Using Twitter as a Marketing Tool for Self-Publishing Authors

Have you ever wondered whether Twitter could be an effective book marketing tool?  I often encourage self-publishing authors to use social media to market their books, and recently came across a really great story I wanted to share.

As I was monitoring the views on the Outskirts Press blog a couple of weeks ago, I noticed that in one day the blog’s Twitter referrals (viewers that came to our blog after clicking on a link from Twitter) went up by 40 percent! Yes, 40 percent!

How did this happen? Simple. Glenn Skinner, one of our Best Book of the Year Award Finalists, had tweeted about the contest that day in an effort to get more votes for his book.  Glenn (@KeyaQuests) currently has over 2,800 followers on Twitter, so his one tweet brought in so many more viewers that the referral rate went up by 40%.  Wow!

By building a strong social media platform, you can create similar results. Whether you are promoting your author website, blog, or book, you can drive website traffic and increase book sales by using Twitter. The key is to build a network of followers who are read your posts and visit the links you share. While keywords can get you some traffic through search engines, social media is the key to increasing website traffic.

If you are new to social media, you may want to consider a self-publishing company that offers help with social media marketing. For instance, Outskirts Press offers an Author Platform Set-up Through Social Media Option which helps authors harness the power of social media to market their book.

I’d love to know, how has social media helped you connect with your readers?

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Vice President of Outskirts Press.  In addition to her contributions to the Outskirts Press blog at, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at

One thought on “Using Twitter as a Marketing Tool for Self-Publishing Authors

  1. I’m still relatively new to the social media game – I figured that I should probably get into it, considering I’m extremely close to self-publishing my first book. So far I’ve tried Twitter, which is going rather meh (although that’s probably because I’m not devoting a lot of time to it). I’ve had a lot better luck with WordPress, and I’m actually really enjoying connecting with other authors on this site. It’s great because I can put my name and my writing out there while at the same time getting great tips, support, and advice from other people going through the same things I am 🙂

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