Author: selfpublishingadvisor

Kelly Speaks, Self-Publishing Week in Review

Self-Publishing Week in Review: 2/11/14

As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry. This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog every Tuesday to find out the hottest news.

What Your Friends Can’t Tell You About Your Self-Published Book

This is a great article for anyone considering self-publishing. The author provides honest advice with a sense of humor. She compares self-publishing to American Idol and offers suggestions on how to be a successful self-published author.

British University Launches MA Program for Self-Publishing

The University of Central Lancashire (UCLan) has introduced a new MA program in self-publishing, the first of its kind in the U.K. The degree is designed to guide students through writing, editing, publishing and marketing their own books. The fact that a university is offering a degree in self-publishing shows the impact of this option on the publishing industry and that self-publishing authors are getting the respect they deserve.

Local Authors Follow Self-Publishing Trend

This article talks about the growing interest in self-publishing and how some libraries are responding.

From Comics to Prose: Jerry Craft on Self-Publishing

Jerry Craft, an award-winning cartoonist, creator of the weekly syndicated comic strip Mama’s Boyz, and children’s book illustrator, was a self-publisher before it became cool. Last month, Craft self-published his first work of prose, The Offenders: Saving the World While Serving Detention, an illustrated middle grade novel co-written with his two sons, Jaylen and Aren, and focused on bullying. This is an interesting read for anyone considering self-publishing a comic or children’s book.

If you have other big news to share, please comment below.

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.
Conversations with a Self-Publishing Writer, Royalene Speaks, Uncategorized

Friday Conversations With A Self-Publishing Writer 2/07/14

FLASH-WRITING

Back in the day, when prose and poetry readings were encouraged at coffee houses—and listeners snapped their fingers instead of applauding—editors from publishing houses frequented many of those dark rooms.  A “literary renaissance” was “happening” as individual writers stepped into church basements and back-alley saloons to give their work a voice.  Some of those we still read today were published by forward-thinking, yet mainstream, publishers.

Today’s writers live in a New Universal Renaissance—the flow of actions, events and concepts that even the Internet cannot contain.  The cultures of our world’s populations are being developed—positively or negatively—even as I write this blog.  People, politics, mega-business, health industries, Faith centers and yes, even sports, create an ebb and flow that seems to carry the world away.  Who can possibly make sense of it all?  Writers!  You and me!  And we no longer have to scribble our writings on coffee-house napkins and see them disappear.  We have a much better option!  Self-publishing!

Sitting beside the advantage of self-publishing is the necessity to write well.  I’ve talked about being organized and researching and writing from the heart—and each of those elements are essential.  But HOW do we start? WHERE do we find that one thing worth writing about?  It comes from Flash-writing, of course!  Some folks—from the 60s—might call it stream-of-consciousness writing, and the concept is similar, but not quite the same.

The similar part looks like this:  Find a comfortable spot—maybe in a favorite room and/or chair—and set your coffee, tea or Bailey’s beside you.  If this place happens to be an inspiring location, that is even better (a park, library reading room, art museum).  Setting up beside a large window-with-a-view is also a good option.  Then grab your preferred writing tool—paper and pencil, laptop, or iPad and WRITE!  Write anything that comes to mind.  Doodle.  Draw.  Scribble.  Scrawl.  PLAY with words.  If a person (character) pops into your thoughts, write about them.  If you’ve always wanted to travel to Mars, start planning the trip.  Write…write…and write some more!  That is the basic stream-of-consciousness method.

My adaptation: DO all that in 15 minutes or less!  This is Flash-Writing, and I’ve had more success, personally, by exercising my creativity in flashes than from hours of trying to force stream-of-consciousness thoughts.  Have you seen a YouTube clip of a Mob Flash-dancing?  What FUN!  And fun is exactly what writing is all about.  When the fingers are moving and the ideas are racing, we are having fun!  And the most fun of all comes when we hold our completed book IN our hands.

