Weekly Self-Published Book Review: Twenty-Eight Snow Angels

Book reviews are a great way for self-publishing authors to gain exposure. After all, how can someone buy your book if he or she doesn’t know it exists? Paired with other elements of your book promotion strategy, requesting reviews is a great way to get people talking about what you’ve written.

When we read good reviews, we definitely like to share them. It gives the author a few (permanent) moments of fame and allows us to let the community know about a great book. Here’s this week’s book review by Midwest Book Review:

 Twenty-Eight Snow Angels

Twenty-Eight Snow Angels

Diane Dettmann

Publisher: Outskirts Press

ISBN: 9781432777043

 

When hit with loss, it can be so hard to simply continue living. “Twenty-Eight Snow Angels” is a memoir of loss from Diane Dettman as she tells her own story of being hit with the worst life can throw at her, losing love, and finding worth once more. Dedicated and uplifting, Dettmann hopes others will take her inspiration to find their own way through life. “Twenty-Eight Snow Angels” is written with much care and dedication, highly recommended.

What the Super Bowl Can Teach You About Self-Publishing

If you watched any TV over the past week, you probably saw countless shows playing up the Super Bowl hype. Cooking shows were making special recipes, talk shows were interviewing football players, and news shows were giving sneak peeks at the best commercials. Even if you aren’t a football fan, you probably knew all about who was playing and possibly got caught up in the Super Bowl craze. The media was able to convert almost everyone, whether they were watching for the game or the commercial, to a “fan.”

What does this have to do with self-publishing? Successful self-publishing authors know that just like during the Super Bowl, marketing and branding are extremely important. Companies pay millions of dollars to market their products and services to Super Bowl viewers; while self-publishing authors don’t need a Super Bowl commercial, they can learn important lessons from the marketing experts.

1. Know your audience.

If you watched any of the Super Bowl commercials, you probably noticed a few popular themes appeared over and over again — fast cars, beer, and hot women, to name a few. That is because marketers know these things appeal to the majority of the viewing audience. When creating your marketing plan, it is important to know who your audience is, what is important to them, and how to get their attention.

2. Memorable is key.

Super Bowl commercials have one goal — to be memorable! It doesn’t matter if you hate or love the commercial; the company just wants people to remember it, and if they can get people talking about it, that’s even better. The more you see and hear about a product or service, the more likely are you to remember it when you are in the market for that product or service. The same is true when marketing a book. You want readers to see your book on a store shelf and say “Oh, I remember hearing about that book!”

3. Hype it up.

The week before the Super Bowl all the media channels were hyping it up. Everyone was talking it, and the topic was approached from a variety of angles to reach a large audience. By the time the game came, thousands and thousands of people were making Super Bowl snacks, hosting Super Bowl parties, wearing Super Bowl gear, and of course, watching the game. Some of these people may have never done those things if they hadn’t seen a great Super Bowl recipe online or heard a great idea on their favorite talk show. Approach marketing your book in the same way. Hype it up as much as you can. Get exposure in a variety of ways. Get creative about your marketing. Your goal is make people know about you and your book.

I’d love to know, how is the Super Bowl inspiring your self-publishing marketing plan?

ABOUT JODEE THAYER: With over 25 years of experience in sales and management, Jodee Thayer works as the Director of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps, publishing consultants and marketing professionals; together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams and on assisting authors with marketing and promoting their book once published. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Jodee Thayer can put you on the right path.

Friday Conversations With A Self-Publishing Writer 1/31/14

FRAMED…

In my field of ghostwriting and concept consulting/building, I truly enjoy working with autobiographies/biographies, memoirs, histories and philosophy/faith projects.  These nonfiction genres allow the authors to weave their own experiences into the pages and breathe life into the details.  Although classified as fact-based, true-life books, they really are stories that carry a personal impact connecting author and Reader.

A current client is struggling—BIG TIME—to “put all the pieces together” for her book.  There are years of scribbled notes literally jammed into shoeboxes, not to mention the bigger box that holds the many pages of research materials.  Because she has had several “false starts,” we at least have somewhere to begin.  So, as I’m jumping into the non-fiction waters with this lovely lady, I wanted to share a few basic guidelines with our blog readers—and writers.

Nonfiction writing requires a framework—a definite perimeter or border to keep the author from racing down rabbit trails that not only distract readers, but also diminish the work-at-hand.  Here are my seven strategies for developing THE BEST nonfiction book:

The Topic:  With one or two sentences—not to exceed 38 words—tell yourself what are you writing about.  Be very narrow-minded here.  This is your “big idea” and the essence of it will be the heart of your book.

