Should authors thank reviewers for reviewing their book?

What do you do when you receive a good review for your book?  Do you thank the reviewer?

Authors often ask me if this is something they should do.  Most reviewers don’t write reviews for anything in return, so they wouldn’t be surprised by not receiving anything in return.  However, if you really appreciated their review and want to take them by surprise, thank them.

I recently reviewed Blue Boy by Rakesh Satyal.  Just like the other 40 or so books I have reviewed on Amazon, I didn’t expect any thank you or acknowledgement from the author.  But to my surprise, a few days later, I received this message on my Facebook account:

Was I surprised?  Absolutely!  The personal thank you from the author made me feel a connection with him.  I’m glad I read the book and I’m glad I wrote a review.  If Satyal publishes another book someday, you can be sure I will read and review it!  That is the power of connecting with your readers.

DISCUSSION: Do you typically thank readers for reviewing your book?  If so, how do you do it?

ABOUT KELLY SCHUKNECHT:
Kelly Schuknecht works as the Director of Author Support for Outskirts Press.  In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.