Tag: Outskirts Press

Marketing Your Self-Published Book

3 Reasons Why Friday is the Best Day to Promote Your Book

Ok, maybe that was a bit of an overstatement…

However, there are some ways that Fridays can work to your advantage.

  • Friday is payday for many people. Payday means more money. More money means more buying power. With that new buying power, people will most likely be more inclined to purchase things they wouldn’t have before – one of those things could be a copy of your book.
  • Friday is at a crossroads that represents a red light for the workweek and a green light for the weekend. We’re ready to relax. What better way to relax than soaking up some sun on the beach or by the pool while reading a new book? Doesn’t your book deserve to reach this audience?
  • Friday is today! Have you ever heard the old saying “there is no time like the present”? Though it may be cliche’, it’s rather apropos when it comes to book marketing. If you haven’t started yet, make haste.
How will you be using your Friday?
Elise Connors ABOUT ELISE CONNORS:
Elise Connors works as the Manager of Author Support of Outskirts Press.  She also contributes to the Outskirts Press blog at blog.outskirtspress.com. Elise and a group of talented book marketing experts assist not only published Outskirts Press authors, but also all authors and professionals who are interested in getting the best possible exposure for their book.
Self-Publishing Book Review of the Week

Self-Publishing Book Review of the Week: Ice Queen by: Richard S. Lucas

Book reviews are a great way for self-publishing authors to gain exposure. After all, how can someone buy your book if they don’t know about it? Paired with other elements of your book promotion strategy, requesting reviews is a great way to get people talking about what you’ve written.

When we read good reviews, we definitely like to share them. It gives the author a few (permanent) moments of fame and allows us let the community know about a great book. Here’s this week’s book review:

Ice Queen book cover

Ice Queen

Richard S. Lucas

Publisher: Outskirts Press, Inc.

ISBN: 9781432773045

Reviewed by: Leslie Granier for Reader Views

“Ice Queen is a fictional story about archaeologists Helen and Philip Franklin. They have a great reputation, not only as hardworking and honest people, but as scientists who can prove whether specific myths and legends were based on facts or were simply made up by people for personal gain. The Franklins are hired by Thomas Coswell to find out about a woman sketched by Coswell’s grandfather shortly before he was killed on an archaeological trip. As Helen and Philip research the Ice Queen to uncover information regarding who or what she is, where she came from, and when she existed, they find themselves in danger when one of Coswell’s business competitors strives to learn what they are trying to discover in the hopes of taking any recovered artifacts for himself.

There are many good qualities about this book. First, the main characters are very likable and the chemistry between them is apparent. Understanding who a character is makes it a lot easier for the reader to relate to him or her. Second, the subject matter is interesting and timely. The interest in learning about ancient civilizations and different legends has become quite popular over the last few years. A third asset is the amount of action and adventure. The author chose to take the reader on a journey with Helen and Philip through Samoa, Peru, and other remote locations instead of concentrating too much on researching information on a computer.

I particularly enjoyed the glimpses into the ancient times. By using this method, the author provided the reader with a feeling of seeing things as they happened all those years ago instead of just reading about what people surmised had occurred. This made me feel much more involved in the story.

Ice Queen is intended for an adult audience. Men and women will both be captivated by this book. An interest in archeology is definitely not a prerequisite for reading this story. A sense of adventure and an open mind are sufficient. This is a well-written book with a plot that has been creatively crafted. It is definitely worth investing the time to read it.”

Uncategorized

How Much Do Self-Published Authors Make Per Year?

You want to become a self-published author, but you also have bills to pay and a lifestyle to maintain. So you pull up Google (or your search engine of choice), and search for “average income for book authors” or “average income for self-published authors”. You skim the results but can’t find any solid statistics. There’s a good reason why. Ready for it? Authors aren’t paid a salary. They earn royalties based on the sales of their book. These royalties are paid to them on a set schedule – usually provided that they meet the agreed upon “minimum earning threshold”.

