WHEN we publish our books we are wisely advised to promote them in every venue we can access—to even pre-promote to the Readers we know will be interested in our topic and/or genre. When Noah Webster was writing his book A Collection of Essays and Fugitiv Writings on Moral, Historical, Political and Literary Subjects, he promoted it right into the office of President of the United States.


  • First he talked to his friends and acquaintances about his soon-to-be-published book and enlisted them in “subscribing” to it. It is understood that many of these people financially supported (subscribed) the work.
  • Secondly, he published their names on the first several pages of the book—in alphabetical order. These scribers included: Vice President John Adams (indicating that he received two copies of the book), as well as many Senators, Representatives, Aldermen, Attorneys, Physicians, Merchants, Judges and ordinary folks from every location he’d visited.
  • Then, following the list of “subscribers,” Webster addressed this book as if he were writing a personal letter to: “The President, The Vice President, The Senators, and The Representatives of the United States of America, The following PUBLICATION, designed to Aid the Principles of the Revolution, to Suppress Political Discord and to Diffuse a Spirit of Enquiry, Favorable to Morals, to Science, and Truth, Is most humbly inscribed as a Tribute of Respect for their Characters, of Gratitude for their Public Services, and a Pledge of Attachment to the Present Constitution of the American Republic, by their most obedient and most humble servant, The Author.”

Now THAT is marketing—book promotion with flare! Certainly everyone was talking about this book and the boldness of the author. For Webster, the reality was that his often abrasive and know-it-all attitude kept him from being IN the “in-crowd.” However, it is widely accepted that Webster’s passionate nationalism was a major influence on the Founding Fathers. Reading his essays, newspaper articles, and dictionary word definitions gave them much food-for-thought in their daily lives and formation of our country.

So, where are you in pre-production planning for the book(s) you are writing? In today’s publishing world the group of supporters (subscribers) that Webster had would be called a Tribe. These are the folks who know you are writing—know a little about the story—and could be Tweeting about it or posting Facebook comments about how much they are anticipating the book’s arrival in their hands.

And, if you need financial support I know of several self-publishing presses who offer GIFT CARDS that family and friends can purchase to be applied to the publishing process and marketing of your book. The teams of marketing experts in these self-publishing houses can be a great help in connecting with Readers through the Internet and other media which takes the burden off your shoulders giving you the time to write your next book.

May the writing legacy left to us by authors such as Noah Webster give you encouragement and inspire you to accomplish great things with your writings. ⚓︎

RoyaleneABOUT ROYALENE DOYLE: Royalene has been writing something since before kindergarten days and continues to love the process. Through her small business—DOYLE WRITING SERVICES—she brings more than 40 years of writing experience to authors who need “just a little assistance” with completing their projects. This is a nice fit as she develops these blogs for Outskirts Press (OP) a leading self-publisher, and occasionally accepts a ghostwriting project from one of their clients. Her recent book release (with OP) titled FIREPROOF PROVERBS, A Writer’s Study of Words, is already receiving excellent reviews including several professional writer’s endorsements given on the book’s back cover.  

Royalene’s writing experience grew through a wide variety of positions from Office Manager and Administrative Assistant to Teacher of Literature and Advanced Writing courses and editor/writer for an International Christian ministry. Her willingness to listen to struggling authors, learn their goals and expectations and discern their writing voice has brought many manuscripts into the published books arena.

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