Did you know that some of the most well received movies/films came from short (in some cases very short) stories?  There is a 640 page book by Stephanie Harrison—a university professor—telling the true stories of some of these authors who became famous by “flash-writing” their ideas and developing them into Short Stories.

SO…GO HAVE FUN!  Let your voice be heard!  Write a short story!  Write several short stories!  Make a collection of them and GET THEM PUBLISHED!

Royalene ABOUT ROYALENE DOYLE: Royalene Doyle is a Ghostwriter with Outskirts Press, bringing more than 35 years of writing experience to authors who need “just a little assistance” with completing their writing projects. She has worked with both experienced and fledgling writers helping complete projects in multiple genres. When a writer brings the passion they have for their work and combines it with Royalene’s passion to see the finished project in print, books are published and the writer’s legacy is passed forward.
Self-Publishing Book Review of the Week

Weekly Self-Published Book Review: Twenty-Eight Snow Angels

Book reviews are a great way for self-publishing authors to gain exposure. After all, how can someone buy your book if he or she doesn’t know it exists? Paired with other elements of your book promotion strategy, requesting reviews is a great way to get people talking about what you’ve written.

When we read good reviews, we definitely like to share them. It gives the author a few (permanent) moments of fame and allows us to let the community know about a great book. Here’s this week’s book review by Midwest Book Review:

 Twenty-Eight Snow Angels

Twenty-Eight Snow Angels

Diane Dettmann

Publisher: Outskirts Press

ISBN: 9781432777043

 

When hit with loss, it can be so hard to simply continue living. “Twenty-Eight Snow Angels” is a memoir of loss from Diane Dettman as she tells her own story of being hit with the worst life can throw at her, losing love, and finding worth once more. Dedicated and uplifting, Dettmann hopes others will take her inspiration to find their own way through life. “Twenty-Eight Snow Angels” is written with much care and dedication, highly recommended.

Uncategorized

What the Super Bowl Can Teach You About Self-Publishing

If you watched any TV over the past week, you probably saw countless shows playing up the Super Bowl hype. Cooking shows were making special recipes, talk shows were interviewing football players, and news shows were giving sneak peeks at the best commercials. Even if you aren’t a football fan, you probably knew all about who was playing and possibly got caught up in the Super Bowl craze. The media was able to convert almost everyone, whether they were watching for the game or the commercial, to a “fan.”

What does this have to do with self-publishing? Successful self-publishing authors know that just like during the Super Bowl, marketing and branding are extremely important. Companies pay millions of dollars to market their products and services to Super Bowl viewers; while self-publishing authors don’t need a Super Bowl commercial, they can learn important lessons from the marketing experts.

1. Know your audience.

If you watched any of the Super Bowl commercials, you probably noticed a few popular themes appeared over and over again — fast cars, beer, and hot women, to name a few. That is because marketers know these things appeal to the majority of the viewing audience. When creating your marketing plan, it is important to know who your audience is, what is important to them, and how to get their attention.

2. Memorable is key.

Super Bowl commercials have one goal — to be memorable! It doesn’t matter if you hate or love the commercial; the company just wants people to remember it, and if they can get people talking about it, that’s even better. The more you see and hear about a product or service, the more likely are you to remember it when you are in the market for that product or service. The same is true when marketing a book. You want readers to see your book on a store shelf and say “Oh, I remember hearing about that book!”

3. Hype it up.

The week before the Super Bowl all the media channels were hyping it up. Everyone was talking it, and the topic was approached from a variety of angles to reach a large audience. By the time the game came, thousands and thousands of people were making Super Bowl snacks, hosting Super Bowl parties, wearing Super Bowl gear, and of course, watching the game. Some of these people may have never done those things if they hadn’t seen a great Super Bowl recipe online or heard a great idea on their favorite talk show. Approach marketing your book in the same way. Hype it up as much as you can. Get exposure in a variety of ways. Get creative about your marketing. Your goal is make people know about you and your book.

