More About Using an Imprint

A couple of weeks ago, we discussed the benefit of using your own self-publishing company under your own ISBN and what’s called an imprint.

Some self-publishing authors prefer to secure their own ISBNs for full control over how their books are identified, discovered, and sourced. Using an imprint means designating your Publisher Name as the publisher-of-record for your book. Many authors who produce textbooks must print under their own imprint and ISBN for those special service wholesalers to do business with them.

This imprint also lets your book stand alone in the sea of books available. For instance, if you are using a self-publishing company that publishes many science fiction books and an author opts to bypass copyediting and has a less than appealing cover, an author may not want to be associated with that book, though they want to utilize the services of the publisher. Publishing under your own self-publishing company is ideal is ideal in cases like this.

If you decide to publish under an imprint, we recommend that you thoroughly research the name of your company to make sure that there aren’t any duplicates on the market.

Many companies, such as Outskirts Press, can assist author with the hassles handling book orders and inventory, sales/accounting, etc. but allow the author use their own imprint (publisher name). This will give it more credibility in the marketplace and can become the name under which the author publishes further titles.

Since 2005 Cheri Breeding has been working as the Director of Production for Outskirts Press. In that time, she has been an instrumental component of every aspect of the Production Department, performing the roles of an Author Representative, Book Designer, Customer Service Representative, Title Production Supervisor, Production Manager and, Director of Production. She brings all that experience and knowledge, along with an unparalleled customer-service focus, to help self-publishing authors reach high-quality book publication more efficiently, professionally, and affordably.

Using Your Own Self Publishing Company

There are many ways to self publish a book. Some of these options have associated costs, others don’t. As an author it is important to research all available options and choose the one that works best for you. Sometimes this may mean publishing under your own self-publishing company. After all, this will allow you to not only publish your own book but also the books of others.

There are many things to consider when “going it alone”. You have to consider whether you have the skillset to publish a book on your own, whether you will enlist the services of independent contractors, or if you will hire another self publishing company and publish the book under them using your name. Each of these have different costs (time/financial) associated with them, but they each come with their own benefits/rewards.

For example, at Outskirts Press, we allow authors to publish books under their own company name (aka an “imprint”) for a nominal fee. This allows you to enjoy all the flexibility that comes with publishing your book and books of other authors with all of the documentation pointing to your own company. We do all of the work, and you get all of the credit. Contact one of our Publishing Consultants if you’d like to learn more.

Wendy Stetina is a sales and marketing professional with over 30 years experience in the printing and publishing industry. Wendy works as the Director of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps and publishing consultants; and together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction, or a novelist seeking fame, fortune, and/or personal fulfillment, Wendy Stetina can put you on the right path.