publishing – Page 4 – Self Publishing Advisor

Choosing a Publisher, Networking, Self-Publishing

Affiliate Opportunites in Self-publishing

With the inevitable explosion of print-on-demand, there are more authors than ever before dipping their feet into the self-publishing game. In fact, the term dipping feet may be an understatement considering the volume of new, developing, and somewhat esoteric information involved in self-publishing. Some authors come from the traditional arena and have a degree of knowledge and understanding corresponding with their experience. Other authors may have independently published books in the past, consider themselves savvy, and are now seeking the advantages that come from joining forces with a full-service print-on-demand self publisher.

The great majority, however, are new authors, anxious to learn, but not possessing much history or background in the industry. They often rely upon the information they read on the internet, hear from friends/associates, or receive from their publisher. In fact, the term self-publishing has expanded in scope to include publishing content in blogs, forums, online newsletters, even videos.

You may find yourself somewhere along that continuum or in the process of researching publishing options for your own material. Have you considered that your expertise can benefit other writers while at the same time earning you additional income? The process is called Affiliate Marketing and a great opportunity offered through various self-publishing leaders.

Affiliates can often earn up to 10% or more for each author they refer. Here are the nuts and bolts:

It’s perhaps the easiest and fastest way to share your knowledge as an industry thought leader while at the same time earning extra income in the home based internet business, and you do not have to develop your own service. Instead, generate revenue by simply referring authors to recognized, professional custom self-publishing services through the credibility your experience provides. What’s more, you get to see the investment that comes from seeing authors reach their publishing goals.

Have fun and keep writing

Choosing a Publisher, Self-Publishing

The Book Doctor on Poetry and Publishing

Q: How would I go about publishing an original one-hundred-page poetry book? Generally how much would the profit be from such a book?

A: You have quite a few options and potential paths when it comes to publishing. Before you decide to self-publish or try to sell a book to a publisher, first you must know your goals and assess your abilities. My fifty-minute seminar on CD called “I Finished My Book; What Should I Do Next?” covers the decision-making process, so you’ll know which way to go, whether you want to self-publish or attempt to find a publisher, and if you self-publish, whether you want to use a traditional printer, print-on-demand (POD), or a company that helps in the publishing process. I crammed the seminar with information and included many pages of supplemental printed material, so you can understand why I can’t answer your question in detail in only a few paragraphs.

Here’s a little information to help, though.

If you already know you want to self-publish, your next step depends on whether you want to handle all the pre-printing details, such as editing, internal and cover design, ISBN numbers, and finding a printer, or whether you prefer to rely on a company that handles those details for you—for a price. Read a good book on self-publishing and learn all aspects of it before you make your decision. Also carefully scrutinize the company you choose as a printer or publisher—know there is a difference—and carefully ensure that the services the company provides are the services you need.

You also asked how much profit to expect. Let me first ask a question: When did you last buy a poetry book? If you are like most Americans, you have not bought a single poetry book in the last ten years. Although millions of people write poetry, not many write it well, and even fewer buy poetry books. Poetry books rarely make any profit at all.

Although few Americans make much if any money from poetry, it is the highest form of literary art. Once writers master poetry, they can apply those skills to their fiction and nonfiction and increase their chances of making money with their prose.

My news should not discourage you, however. If you put a great deal of time and effort into marketing, you might make some money after all. At least one poet I know used POD for his books and travels the country giving readings. He writes excellent poetry and performs it well, and he has sold close to a thousand copies of his book. He chose POD, which gives him less profit per book than if he had chosen a traditional printer, but he did not have to invest a huge amount of money up front or store thousands of books, so the tradeoff suits his needs.

As you can see, the answer to both questions—how to go about getting a poetry book published and how much you might profit—are the same: It depends on what you are willing and able to do, and none of the paths are simple. Educate yourself first and then decide what works best for you.

Bobbie Christmas, book editor, author of Write In Style (Union Square Publishing), and owner of Zebra Communications, will answer your questions, too. Send them to Bobbie@zebraeditor.com. Read more “Ask the Book Doctor” questions and answers at http://www.zebraeditor.com.

