You’ve finished your manuscript and started the self-publishing process. Now you must decide if you want to pay for a custom cover or go the DIY route…
One thing I consistently notice, and discourage, is authors trying to create their own cover when they really don’t have that skill set. They are writer’s, not graphic artists, and really should leave the design to a professional. And not just any ‘ol graphic designer, but one who is specifically trained in designing book covers – they know what works in the industry.
Another mistake I often see is authors who will hire a graphic designer to create a cover for them before they pick a publisher – this creates a problem because the cover is seldom print-ready per the publisher’s specifications and the author ends up paying their designer more to get it print-ready. Sometimes they end up scratching the design completely because that designer won’t participate in the process.
For a truly professional cover and easy and seamless process, you should use the in-house services of the publisher you select – those designers are going to be professionals at designing book covers, they’re embedded in the process, and they are intimately familiar with the format specifications for that publisher.
Readers choose books by their covers, so a custom cover is important to the success of your book and worth factoring into your publishing budget.
|ABOUT JODEE THAYER: With over 25 years of experience in sales and management, Jodee Thayer works as the Director of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps and publishing consultants; together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Jodee Thayer can put you on the right path.|