The term self-publishing is currently some pretty hot semantical real estate, with many fighting to earn its definition. And also with a polemic of sorts created between it and traditional publishing. This blog will has even been known to explore content outlining the advantages of self-publishing over the traditional model.
But perhaps the truly visionary author is the one who can find value in simply, publishing. Across all platforms and through a combination of all the resources available. Check out From Underground to Random House.