Self-Publishing

Show & Tell: Book Doctor on Backstory

The Book Doctor offers writing advice for the self-publishing author:

Q: What is back story?

A: Backstory (or back story) refers to the background of characters, the biographical information that made them what they became. It explains why they do the things they do or want the things they want. It gives readers an understanding of the motivations and goals of a character. In essence, it tells a story that happened before the one they are reading; hence, backstory.

Backstory can be revealed through flashback, thoughts, narrative, or dialogue. Personally I prefer backstory to be revealed through dialogue, which inherently shows, rather than tells, as you’ll see in my examples.

Let’s say that at age forty, Mary is studying to become a medical researcher, and you want readers to know why. I’ll give a few examples of ways to fill in with backstory. Each of my examples could go on a little longer and give more detail, but backstory is best when it comes out in short bits that do not halt the flow or kill the pace of the story.

Backstory through Narrative:

Mary had an eight-year-old daughter who had died of lung cancer, although the doctors were baffled about how such a young girl could have contracted the disease.

Backstory through thoughts or flashback:

Mary lifted the wilted rose, brought it close to her face, and sniffed it. The powdery texture and sweet scent took her back to her daughter’s hospital bed, the dying roses on the bedside table, while the child struggled for breath. What went wrong? How could an eight-year-old die from lung cancer?

Backstory through Dialogue:

“I don’t talk about it much,” Mary told her school administrator, “but I had an eight-year-old daughter who died of lung cancer. We never knew what caused it, how she could get lung cancer at her age. I want to discover something that will keep others from going through what we went through.”

Uncategorized

Start Summer Right. Write Now toward Publishing

Finishing a book is not as daunting as it sounds. The key is to write something everyday. Then, use the Internet for accountability. Interesting right? Write everyday, and publish everyday—either on a bulletin board, a writing group, or on a personal “blog.”

There are a number of reasons to do this.

1) The public commitment will help motivate you. When you publicly declare that you will add content to your blog every day, or every week, you are more bound to complete your task.

2) If you choose the right forum, people may offer to help you. (Note, if you choose the wrong forum, and find people are being counter-productive, simply change venues).

3) By creating an Internet presence this early in the process, you can start to generate interest in your book when it comes out—either search engine interest, or human interest. Both are good when it comes time to promote and sell your book later on.

You may wish to search Google for some forums in which to participate. You’ll be writing and more and you may make some new friends and/or fans.

Then when you are ready to publish your book, consider all of those things we’ve discussed previously in finding the right self-publisher to meet your goals.

Have fun and keep writing.

Choosing a Publisher

A Few Tips for the Self-Publishing Author

From literary fiction and poetry genres to self-help and how-to, self-published books are finding their way into reader’s hands on a consistently increasing rate. Of course it follows that custom self-publishing companies are growing in number and service options to meet that demand. Here are a few points to consider when determining the best direction for your book:

1. Keep all of your rights and more of the profits

The intellectual property and copyright of your book is very valuable. You should always retain all your rights. When considering a publisher, be sure that you retain all rights to your work and that their contract does not tie you down for ANY amount of time and does not penalize you for leaving early (many do). It’s your book and your future.

2. Set your own pricing

Would you rather control your retail price or leave that in the hands of the publisher? How about the best of both worlds? The publisher should recommend a price based upon market knowledge, but leave the final decision up to you. Look for a publisher that provides this flexibility. A few publishers even provide online calculator to help you estimate and even set your own book pricing.

3. Full-service distribution and flexible print runs

Ingram and Baker & Taylor are the two largest book wholesalers in the United States. Many publishers only submit your book to one or the other. Few publishers distribute through both. Look for one that does. Ideally, your book could sell 50 copies, or 50,000 copies. In either case, you should never have to pay additional out-of-pocket printing costs or manage fulfillment. But do also look for a publisher that allows you to purchase copies at low base prices in small quantities so you can manage an inventory of books on your own for things like book signings and events.

Once you have found the self-publisher that fits your direction and goals let the fun begin!

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