Kindle, iPad, ebooks and your self-publishing future

Much discussion surrounds the future of ebook readers in the digital publishing world with the Kindle, iPad, and the upcoming release of the Google Book Store. Will e-books replace libraries and bound copies of books? Who’s to say? According to the Wall Street Journal, ebooks will account for 8.5% of all book sales this year.

But that’s really not the question; as authors, let’s step outside the box.

Think of e-books as an opportunity to tease. With a lower purchase price and more immediate gratification, many readers are inclined to give an e-book a try when they might pass on a traditional paperback, especially in the non-fiction and how-to genres. Instantly accessible information has its place, even though it is far from “everyplace”. And doubtful it ever will be. If readers like your e-book, chances are good they’ll end up purchasing the hardcopy book, anyway.

You can create an ebook on your own, but most full-service self-publishing firms will include that step for you. Many will for free.

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Self-publishing Advice Guest Post: The Book Doctor on Chicago Manual or AP

Q: My company is contemplating changing from using the Chicago Manual of Style to AP Style. What are the differences between the two styles?

A: It’s a shame your company may shift away from Chicago Style. I’ve used both styles, and Chicago Style, preferred by book publishers, makes more sense to me. It relies mostly on clarity.

AP Style, created for periodical publishers, evolved from the fact that newspapers and magazines needed to save space, and, in my opinion, it sometimes leads to less clarity.

AP says to write out the numbers one through nine and to use numerals thereafter. Chicago Style says to write out the numbers one through one hundred and use numerals thereafter. AP Style abbreviates states, and it does not use the same abbreviations as postal carriers use. AP does not use a serial comma (red, white and blue), whereas Chicago Style does (red, white, and blue). Of course there are hundreds of other differences as well.

Your best bet is to read through the Associated Press Stylebook, which is much smaller and less expensive than the Chicago Manual of Style, plus it is laid out alphabetically, which differs from the numerical listings in the Chicago Manual of Style. You will probably find AP Style is easy to learn.

What’s your question for book doctor Bobbie Christmas, author of Write In Style (Union Square Publishing, and owner of Zebra Communications? Send question to Bobbie@zebraeditor.com. Read more “Ask the Book Doctor” questions and answers at www.zebraeditor.com.

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Indie books and Indie book awards kicking up some old self-publishing dust

Author Solutions very recently announced its sponsorship of their inaugural “indie publishing” contest. The announcement reads…

“Since when can a writing contest turn the winner into an author with a published book…and provide a staff of book marketing professionals to help get the book into bookstores and publicized? This is the new reality of combining a traditional writing contest with the myriad advantages of indie publishing.”

According to the guidelines, aspiring authors can enter up to 5,000 words of their novel, nonfiction book, story, or even poem. Winners and runners up will then be selected from among the 4 categories, along with a grand prize winner. The entry fee is $35 ($25 for poems).

The news stirred up a long standing semantically charged debate among those in the book publishing and self-publishing industry, with a fight over what exactly “indie publishing” is.

Victoria Strauss of Writer Beware writes, “By “indie publishing,” they don’t mean true self-publishing, or publishing with an independent publisher, but the kind of publishing provided by print-on-demand [POD] publishing services.”

And Sue Collier of Self-Publishing Resources emphatically calls out the ASI with this remark, “Say what? Authors Solutions is NOT — I repeat, NOT — an indie book publishing anything, let alone “leader.’”

Much of the controversy over the competition surrounds content ownership and ISBN assignments in particular.

Collier goes on to write, “Authors Solutions is a vanity press (aka subsidy press). It is a pay-to-publish service wherein authors pay to publish their book under the Author Solutions name.”

I think it is safe to say that the type of publishing this contest aims to produce is a form of self-publishing – authors still retain 100% of their rights in most cases, even using a publisher supplied ISBN.

What about the term “full-service self-publishing” though? There are publishing solutions where you can effectively select from among a collection of services from writing all the way to book marketing, and even offer private imprint options. Very few authors are also designers, marketers, editors, SEO experts, etc., all of which combine toward the goal of effective book publishing.

In many cases authors can benefit greatly by a full-service firm. Sure, you could contract all those services ala cart, but unless you have massive leverage, that’s likely to be an expensive endeavor. It’s a matter of scale. And yes, books are primarily available POD. Some are carried in brick-and-mortar stores, but primarily sold online. Readers buy books online.

This is not an Author Solutions promotion or plug for the contest however. Not all publishing services providers are equal, and like Collier, I have worked with many dissatisfied Author Solutions authors across all of their brands. Research is key. Sure, you may learn a few things from other’s AuthorHouse complaints, Xlibris scams, or iUniverse reviews. Take that information in part with a grain of salt – those unhappy authors are infinitely more likely to complain that happy ones.

In the end, successful book publishing is successful book publishing, and each author’s goal in that endeavor unique.

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Google misspelled itself: The weight of word choice in self-publishing a book

Scholars and sources claim that William Shakespeare invented as many 1700 in his published and performed writing career. Language is dynamic and words are invented all of the time. Or, in cases like “Google” reinvented through accidentally misspelling the word for the number, googol. When words, specific combinations of words, are used often they can become powerful. They can also become cliché.

An interesting definition of the word cliché from Wikipedia:

“a saying, expression, idea, or element of an artistic work which has been overused to the point of losing its original meaning or effect rendering it a stereotype, especially when at some earlier time it was considered meaningful or novel. The term is frequently used in modern culture for an action or idea which is expected or predictable, based on a prior event. It is likely to be used pejoratively.”

How many of us where taught to avoid cliché in our writing at all cost? One popular creative writing professor focuses an entire week on the subject.

In print, the French derived word, cliché, came to denote a printing plate used as a cast in moveable type. Commonly used words and phrases were cast into a single mold. The idea was to take a novelty and replicate it easily and inexpensively. The overuse of such came to take on a negative connotation.

But cliché can work for the self-publishing author in marketing your book.

What do words and phrases like these bring to mind?

Change we can believe in
All for one…
Don’t leave home without it…
Google

Even if these are terms you don’t personally buy into, or even agree with, they are indelible. Think of them as the cast plate of the new digital work that come in the form of keywords, tags, Twitter handles, and the list goes on. The can become the brand for your book. And the best part is they are free.

Whether you’re published or just finishing the 1st chapter of your book, start thinking about what makes your work unique, and how cliché may become a key component in your book marketing campaign.

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Self-publishing book review of the week: “He Blew Her a Kiss”


He Blew Her a Kiss
Angie Pechak Printup & Kelley Stewart Dollar
Outskirts Press, Inc. 9781432760922, $16.95

A reminder is all the strength needed to carry on. “He Blew Her a Kiss: Inspirational Stories of Communication from Loved Ones Who Have Passed” is a collection of tales of a reminder of those who have passed and granting strength to those who live on with their own grief. Spiritual and uplifting, “He Blew Her a Kiss” is a choice pick for those looking for a spiritual motivational book.

Mary Cowper
Reviewer

Greenspan’s Bookshelf

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