. Any thoughts?  

A: The reason you can’t find any specific material on the subject of breaking a novel into parts is that (at least to my knowledge) there is no absolute rule regarding it.

The only problem I can perceive is that according to your outline, all the clash occurs in the final part, so what will make readers continue reading through the first two parts? Yes, it says plot and conflict will be provided in Part 1, but if there’s only one character in that part, how can there be conflict? Conflict and tension are the elements that make readers turn pages and keep reading.

That said, I can’t judge the book without seeing it, so if you sense that it is working the way you are writing it, trust your gut and move forward. I have seen good books broken into parts for the characters; Franny and Zoey by J.D. Salinger comes to mind, for one.

Bobbie Christmas, book doctor, author of Write In Style (Union Square Publishing), and owner of Zebra Communications, will answer your questions, too. Send them to Bobbie@zebraeditor.com. Read more “Ask the Book Doctor” questions and answers at www.zebraeditor.com. 

Choosing a Publisher

Self-Publishing Book Pricing Research

Writing a book is art. Publishing a book is an all-together different animal. Publishing a book is business.

I spent some time meandering around the Internet exploring self-publishing options and came across some significant book pricing discrepancies.

I found that most publishers charge authors the wholesale price (or higher) for their own book unless bought in large, bulk quantities.

In the business of getting books in reader’s hands, how are authors supposed to make any money reselling that book to retailers? The wholesale price is what retailers will expect to pay.

The good news is that there are self publishers out there that offer low author copy base prices. Author copy prices should always be below wholesale.

Most publishers attempt to conceal this by offering “bulk discounts” on large book orders of 100, 200, 500, or more.

Authors shouldn’t have to buy 500 copies at a time just to get a reasonable “per unit” price.

Something to be aware of. 

Keep writing…

Karl Schroeder