Marketing Your Self-Published Book

Does Offering An Online Preview of Your Book Devalue It?

Earlier today, I was reading through old emails, and I found one sentence from an author that intrigued me. She said, “Sharing too much minimizes the impact of my book.” This ignited many thoughts, but mainly I thought about content marketing and how effective it can be (and has been for many people). I also began to wonder why authors feel the need to hold out on “free” content to get book sales. The author’s book is available online only, and she was expressing concerns about her book’s availability on Amazon’s Search Inside the Book. I was trying to show her the value of that extra visibility, and she was fighting me tooth and nail on it.

Here a few key reasons why every author should consider making their book available for online preview:

  1. Your reader may not know you. Unless your book has been recommended to them, what reason do readers have to trust you? This is especially true if you are a new self-published author.
  2. The reader may know you but may not be too sure about the content of your book. In your eyes, your book is gold. You know you’ve created the perfect book that everyone should want to read. The question is, will everyone feel the same way? Or worse yet, how will they know what to think of your book if they can’t at least take a peek.
  3. The “real” bookstore experience is lost online. People can’t skim the pages of a book to see if they may enjoy its content – unless you have a preview for your book. Giving readers the option to glance over your book’s content first helps them get a feel for your work and can work to ease the pain of opening the pocketbook.

So, with all of these benefits, why was she so opposed to Search Inside? She was afraid that people wouldn’t buy her book because the preview would reveal too much. She felt her written word was as good as gold, and as such, people should pay a fair price for access. It’s good that she takes pride in her work, but this line of thinking can turn buyers away – especially in the case of nonfiction books.

Think of it this way – would you buy an item from a store that doesn’t have a return policy if their price was comparable to a store that does have a return policy? Possibly – but more often that not, most people will put more trust in the store that does offer a return policy. Consider offering a return policy for your book so that you can instill a little bit of faith. I assure you that unless you share the entire book online, people will still buy your book after reading the preview if they’re interested. Remember – you can’t go wrong with content marketing.

What are your thoughts on sharing your book with readers before they commit to buying it?

Elise Connors ABOUT ELISE L. CONNORS:
Elise works as the Manager of Author Support of Outskirts Press.  She also contributes to the Outskirts Press blog at blog.outskirtspress.com. Elise and a group of talented book marketing experts assist not only published Outskirts Press authors, but also all authors and professionals who are interested in getting the best possible exposure for their book.
Self-Publishing Book Review of the Week

Self-Publishing Book Review of the Week: Irises to Ashes by Charlie Hudson

Book reviews are a great way for self-publishing authors to gain exposure. After all, how can someone buy your book if they don’t know it exists? Paired with other elements of your book promotion strategy, requesting reviews is a great way to get people talking about what you’ve written.

When we read good reviews, we definitely like to share them. It gives the author a few (permanent) moments of fame and allows us to let the community know about a great book. Here’s this week’s book review by Kaye Trout at Midwest Book Review:

Irises to Ashes

Charlie Hudson

Publisher: Outskirts Press

ISBN: 9781432773892

Genre: Fiction – Family/Adventure/Dreams

Reviewed by: K. Trout for Amazon

Rating: Very Good

According  to the back cover, Irises to Ashes is

“A BOOK FOR ANYONE WHO HAS EVER STRUGGLED TO PURSUE A DREAM.” The cover also declares that “Charlie Hudson, military veteran and author, brings a different type of book in Irises to Ashes. Her comfortable writing style and touches of humor are still present in a story that explores self-discovery and the price we sometimes pay for choices that we make. See all of Charlie’s books at www.charliehunson.net.”

“Young Maggie Stewart loves the beaches of the Outer Banks, but that doesn’t take away from her desire to travel beyond the ocean’s edge. She knows that her family expects her to marry and settle down. It is an unexpected encounter with Amelia Hatcher, the village recluse, that leads to surprising opportunities that can open a path for Maggie to find a new future. Thus begins the intertwined stories of Maggie and Amelia: a fifteen year relationship between a young woman seeking to find her own way and an older woman seeking redemption for a past she has kept shrouded in secret.”

