The Importance of Distribution in Self Publishing

If a publisher focuses on discounts to an author who buys their own book in bulk, that often communicates two things. 1) That publisher is more concerned with selling to you than to other readers. 2)  The publisher is charging you too much for lower quantities. Do you really want to be forced to buy 100 books at a time just to get a fair price? “Bulk” discounts simply trick the author into buying more books than they need, which defeats the whole advantage of on-demand printing.

I’ve seen many authors go down that road, and then end up with lots of books sitting in their garage or basement that no one knows about, because the distribution piece is missing.  The power of the on-demand printing and EDI distribution offered in custom self-publishing take advantage of wholesale availability via multiple sales channels including Amazon, Barnes & Noble, Borders, Baker and Taylor, and Ingram—North America’s largest distributor.  Look also to see that your book is available through I-Page, the book ordering system available at over 25,000 bookstores and retail chains world-wide.

Do look also for a publisher that will sell your book to you at a special author discounted price as well.  It’s never a bad idea to have access to an inventory to compliment your virtually endless on-demand inventory.

The power of distribution when paired with flexible pricing creates an advantageous sales combination for the self-publishing author.



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Self-publishing and the future of markets

Seth Godin offers insight into the water mark, and future of book sales in a recent blog post, “Books you don’t need in a place you can’t find.” As usual, thank you, Seth.

This is good news for self-publishing authors who’s publishers offer targeted online marketing, on-demand distribution, and the acumen and experience to help you reach your readers. And your readers reach you.


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5 Tips for Finding Errors in Your Writing

1 – Utilize an editor

The most common mistakes are minor, such as misspellings or incorrect use of punctuation. Other common errors are incorrect word use (their, they’re, there). A professional copyeditor is adept at noticing and correcting these kinds of mistakes. Do not make the mistake of relying solely upon a computerized spell-checker, which cannot tell the difference between “worse” and “worst” since they are both properly spelled words. Use an editor – a human one. Good self-publishing options will provide copyediting and other more advanced services. Be sure to ask your rep.

2 – Get a second (and third) set of eyes

Even if you do not wish to pay a professional, anyone who reviews your writing will find mistakes you invariably miss. Since you are overly familiar with your own work you are much more likely to miss obvious mistakes because your mind already knows what it is supposed to say, rather than what it actually says. When someone else reads your work, they have no preconceived notions about your writing. In addition to finding mistakes, other people may offer helpful suggestions to make your business writing stronger.

3 – Come back to it later

Do you wait long enough after writing something to begin editing it? Many writers edit their work as they write it. Not only does this slow down the creative process, it increases the chance that your mind will ignore blatant errors in deference to your intentions. Once your brain thinks a paragraph is free from errors, it tends to overlook any new errors that are introduced during the rewriting process. Put your writing away for several hours, days, or weeks and revisit it later. After some time away from your work, you will be more likely to read the words as they appear on the page, not as you envisioned them in your mind. The mind is error-free, the page is not.

4 – Read your material backwards

You are only familiar with your writing in one direction – forward. Reading your material backwards makes it seem entirely different and fools your mind into ignoring the intention and only concentrating on the reality. Furthermore, your critical view of the writing at its most technical level will not be corrupted by the flowing exposition you have massaged into sparkling prose. When you read your manuscript backwards, it becomes a collection of words. Without contextual meaning, the brain has nothing to focus upon other than the words themselves. Mistakes literally jump off the page.

5 – Read your material out loud

When you read words aloud, your brain must slow down and concentrate on the material. How fast can you read the following sentence? The quick brown fox jumped over the lazy dogs. Now how fast can you read it out loud? It takes at least twice as long, and those precious milliseconds sometimes make all the difference between a typo that is missed, and one that is caught and corrected.

As a popular Internet posting informed us in 2003, it deosn’t mttaer in waht oredr the ltteers in a wrod are, the olny iprmoetnt tihng is taht the frist and lsat ltteer be in the rghit pclae. The rset can be a toatl mses and you can sitll raed it wtihuot any porbelm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe. But try raednig tihs out luod and see how far you get. An extra bonus for reading your material out loud is that you may discover stumbling blocks like awkward sentence structure and choppy dialogue.



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Self-publishing Marketing Tools

Whether you’ve self-published several books or just now penning your first manuscript, elements of book marketing and sales techniques are no doubt on your radar. Quality self-publishing options provide them. It’s never too early, or late, to begin your research into relevant marketing tools and options like:

Amazon Search Inside
Book Video Trailers
Co-op Advertising in places as relevant in as the New York Times Book review.

How are you going to employ those? The possibilities in today’s marketplace are endless.


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Importance of Book Cover Copy in Self-Publishing

Readers really do judge books by their covers. That is what your cover is designed to do – communicate the value of all of the great material in between. Keep this in mind when developing your back cover copy and make sure it’s professionally drafted by your self-publishing provider – this is marketing writing; artistic writing.

The BACK COVER COPY is restricted by the size of the book’s back cover.   Ideally, the size of the cover should be taken into account when composing the back cover copy to ensure the ultimate balance between font size and aesthetics. You don’t want too much copy so as to require an illegibly small font. You also don’t want too little copy, leaving big empty spaces on the back cover.   There are three main components to the back cover copy: 1) the headline, 2) the synopsis or marketing copy, and 3) the author biography.  There may also be quotes, cover blurbs, or other testimonials about either the book or the author. In some cases, these cover blurbs may justify more exposure than the summary of the book. Ultimately, the entire back copy should be composed with the goal of getting a browser to become a buyer.  Bullet point and numbered lists are good, effective elements of back cover copy for non-fiction books.  Cover copy for fiction books should demonstrate highly effective prose.

Have fun and keep writing.

– Karl Schroeder