So, will I be able to pay my bills if I become a self-published author? That’s an excellent question. Unfortunately, there is no “one size fits all” answer to it. When you publish a book, you are essentially taking a “gamble” on yourself. Many authors keep their day jobs until they are able to earn enough to support themselves on their book sales alone. One dedicated Outskirts Press author made $100,000 in only 180 days (6 months). However, there are some authors who don’t earn anywhere near this amount in a year. Furthermore, there are some authors who may not sell even one book over the course of a year.

How do you know where you fall? Self-publishing is all about investing in yourself. Given that successfully publishing a book involves 20% writing and 80% marketing, you should naturally spend most of your time/money on promoting the book after you write it. If you need help, you may consider enlisting the services of a book marketing consultant.

The income of a self-publishing author is 100% in their own hands. No one can “predict” how much you will earn as that is only a result of two things:  the quality of your book and substantial effort in marketing it to the right audience.

What level of success have you seen as a self-published (or traditionally-published) author? Have you been able to maintain your lifestyle on royalties alone? We’d love to hear from you in the comments below…

Cheri Speaks

Top 6 Quick Tips for Creating a “Publish-able” Manuscript

While preparing your manuscript for publication, there are a few things to keep in mind to make your publisher’s/your own life a bit easier when book design time comes. Here are my top 6:

1. Run Spell check
2. Run Grammar check (keep in mind – neither of these checks can substitute for the expertise of a professional copyeditor)
3. Turn on Formatting marks to see odd areas where spacing may be off such as missing spaces causing a word to look misspelled, or too many spaces (2 instead of 1 or 3 instead of 1).
4. Only use Hard Returns at the end of a paragraph, NOT the end of each line like a typewriter.
5. Quick margin and page setting to book trim size, for example if your file is letter size then change settings to book sizes you’re interested in and view how the text shifts and moves. If you have a specific idea of text placement, this will identify any problem areas.
6. Do not use Spaces or Tabs to indicate an indented paragraph; change paragraph settings to first line hanging .25″.

Do you have any other tips you’d like to share?

Cheri Breeding ABOUT CHERI BREEDING:
Since 2005 Cheri Breeding has been working as the Director of Production for Outskirts Press. In that time, she has been an instrumental component of every aspect of the Production Department, performing the roles of an Author Representative, Book Designer, Customer Service Representative, Title Production Supervisor, Production Manager and, Director of Production. She brings all that experience and knowledge, along with an unparalleled customer-service focus, to help self-publishing authors reach high-quality book publication more efficiently, professionally, and affordably.
Wendy Speaks

Publishing a Book to Enhance Your Credibility

How can I get A client? How can I get MORE clients? What coach or consultant doesn’t want to know how to keep a steady stream of work flowing into their practice? After all – the more work you do, the more money you earn (in most cases, anyway). Why are we talking about this on a publishing blog, though? The reason is quite simple, actually. The best way to get new clients is to “show them the money”. In other words, you need to show them what you know. There are many ways to showcase your expertise – blogging, writing articles, etc. The most effective, though, is publishing a book.

Imagine the respect your clients will have for you once they find out you are a published author – or better yet, a bestselling author. This could significantly change your visibility and credibility amongst the clients you serve. Do you remember the last time you needed help with a particular issue? Wouldn’t you feel even more comfortable trusting the opinion of an “expert” if they have published a book on that very topic? After all, we don’t go to the podiatrist when we have a toothache. That’s not to discredit the podiatrist, but we are seeking someone who is an EXPERT to guide us through our issue. While a podiatrist is a doctor, they don’t have the same specialized experience as a dentist when it comes to toothaches.

Let your clients get to know you as an expert before they speak even one word to you. That way – they will be much more open to trusting you. Once they trust you, it’s easier for them to invest in your services with confidence.

Are you a coach or consultant who has seen a boost in business after publishing your own book?

ABOUT WENDY STETINA:
Wendy Stetina is a sales and marketing professional with over 30 years experience in the printing and publishing industry. Wendy works as the Director of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps and publishing consultants; and together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction, or a novelist seeking fame, fortune, and/or personal fulfillment, Wendy Stetina can put you on the right path.