Irises to Ashes is divided into three parts: Part One – Maggie’s Beginning – Summer 1976 – Summer 1978, Part Two – Maggie’s Time – Fall 1978 – Spring 1992, and Part Three – Amelia’s Secrets – April 1992. This is not only a novel about young Maggie Stewart’s self-discovery but also about the de-mystification of Amelia Hatcher. Throughout Hudson’s novel, the page-turning tension flows from one page to the next, starting with: will she give up her virginity to Billy Ray?; how can she get to know the recluse Amelia?; how will they keep their relationship a secret; how will she work around obstinate parents; how will she get to Paris; will she succeed?; how will she deal with negative family jealousy; will she have to choose between family expectations and a successful career; and why is there no meaningful relationships? Then, you find out the secrets that led Amelia to choose the life of a recluse.

Irises To Ashes has a great beginning to pull you in, tension to keep you turning, and a satisfying conclusion to fit the title. Hudson excels at descriptive writing and character development, which bring this story to life. Can you relate to  Maggie? Might you distort the truth to get what you want? And, in some ways, Irises to Ashes is a light mystery. Will she break from family? Will she succeed? What are Amelia’s dark secrets? Other books by Charlie Hudson include: Your Room at the End, Parallel Worlds, Islands in the Sand, Orchids in the Snow, Shades of Murder,  and Parents’ Guide to Business Travel. And yes, I can highly recommend this novel.

Cheri Speaks, Editing Your Self-Published Book

Should You Hire An Editor?

In traditional publishing, there is a process to ensure that manuscripts are flawless, or at least near flawless; we all know that mistakes occasionally make it in to print. After submitting your manuscript to a publisher, it is reviewed by an editor and returned to you, the author, for review. After you have reviewed the manuscript and addressed any issues, the editor reviews the manuscript again, but it doesn’t end there. The manuscript is then proofread, either by the author or a professional proofreader. If everyone does their job correctly, you should publish a flawless book.

In self-publishing, however, it is up to you to edit your work. You can use spelling and grammar tools, but these programs are not flawless. They are not capable of recognizing typos or misused words, and believe it or not, sometimes the grammar suggestions are incorrect. The biggest problem with these tools is inconsistencies. Word processing programs are not designed to recognize style inconsistencies or factual inconsistencies. Only human eyes are capable of identifying these issues.

So how do you make sure your manuscript is flawless? One possibility is hiring a professional editor. This individual will be able to edit your manuscript with a fresh set of unbiased eyes. In addition to correcting spelling, grammar, and style errors, an editor can point out areas in the manuscript that are unclear or contradictory. Best of all, an editor will make your manuscript more professional. One of the biggest misconceptions about self-publishing is that the books are poorly written and filled with errors. The easiest way to dispel that myth is to treat your manuscript as a professional book and take charge of the editing process.

To find an editor, check out websites such as craiglist.com, elance.com, guru.com, and outskirtspress.com. You can also search Google for editors near you, and ask other writers for recommendations.

Cheri Breeding

ABOUT CHERI BREEDING:
Since 2005 Cheri Breeding has been working as the Director of Production for Outskirts Press. In that time, she has been an instrumental component of every aspect of the Production Department, performing the roles of an Author Representative, Book Designer, Customer Service Representative, Title Production Supervisor, Production Manager and, Director of Production. She brings all that experience and knowledge, along with an unparalleled customer-service focus, to help self-publishing authors reach high-quality book publication more efficiently, professionally, and affordably.
Book Reviews

Getting book reviews for a self-published book

If your self-published book is available for sale at Amazon.com, Barnes & Noble (BN.com), and other sites, you want to be sure your online listings have book reviews. You can always be sure your book has at least 1 review by asking someone you know to review for your book. Who knows? They may even do it!