The Collection Box: (or file cabinet drawer, or large 3-ring binder notebook, or….).  Use that 38-word statement you’ve just created and print it out in BIG, BOLD TYPE.  This is the label for your collection of materials.  It is also the first thing you see when you work on your book and it is meant to inspire your thinking processes.

Sub-Topic Files:  You’ve probably already collected several pieces of information that relate to your topic.  Pull out those file folders and start organizing these pieces into sub-topic files.

Color-Coding:  As you build this collection of sub-topics, use color markers (or stickers) to mark the files that carry the most vital information.  Most writers will “file” their collection alphabetically, so the color-coding will allow you easy access to crucial facts when you need them.  For example:  Red = must be included; Orange = include; Yellow = good information; Blue = possible connections; Green = opposing opinions.

Bibliography File:  THIS IS AN ABSOLUTE MUST!  Always give credit to the “source” of your facts.  Unless you, yourself, are the source—the authority behind a statement—every fact, figure, quote, statistic, report, etc. must be acknowledged.  This can be woven into the manuscript; however, I always recommend that a bibliography be included at the end of non-fiction books.

To Outline or Not To Outline:  Every nonfiction writer I know has shown me an outline of their books.  Many end up using it—or most of it—as a Table of Contents.  So I must agree that it is useful.  However—don’t let an outline trap you.  Keep that 38-word statement fresh in your thoughts so that you will create a read-able book that is worth reading.

PLAN to Publish:  No one should do all the work of writing a book and then put it in a drawer.  The information you’ve gathered and poured your heart into is meant to reach a lot of people.  So once you have that Topic Statement, start your research into publishers.  I am one who believes in self-publishing; however, if your Topic is a “hot topic,” there might be a publishing house out there for you.  But NO MATTER WHAT, get your book IN PRINT!

Royalene ABOUT ROYALENE DOYLE: Royalene Doyle is a Ghostwriter with Outskirts Press, bringing more than 35 years of writing experience to authors who need “just a little assistance” with completing their writing projects. She has worked with both experienced and fledgling writers helping complete projects in multiple genres. When a writer brings the passion they have for their work and combines it with Royalene’s passion to see the finished project in print, books are published and the writer’s legacy is passed forward.

Weekly Self-Published Book Review: Direction Memo

Book reviews are a great way for self-publishing authors to gain exposure. After all, how can someone buy your book if he or she doesn’t know it exists? Paired with other elements of your book promotion strategy, requesting reviews is a great way to get people talking about what you’ve written.

When we read good reviews, we definitely like to share them. It gives the author a few (permanent) moments of fame and allows us to let the community know about a great book. Here’s this week’s book review by Midwest Book Review:

direction memo 

Direction Memo

Paul M. Caspersen

Publisher: Outskirts Press

ISBN: 9781432780722

Estate planning is a vitally necessary process to insure that property, wealth, and possessions are distributed in accordance with your instructions when you are no longer here to express or enforce them. Drawing upon his many years of experience and expertise as an estate planner, Paul M. Caspersen has published “Direction Memo: How to Write a Letter of Instructions for Your Estate Plan”, a 284-page compendium of superbly organized and presented information and instruction on creating an effect plan for the disposal of any estate of any size or cumulative value. Thoroughly ‘user friendly’, “Direction Memo” covers every aspect of estate planning from life insurance, to jewelry, to retirement plans or nursing home care for surviving spouses. It should be of special note that one of the primary values of sound estate planning is to lift the burden from family members of having to deal with these issues on top of the grief arising from the loss of a loved one. “Direction Memo” is strongly recommended for both personal and community library reference collections.

Self-Publishing Week in Review: 1/28/14

As a self-publishing author, you may find it helpful to stay up-to-date on the trends and news related to the self-publishing industry. This will help you make informed decisions before, during and after the self-publishing process, which will lead to a greater self-publishing experience. To help you stay current on self-publishing topics, simply visit our blog every Tuesday to find out the hottest news.

Technology: Kindle turns self-publishing on its head

According to this article, Amazon.com reported, at the end of 2013, that nearly 25 percent of the top 100 Kindle e-books are from independent publishers. (This is great news for self-publishing authors!) This story talks about how technology is changing the publishing industry, including the self-publishing segment.

PW Select January 2014: A Look Ahead to Self-Publishing in 2014

This Publisher’s Weekly article discusses what authors can expect from the self-publishing market in 2014. It covers “what the future may hold, what new opportunities may be available in the new year, and what challenges to watch out for.” It is a must read.

NYT Best-Selling Author and Finance Expert Dave Ramsey on Self-Publishing

This is a fascinating interview with NYT Best-Selling Author and Finance Expert Dave Ramsey. It is part of a MediaBistro series titled Profit From Your Passion. Any one understanding self-publishing should check it out.

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.