I’d love to know, how is the Super Bowl inspiring your self-publishing marketing plan?

ABOUT JODEE THAYER: With over 25 years of experience in sales and management, Jodee Thayer works as the Director of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps, publishing consultants and marketing professionals; together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams and on assisting authors with marketing and promoting their book once published. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Jodee Thayer can put you on the right path.
Conversations with a Self-Publishing Writer, Royalene Speaks, Uncategorized

Friday Conversations With A Self-Publishing Writer 1/31/14

FRAMED…

In my field of ghostwriting and concept consulting/building, I truly enjoy working with autobiographies/biographies, memoirs, histories and philosophy/faith projects.  These nonfiction genres allow the authors to weave their own experiences into the pages and breathe life into the details.  Although classified as fact-based, true-life books, they really are stories that carry a personal impact connecting author and Reader.

A current client is struggling—BIG TIME—to “put all the pieces together” for her book.  There are years of scribbled notes literally jammed into shoeboxes, not to mention the bigger box that holds the many pages of research materials.  Because she has had several “false starts,” we at least have somewhere to begin.  So, as I’m jumping into the non-fiction waters with this lovely lady, I wanted to share a few basic guidelines with our blog readers—and writers.

Nonfiction writing requires a framework—a definite perimeter or border to keep the author from racing down rabbit trails that not only distract readers, but also diminish the work-at-hand.  Here are my seven strategies for developing THE BEST nonfiction book:

The Topic:  With one or two sentences—not to exceed 38 words—tell yourself what are you writing about.  Be very narrow-minded here.  This is your “big idea” and the essence of it will be the heart of your book.

The Collection Box: (or file cabinet drawer, or large 3-ring binder notebook, or….).  Use that 38-word statement you’ve just created and print it out in BIG, BOLD TYPE.  This is the label for your collection of materials.  It is also the first thing you see when you work on your book and it is meant to inspire your thinking processes.

Sub-Topic Files:  You’ve probably already collected several pieces of information that relate to your topic.  Pull out those file folders and start organizing these pieces into sub-topic files.

Color-Coding:  As you build this collection of sub-topics, use color markers (or stickers) to mark the files that carry the most vital information.  Most writers will “file” their collection alphabetically, so the color-coding will allow you easy access to crucial facts when you need them.  For example:  Red = must be included; Orange = include; Yellow = good information; Blue = possible connections; Green = opposing opinions.

Bibliography File:  THIS IS AN ABSOLUTE MUST!  Always give credit to the “source” of your facts.  Unless you, yourself, are the source—the authority behind a statement—every fact, figure, quote, statistic, report, etc. must be acknowledged.  This can be woven into the manuscript; however, I always recommend that a bibliography be included at the end of non-fiction books.

To Outline or Not To Outline:  Every nonfiction writer I know has shown me an outline of their books.  Many end up using it—or most of it—as a Table of Contents.  So I must agree that it is useful.  However—don’t let an outline trap you.  Keep that 38-word statement fresh in your thoughts so that you will create a read-able book that is worth reading.

PLAN to Publish:  No one should do all the work of writing a book and then put it in a drawer.  The information you’ve gathered and poured your heart into is meant to reach a lot of people.  So once you have that Topic Statement, start your research into publishers.  I am one who believes in self-publishing; however, if your Topic is a “hot topic,” there might be a publishing house out there for you.  But NO MATTER WHAT, get your book IN PRINT!

Royalene ABOUT ROYALENE DOYLE: Royalene Doyle is a Ghostwriter with Outskirts Press, bringing more than 35 years of writing experience to authors who need “just a little assistance” with completing their writing projects. She has worked with both experienced and fledgling writers helping complete projects in multiple genres. When a writer brings the passion they have for their work and combines it with Royalene’s passion to see the finished project in print, books are published and the writer’s legacy is passed forward.