Self Publishing Cliches: Book marketing food for thought

An interesting definition of the word cliché from Wikipedia:

“a saying, expression, idea, or element of an artistic work which has been overused to the point of losing its original meaning or effect rendering it a stereotype, especially when at some earlier time it was considered meaningful or novel. The term is frequently used in modern culture for an action or idea which is expected or predictable, based on a prior event. It is likely to be used pejoratively.”

How many of us where taught to avoid cliché in our writing at all cost? One creative writing professor I know and studied under focuses an entire week on the subject.

In print, the French derived word, cliché, came to denote a printing plate used as a cast in moveable type. Commonly used words and phrases were cast into a single mold. The idea was to take a novelty and replicate it easily and inexpensively. The overuse of such came to take on a negative connotation.

But cliché can work for the self-published author in marketing your book.

What do words and phrases like these bring to mind?

Change we can believe in
All for one…
Don’t leave home without it…
Even the simple misspelling of the word, Google

Even if these are terms you don’t buy into, or even agree with, they are indelible. Think of them as the cast plate of the new digital work that come in the form of key-words, tags, Twitter handles, etc. The can become the brand for your book. And the best part is they are free.

Whether you’re published or just finishing the 1st chapter of your book, start thinking about what makes your work unique, and how cliché may become a key component in your book marketing campaign.


Share this Post

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s