The Future of Publishing

In her end of the year address, Simon & Schuster CEO, Carolyn Reidy had this to say of the book market, “The US bookselling market has been truly lackluster, and year-on-year sales at most of our major customers have declined significantly … the lower sales volume attributed to the soft marketplace was impossible for us to overcome.”

But is the marketplace soft? Have book sales truly declined? Or, as Seth Godin would suggest, has the marketplace, instead of going soft, changed radically?

Self-published author, Keith Knapp, has nearly dominated the Kindle store sales rankings for months. As Knapp points out, it’s not easy to get readers to pick up titles from authors they’ve never heard of. But here is an example of an author adapting to the changing market to find success, in spite of disliking the practice of marketing itself.

As Seth identifies, “Competition and the market are like water. They go where they want.”

I encourage you to take two minutes and enjoy this video, The Future of Publishing.

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2 thoughts on “The Future of Publishing

  1. Days have seem to pass by so quickly that the interval between this post and today has created radical changes. I must say that I do appreciate the conforming change created by the publishing industry to publishers especially indie publishers. Many writers are right now expressing their talents much easier since they can publish their own books without shelling more cost than the usual. In fact, more people are finding themselves reading a book now than before. For me the future of publishing is heading to a success.

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