Category: Cheri Speaks

Cheri Speaks, Choosing a Publisher

Self Publishing vs. Traditional Publishing

There are many similarities and differences between self publishing and traditional publishing. Before deciding which option is right for you, you need to understand the two types of publishing. Here is some information to get you started.

What Both Offer

The outcome of both types of publishing is the same: your book is published. Therefore, there are some services offered by both traditional publishing companies and self publishing companies. These services include:

  • wholesale distribution
  • automatic online listings with top online sellers
  • marketing support to help you sell your book
  • book orders are filled for you

What is Different

While the outcome is the same, the process is very different. For starters, authors who decide to publish with a traditional company must find an agent or submit query letters directly to publishers. This process can be daunting and discouraging since authors get more rejection letters than acceptance letters. Self-published authors must research companies prior to publishing, but they don’t have to worry about agents and editors determining the value of their book. They determine the value of their book.

Another main difference is the control. You determine the content, layout and price of your book. With this freedom, comes the responsibility to thoroughly review the galley proofs provided by your self publishing company. You will need to review the text and layout of the proofs.

When choosing a self publishing company, be sure to do your research. Find out what services the company offers. Don’t be afraid to ask questions or to talk to other authors to find out their experiences. Be sure to find a company, whether traditional or self publishing, that matches your goals and values.

Cheri Breeding ABOUT CHERI BREEDING: Since 2005 Cheri Breeding has been working as the Director of Production for Outskirts Press. In that time, she has been an instrumental component of every aspect of the Production Department, performing the roles of an Author Representative, Book Designer, Customer Service Representative, Title Production Supervisor, Production Manager and, Director of Production. She brings all that experience and knowledge, along with an unparalleled customer-service focus, to help self-publishing authors reach high-quality book publication more efficiently, professionally, and affordably.
Book Design, Cheri Speaks

What You Need to Know About Custom Covers

You’ve heard the cliché “A picture is worth a thousand words.” This is especially true in the publishing industry. The cover is the first impression a reader gets of your book. Therefore, it needs to be appealing and professional, but it should also reflect the tone and style of your book. If you have a specific vision of your book’s cover, you are probably considering a custom cover. However, there are two different types of custom covers. Here are the basics.

Regular Custom Covers vs. Illustrated Custom Covers

Regular custom covers are created with photos from a photo image site. Illustrated custom covers are drawn by professional illustrators. If you take a trip to the bookstore or browse book covers online, you will see that covers with photos and covers will illustrations are two very different styles. Also, illustrated covers offer more unique designs. The type of custom cover you choose depends on your vision.

Choosing a Cover

When deciding whether to choose a regular custom cover or illustrated customer cover, consider these questions:

  • What do I want my finished book to look like?
  • What do other books in my genre look like?
  • What insight has my market research provided about cover art?
  • What is my budget for cover art?

I’d love to know, do you plan on using a regular custom cover or an illustrated custom cover?

Cheri Breeding ABOUT CHERI BREEDING: Since 2005 Cheri Breeding has been working as the Director of Production for Outskirts Press. In that time, she has been an instrumental component of every aspect of the Production Department, performing the roles of an Author Representative, Book Designer, Customer Service Representative, Title Production Supervisor, Production Manager and, Director of Production. She brings all that experience and knowledge, along with an unparalleled customer-service focus, to help self-publishing authors reach high-quality book publication more efficiently, professionally, and affordably.
Cheri Speaks

3 Ways to Use Market Research

A few weeks ago, I wrote The Importance of Social Media Research. Whether you are using social media or other methods, market research is an important part of the self-publishing process. So how should you use market research to help you create a saleable book? Here are a few suggestions.

Choose a Title

The title says a lot about a book and its author. It is often the first impression a reader gets of a book, so it is essential that you have an appealing title. You can use market research to help you choose a title for your book.

Pick a Cover

Unfortunately, people don’t listen to the old cliché “don’t judge a book by its cover.” An appealing cover will make your book more successful, but not all readers are drawn to the same style of covers. Market research will help you determine what your readers are interested in.

Decide on a Genre

You would think that deciding which genre your book belongs in would be an easy decision, but often the lines between genres are blurry. Market research will help you determine where your book fits among other books and how to choose a genre that will make your book visible to your readers.

I’d love to know, how are you using market research?

Cheri Breeding ABOUT CHERI BREEDING: Since 2005 Cheri Breeding has been working as the Director of Production for Outskirts Press. In that time, she has been an instrumental component of every aspect of the Production Department, performing the roles of an Author Representative, Book Designer, Customer Service Representative, Title Production Supervisor, Production Manager and, Director of Production. She brings all that experience and knowledge, along with an unparalleled customer-service focus, to help self-publishing authors reach high-quality book publication more efficiently, professionally, and affordably.
Cheri Speaks

Self Publishing for the Eco-Conscious

As our society becomes more concerned with environmental issues such as climate changes, pollution and land use, many authors want to know how they can publish a book that fits their environmental values. These authors want to know about the practices of the companies they publish with as well information about the materials used to print their books. If sustainability and conservation are important to you, here are a few things to consider before publishing your book.