Once you have one review, your job is to solicit others. Obviously, if you’ve given some of your books away to friends or families, you should ask them to write a review in exchange for the book. As you continue to give them away, suggest to your customers that it would be helpful to you if they took the time to write an honest online review. People like to help people, but usually only do so if you ask.

BONUS: Once you have reviews, you can use them in quotes for further promotion. For example:

“Best Book Ever!” — Amazon.com review.

Your book detail page on Amazon and Barnes & Noble have links for writing reviews of your book. If you haven’t done that yet, do it right away.

Remember, in order to write a review for a book on Amazon, each reviewer must have an Amazon account with which they have purchased something. This is how Amazon verifies the identity of the reviewer. They don’t need to buy your book, per se, they just need to buy something, anything, from Amazon. But it is nice if they DO buy your book, so suggest that to your friends first.

Contacting Amazon reviewers is also a great place to start, and here’s where you can find them: http://www.amazon.com/review/top-reviewers

 

Book Marketing

Setting up book signings for self publishing authors

How would you like to sell more copies of your book? Would you like to read excerpts from your book to a captivated audience?

Book signings at local bookstores are one of the cornerstone of an author’s post-publication foundation. But how do you set them up?

Organizing book signings, readings, and public appearances is one of the most important parts of a successful marketing campaign.

A book signing or reading is a bookstore event that features you and your latest book. This is your opportunity to meet potential buyers face to face. Plus it adds a personal touch to your promotion efforts.

Many customers may feel more motivated to purchase a copy of your book if they hear it explained or read from your point of view. And the opportunity to get a copy signed by the author doesn’t hurt, either!

Independent book stores and larger chain retailers both organize book signings. Your chances for finalizing an appearance are greater with the local independent stores. They have to compete with larger chains and are therefore more willing to support local (and self-published) authors.

In order to pinpoint potential book stores, check your local newspapers or see if book retailers in your area offer a “calendar of events” or post upcoming events on a public bulletin board.

By asking around for the owner of the store or the communications manager you can typically find the appropriate person with whom to propose your book signing. In many cases, both the large and small retailers will have their events planned weeks or even months in advance. Plan early.

When you have a list of people and/or stores you plan on contacting, prepare your pitch. Have a small script that outlines what your book is about and why people would be interested in meeting you or reading the book. The store manager or PR person will most likely ask. After all, they are not there just to help you. They are there to make money selling books. Tell them why your book will make their store money.

If your subject matter is timely, all the better! Remember, this is the point during which the store manager or book buyer will be screening your presentation skills, either over the phone or in person. If they are not captivated by your presentation, they will have very little faith in your ability to captivate a crowd. Be extroverted and dynamic.

It also helps to be concise. Understand that these are busy people. You want to sell them on your event fast. Have your press release and/or sell sheet ready. It’s helpful in case they ask for a copy or if they ask about specific information about the book. They may want to know the retail price, the discount, and the ISBN number immediately so they can order a review copy themselves prior to deciding.

Provide them with your web site address. They might be impressed enough by your initial marketing initiatives to go forward with the book signing.

Offer to help them with promotion, especially if you’re targeting smaller book stores. They will be more interested in offering to host an event if they know you will be absorbing some of the burden of marketing it. Tell them all your friends and family will be attending the event (and then make sure to invite your friends and family!), and if it’s within the scope of your marketing budget, offer to advertise in the local paper at your expense. Remember, the easier you make it for the book store owner or manager, the more likely they will say yes.

Follow-up with prospective book stores who have not confirmed dates. Selling yourself and your book is a number’s game, and as any salesperson will tell you, the amount of contact is directly proportionate to the amount of sales. So be persistent without being annoying. If you experience three or four unsuccessful attempts with a particular store or person, move on to another prospect.

And don’t forget your signing pen…

Good luck and have fun!