Authors often ask me whether they should self publish a paperback or an e-book. I always tell them to do both. Here is why.
1. Not everyone likes e-books.
There are people who prefer paperback books to e-books. They love the feel and smell of paperback books, and they don’t use e-readers. If you only offer an e-book version, you won’t have access to this group of readers.
2. E-books are growing.
Despite my last statement, a significant number of readers buy and love e-books, and the number of people who use e-readers is continuing to grow. E-books are the future of publishing. By offering an e-book, you are not only staying on trend but you are also able to reach a large market of readers who prefer e-books.
3. Paperback books make great gifts.
There are many benefits to paperback books. For one, they make great gifts, but they are also great marketing tools. If you do book signings or readings, you will want to have a paperback version of your book. You can also donate paperback versions to local libraries. With a paperback version, you will have a physical copy to show and sell when you are marketing your book.
4. E-books are great for online marketing campaigns.
Using social media and your website, you can encourage readers to download your book. This often has a high success rate because it is quick and easy. They can immediately buy, download, and read your book without waiting for a paperback copy to arrive in the mail or to make a trip to the store. You can also offer free giveaways or samples of the book to encourage readers to download the e-book.
As you can see, there are benefits to both types of books.Even though e-books are a popular trend right now, paperback books still play an important role in the publishing industry. By self publishing both a paperback and e-book version, you can maximize your ability to reach readers and enjoy the different benefits of each format.
|ABOUT JODEE THAYER: With over 20 years of experience in sales and management, Jodee Thayer works as the Manager of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps and publishing consultants; together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Jodee Thayer can put you on the right path.|