Avoid these 5 mistakes when choosing your publisher

1) DO NOT CHOOSE SPEED OVER QUALITY
Avoid publishers that claim to publish in 24 hours. After the time it took to write your book, do you want it published right, or overnight? Avoid overnight publishers no matter what they charge because the only one looking at your book will be a computer. It should take between 6-15 weeks.

2) DO NOT BE FOOLED BY HIGH ROYALTY CLAIMS
A royalty is simply a percentage of another number. The actual dollars and cents you earn depends upon that second number. The truest royalty is a royalty based upon the retail price of your book. Many publishers use “net royalty” which is a royalty based upon their profit. To be sure, always confirm your profit in dollars and cents.

3) DO NOT SIGN YOUR RIGHTS AWAY
The main advantage to self-publishing alternatively with a on-demand publisher is that you keep all the rights to your work. The rights are valuable. Read the contract. Your rights should clearly stay with you.

4) DO NOT BE CONFUSED BY BULK DISCOUNTS
If a publisher normally offers discounts to an author who buys their own book in bulk, that tells you two things. 1) It tells you they are more concerned with selling to you than to other readers. 2) It tells you they are charging you too much for lower quantities. Do you really want to be forced to buy 100 books at a time just to get a fair price? “Bulk” discounts simply trick the author into buying more books than they need, which defeats the whole advantage of on-demand printing.

5) DO NOT BE TRICKED BY AUTHOR DISCOUNTS
As an author, your per-book price should be based upon the production cost of the book, not the retail price. No wonder publishers inflate their retail pricing. You should always receive a below-wholesale price, regardless of how many you buy. You will never make money if you have to buy your own book at wholesale from the publisher.


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Guest Post – Ask the Book Doctor: Self-publishing

Q: When you spoke at a conference recently, I heard you refer to self-publishing. Isn’t “independent publishing” the correct term now?

A: Yes and no. An independent publisher is a small publisher that may or may not publish the works of the owner, but it always publishes the works of other authors, as well. When you publish only your own books, you are self-publishing. I know the distinction is vague; in either case you have to set up a company and be a publisher, but an independent publishing house accepts the works of others, as well as the works of the owner.

Also, when you use a firm that helps you publish, so that you don’t have to set up your own company, you are a self-published author, as opposed to a traditionally published author.

In the end, we are simply talking semantics. If you spend any money at all toward the printing of your book, you are self-published. Being self-published used to carry a stigma, and perhaps that’s why some people don’t want to use the term, but the market has changed over the years, and people’s attitudes have changed with it. At a time when selling a book to a traditional publisher is almost impossible, yet printing your own book has become easier than ever, self-publishing has taken on a whole new character and lost much of its prior poor image. Nowadays the only stigma comes from a poorly written or unedited self-published book. If the book looks good, reads well, is thoroughly edited, and sells well, who cares who paid for the printing?


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Bobbie Christmas is a book doctor, author of Write In Style (Union Square Publishing), and owner of Zebra Communications, and she will answer your questions, too. Send them to Bobbie@zebraeditor.com. Read more “Ask the Book Doctor” questions and answers at http://www.zebraeditor.com.

Christopher Meeks talks self-publishing and the AWP

The annual AWP conference is here in Denver this week, with a number of heavy hitters at the event including Sapphire, and a keynote address by Pulitzer winning author, Michael Chabon.

This event recalls an insightful blog published several months ago by this year’s AWP panel moderator and author, Christopher Meeks – a nice contribution to the dialogue surrounding self-publishing and the publishing industry. While I don’t necessarily encourage practicality, Meeks’ thoughts are certainly worth a few minutes of your day.


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Ask the Book Doctor: Punctuation

Q: What is the correct punctuation for the following?

“You makin’ fun of my name, or you be callin’ me a buzzard?” Linus asked.
Kendra’s infuriating “Whatever” was followed by “If the buzzard-shoe
fits, lace it up.”

A: The punctuation is fine as is, as long as the sentence beginning “Kendra’s” starts a new paragraph, which didn’t seem to be the case in the e-mail, but that’s a format issue and not a punctuation issue.

Also not a punctuation issue is my concern about the use of dialect (makin’, callin’) which is not recommended, for quite a few reasons. Rarely can an author maintain the dialect throughout, and when one does, dialectical dialogue grows tedious for readers. Dialect is not only difficult to write but also difficult to read, and many publishers shun it. Instead of dropping letters to show dialect, rely on word choice to show the speaking style of characters, as was skillfully done in the last piece of dialogue, “If the buzzard-shoe fits, lace it up.”



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Bobbie Christmas, book doctor, author of Write In Style (Union Square Publishing), and owner of Zebra Communications, will answer your questions, too. Send them to Bobbie@zebraeditor.com. Read more “Ask the Book Doctor” questions and answers at http://www.zebraeditor.com.

5 Tips for Finding Errors in Your Writing

1 – Utilize an editor

The most common mistakes are minor, such as misspellings or incorrect use of punctuation. Other common errors are incorrect word use (their, they’re, there). A professional copyeditor is adept at noticing and correcting these kinds of mistakes. Do not make the mistake of relying solely upon a computerized spell-checker, which cannot tell the difference between “worse” and “worst” since they are both properly spelled words. Use an editor – a human one. Good self-publishing options will provide copyediting and other more advanced services. Be sure to ask your rep.

2 – Get a second (and third) set of eyes

Even if you do not wish to pay a professional, anyone who reviews your writing will find mistakes you invariably miss. Since you are overly familiar with your own work you are much more likely to miss obvious mistakes because your mind already knows what it is supposed to say, rather than what it actually says. When someone else reads your work, they have no preconceived notions about your writing. In addition to finding mistakes, other people may offer helpful suggestions to make your business writing stronger.

3 – Come back to it later

Do you wait long enough after writing something to begin editing it? Many writers edit their work as they write it. Not only does this slow down the creative process, it increases the chance that your mind will ignore blatant errors in deference to your intentions. Once your brain thinks a paragraph is free from errors, it tends to overlook any new errors that are introduced during the rewriting process. Put your writing away for several hours, days, or weeks and revisit it later. After some time away from your work, you will be more likely to read the words as they appear on the page, not as you envisioned them in your mind. The mind is error-free, the page is not.

4 – Read your material backwards

You are only familiar with your writing in one direction – forward. Reading your material backwards makes it seem entirely different and fools your mind into ignoring the intention and only concentrating on the reality. Furthermore, your critical view of the writing at its most technical level will not be corrupted by the flowing exposition you have massaged into sparkling prose. When you read your manuscript backwards, it becomes a collection of words. Without contextual meaning, the brain has nothing to focus upon other than the words themselves. Mistakes literally jump off the page.

5 – Read your material out loud

When you read words aloud, your brain must slow down and concentrate on the material. How fast can you read the following sentence? The quick brown fox jumped over the lazy dogs. Now how fast can you read it out loud? It takes at least twice as long, and those precious milliseconds sometimes make all the difference between a typo that is missed, and one that is caught and corrected.

As a popular Internet posting informed us in 2003, it deosn’t mttaer in waht oredr the ltteers in a wrod are, the olny iprmoetnt tihng is taht the frist and lsat ltteer be in the rghit pclae. The rset can be a toatl mses and you can sitll raed it wtihuot any porbelm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe. But try raednig tihs out luod and see how far you get. An extra bonus for reading your material out loud is that you may discover stumbling blocks like awkward sentence structure and choppy dialogue.



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