Friday Conversations With A Self-Publishing Writer 6/13/14

WALK THIS WAY

Are you ready to PUBLISH?  Maybe close to being ready?  Knees knocking at the thought of sending out query letters to publishers or trying to find the right literary agent?  As ancient outrigger pirates and outerspace starship captains are known to shout, “Belay THAT!”

Don’t you just love the word belay?  It is one of those transitive/intransitive verbs that allow writers some creative latitude without totally making up our own definitions.  SO, using the intransitive imperative form, I say, BELAY (stop/quit) focusing on your publishing fears!  And, using the transitive form, I will add, BELAY!  MAKE FAST (secure) your authorship plans with the goal of self-publishing!

At this very moment I have three clients—yes THREE—who are approaching the moment of being a published author through the avenue of self-publishing.  One client (and I) have just completed her manuscript and submitted it to her TEAM of professionals for the finishing stages of this marvelous process.  It is quite comforting to know that you (the author) have your own crew of talented and creative assistants who will help you navigate this brief voyage and make sure you and your book reach the shore with ease.

Over the last ten years or so I have queried, spoken with and worked with several self-publishing representatives in this growing industry which most folks are now calling the Print-on-Demand Publishing industry.  They all have a vision toward the future that utilizes current printing technology at its peak performance while incorporating the professional skills and abilities of real people.  I cannot explain how the technology works so I’ll let you research that for yourself.  Wikipedia is always a good place to start.  However, I can offer my opinion on why this industry is thriving.

First: As our world population grows—so grows the number of creatively inspired writers in all genres.  This self-publishing industry is FILLING A NEED—offering the opportunity of publication to everyone.

Second: In the past, authors were forced to march-to-the-drum of the big publishing houses—and their editors.  If a creatively addressed topic was sent to such a publisher and they actually considered printing it, their editorial process could (and often did) strip the heart right out of the original manuscript.  However, the author had signed the editing agreement and learned to promote the book “as published.”  Of course, other exciting manuscripts were “rejected” and never saw the light of day.

Third: Today, what was once called (disparagingly) “vanity press publishing,” is now Print-on-Demand Self-Publishing and a highly recognized and established business.  The entrepreneurs of a generation ago picked up their dreams and developed what many are calling “a truly legitimate power to be reckoned with;” “an explosive and exciting arm of publishing” that will impact the publishing industry in positive ways for generations to come.

MORE on this next-time…

Thanks for reading, writing and encouraging every fellow author you meet.

Royalene ABOUT ROYALENE DOYLE: Royalene Doyle is a Ghostwriter with Outskirts Press, bringing more than 35 years of writing experience to authors who need “just a little assistance” with completing their writing projects. She has worked with both experienced and fledgling writers helping complete projects in multiple genres. When a writer brings the passion they have for their work and combines it with Royalene’s passion to see the finished project in print, books are published and the writer’s legacy is passed forward.

Weekly Self-Published Book Review: Now You See It, Now You Don’t

Book reviews are a great way for self-publishing authors to gain exposure. After all, how can someone buy your book if he or she doesn’t know it exists? Paired with other elements of your book promotion strategy, requesting reviews is a great way to get people talking about what you’ve written.

When we read good reviews, we definitely like to share them. It gives the author a few (permanent) moments of fame and allows us to let the community know about a great book. Here’s this week’s book review by Midwest Book Review:

 now you see it, now you don't

Now You See It, Now You Don’t

John Daly

Publisher: Outskirts Press

ISBN: 9781432777319

When murder is on your trail, you start to wonder why the world seems out to get you. “Now You See It, Now You Don’t” delves into the chronicles of two buddy cops Mason and Striker, who have a storied past. But as they try to work their way through a web of cruelty and unsavory nature in their world, their friendship and duty will be tested. “Now You See It, Now You Don’t” is a fine pick for anyone who enjoys mysteries and the buddy cop dynamic.

Friday Conversations With A Self-Publishing Writer 6/06/14

TRIGGER WORDS-3

HOPE

This little mini-series about trigger words will pause with this third word: hope.  On the surface, many writers might overlook this four letter word, considering the concept it embodies to be passive—an ingredient that leaves little (or no) flavor in an excellent piece of writing.  However, I ask you to take another look at the word; open your writer’s imagination and consider the following points.

For the writer who wants to dig deep into their characters and the situations they are being placed into, the depth of definition behind this word, HOPE, can take you millions of miles.  As found in our dictionaries, this noun can also be used as a verb.  I’m not suggesting that the word (hope) itself be overused; however, its multi-level meanings have the potential to build deeply impactful characters, scenes and scenarios.