1) Ask About the Ink – Some self-publishing companies use non-toxic ink. This is important for many reasons. For instance, it means…

  • Your book can later be recycled or composted without the fear of toxic ink seeping into the soil.
  • Once recycled, the finished product will not have a grayish-yellow appearance like the recycled papers of the ’90s.
  • The ink in your book will pose no threats to those who come in contact with it. (If your two-year-old child decides to nibble on the pages, he or she is perfectly safe.)

2) Ask About the Paper – Some self-publishing companies will print your book on recycled paper. There are also companies that use certified paper products. For instance, Outskirts Press uses bookblock paper that is Sustainable Forestry Initiative (SFI) Certified and Forest Stewardship Council (FSC) Mixed Credit. These practices are important to prevent deforestation, which causes global warming and species endangerment.

3) Ask About Certifications – It is important to find out about the practices and products used by your self-publishing company. One way businesses prove that they use environmentally conscious practices and products is certifications such as SFI Certified and FSC Mixed Credit. Most companies will be more than willing to share this information with you, so ask your publishing company what certifications they have.

4) Ask About Best Practices – There are plenty of ways individuals and businesses can help the environment. Just a few ideas include energy-efficient appliances, telecommuting and recycling. Ask your self-publishing company what they do to reduce their carbon footprint. Do they value sustainability and conservation? Do they encourage their staff to share their values by taking small, eco-conscious actions?

When choosing a self-publishing company, it is important to find a company that shares your goals and values. Before committing to a self-publishing company, do your research. Find out about their practices and products. Don’t be afraid to ask questions. An honest company will be more than happy to answer them.

Cheri Breeding ABOUT CHERI BREEDING: Since 2005 Cheri Breeding has been working as the Director of Production for Outskirts Press. In that time, she has been an instrumental component of every aspect of the Production Department, performing the roles of an Author Representative, Book Designer, Customer Service Representative, Title Production Supervisor, Production Manager and, Director of Production. She brings all that experience and knowledge, along with an unparalleled customer-service focus, to help self-publishing authors reach high-quality book publication more efficiently, professionally, and affordably.
Cheri Speaks

5W’s of Using an Imprint

One of the many decisions that authors must make is whether or not to use their own imprint, but like all facets of publishing, this decision can be confusing. To help answer your questions about imprints, I will discuss this topic using the 5W’s.

What is an imprint?

An imprint is the trade mark name under which your book is published. Many publishing companies have several imprints, and they choose an imprint depending on the type of book being published. As a self-published author, you have the ability to create your own imprint or use the imprint of your publishing company.

Why would you use your own imprint?

There are several reasons why authors choose to use their own imprint. Here are just a few.

* Full control – Authors want full control of whow their book is identified, discovered and sourced.

*Industry Standards – Depending on your marketing plans, a personal imprint may be the best option. For instance, textbook authors typically use their own imprints to make business with wholesalers easier.

Association – When you publish your book with a specific company and use their imprint, your book is associated with all of the other books that are published at that company. Some times, self-published authors don’t take advantage of all the services available to them. They might skip the professional copy editing services or choose a poorly designed cover because of a tight budget. Using your own imprint allows you to take advantage of all the services offered by self publishing companies without being associated with the poorly developed books sometimes published by those companies.

Credibility and Branding – By using your own imprint, you are building a brand for your current and future books. If you are an expert in your genre or topic, an imprint can help increase your credibility.

When do you choose an imprint?

You must choose your imprint early in the publication process because your imprint will be printed on all your books. Also, if you have a specific name picked out, you want to secure it before anyone else uses it.

Who can choose an imprint?

Anyone self publishing a book can create an imprint. Typically, the self-publishing company will still assist the author with other tasks such as inventory and accounting even if the author chooses to use a personal imprint.

How do you create an imprint?

If you decide to create an imprint, it is important to research your company name to avoid creating a duplicate. Also, talk to your self-publishing company to find out their specific process for creating an imprint.

I’d love to hear your comments and questions about imprints. Please feel free to comment on this post, and I will try to respond to your questions individually or address your questions in future posts.

Cheri Breeding ABOUT CHERI BREEDING: Since 2005 Cheri Breeding has been working as the Director of Production for Outskirts Press. In that time, she has been an instrumental component of every aspect of the Production Department, performing the roles of an Author Representative, Book Designer, Customer Service Representative, Title Production Supervisor, Production Manager and, Director of Production. She brings all that experience and knowledge, along with an unparalleled customer-service focus, to help self-publishing authors reach high-quality book publication more efficiently, professionally, and affordably.