The Rise of POD Publishing

In 2010, traditional print publishing grew a mere 5%, up from 4% in 2009, but non-traditional publishing, such as print on demand (POD) and self-publishing, grew a whopping 169%, according to a Bowker report. The report estimates that non-traditional publishing will continue to grow in the future.

POD publishing first surpassed traditional publishing in 2008. Since then, POD publishers have been able to produce eight times the output of traditional publishers. This is great news for aspiring authors! It means that there are vast opportunities to write, publish, and sell quality books.

Most writers are overwhelmed with constant rejection from agents and editors or fear that their books will never be seen in print because of the difficult world of publishing. This doesn’t have to be the case. POD is a great option for many writers, and there are no agents or editors telling you your book isn’t good enough. If you believe in your book, you can see it in print.

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Vice President of Outskirts Press.  In addition to her contributions to the Outskirts Press blog at, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at

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