Hope embodies all of the emotional spectrums; it can become the antonym to any negative emotion.

When something your character has dreamed about for their entire lives seems totally out of the realm of possibility—the feeling of hope can reside within allowing the author to dig a very deep hole of despair until just the right moment.  Then—success!

If a character is ill, or physically challenged, there resides within the human spirit a hope DNA (if you can imagine that), that many in the medical profession today have come to accept and actually rely on as part of treatment plans.  Raising expectations increases physical ability—as witnessed during extreme conditions when one character is trapped under a huge boulder and “the hero” is able to move it.  Knowing this is actually possible “in real life” gives authors lots of examples to draw from.

Are you developing one of your characters with a total lack of trust—in anything?  Again, that hope DNA can be a big factor is creating a surprise ending that will not only shock the reader, but that will also be very satisfying.

You’ve heard the idiom: We’re hoping-against-hope for a change in this situation.  THAT is where your readers live.  If you’ve done your job well, and created real people, then your readers will love and hate them—and “hope-against-hope” for the best outcome by the time they reach the last page of your book.

And—just in case you think I’m speaking only to fiction authors—I am not.  Non-fiction writers who tell the true stories of life must consider these aspects of hope so that the real people they’re writing about can touch the lives of every reader.  HOPE allows us all to look forward—with reasonable expectations and confidence—to a good (even better) outcome than what we’ve faced within any particular circumstance.

In my ghostwriting and editing efforts I can emphatically state that EVERY project I’ve helped develop carries a strong thread of hope.  My work with the self-publishing industry also demonstrates that hope is the backbone of the majority of books being published today.  From my perspective hope is the connecting rope that ties writer and reader together.  So it is that I hope more writers will look forward—move forward—and get their works published TODAY!

Royalene ABOUT ROYALENE DOYLE: Royalene Doyle is a Ghostwriter with Outskirts Press, bringing more than 35 years of writing experience to authors who need “just a little assistance” with completing their writing projects. She has worked with both experienced and fledgling writers helping complete projects in multiple genres. When a writer brings the passion they have for their work and combines it with Royalene’s passion to see the finished project in print, books are published and the writer’s legacy is passed forward.

Weekly Self-Published Book Review: Keep Dancing

Book reviews are a great way for self-publishing authors to gain exposure. After all, how can someone buy your book if he or she doesn’t know it exists? Paired with other elements of your book promotion strategy, requesting reviews is a great way to get people talking about what you’ve written.

When we read good reviews, we definitely like to share them. It gives the author a few (permanent) moments of fame and allows us to let the community know about a great book. Here’s this week’s book review by Midwest Book Review:

 keep dancing

Keep Dancing

Rosie Giesie

Publisher: Outskirts Press

ISBN: 9781432771799

Life’s too short to not enjoy it. “Keep Dancing: Life may not be the party we hoped for, but while we are here, we might as well dance” is an inspirational guide from Rosie Giesie as she shares her experiences of dealing with grief and daring to live life to its fullest. With plenty of thought and humor spread among it all, “Keep Dancing” is filled with practical wisdom and inspiration for seniors who may be coping with the loss of somewhere dear.

 

3 Ways to Maximize Your Book Sales Potential on Amazon

Amazon is the single largest book retailer. By taking advantage of all of the tools and services Amazon has to offer, self-publishing authors can enjoy higher sales, increased revenue, and more satisfied readers. Here are three easy ways you can maximize your book sales potential on Amazon.

1) Adding an Amazon Kindle edition

Kindles are a popular e-reader. Offering an Amazon Kindle edition of your book increases your potential buyer market and offers readers an easy, quick way to purchase your book. Be sure to market your Kindle edition as well as your print edition.

2) Adding the Amazon Search Inside the Book feature

This is the online equivalent to readers picking your book up off the shelf and flipping through the pages. The “Look Inside” option provides an icon over your book’s cover image and allows readers to browse through portions of your interior content. Amazon states that books utilizing this option see considerably higher sales over those that do not.

3) Maximizing your book description for search engine optimization

You need to make sure your book description is well-written for two reasons: one, readers don’t want to buy a book with a boring or unprofessional description. Two, readers won’t be able to find your book if you don’t use strong keywords in your description. In the world of the internet, keywords are essential. They help readers find books on the topics they are searching for. When writing your book’s description, spend time considering the appropriate keywords and be sure to proofread the final copy.

I’d love to know, what is your favorite Amazon feature?

ABOUT KELLY SCHUKNECHT: Kelly Schuknecht is the Vice President of Outskirts Press. In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.