Category: Cheri Speaks

Book Marketing, Cheri Speaks

How to Choose A Genre for Your Book

Once you decide to publish your book, you must choose a genre. This sounds like an easy decision, but it can be one of the most confusing for new authors. Below are six tips to help you choose a genre that will make your book successful.

Wait Until the Manuscript is Finished

Many authors want to decide the genre of their book when they begin working on their manuscript. However, our books  often take on lives of their own and turn out different from what we expected. For instance, you may  start out writing an adult novel but later realize that it would be a great read for young adults. Don’t try to label your book to soon. Trust the creative process.

For Once, General is Better

You may think that a specific genre will help you market your book, but this is one case where general is better. If you choose a genre that is too specific, you may discourage certain buyers from purchasing your book. Don’t limit your readers by being too specific.

Think of Key Words

In today’s world of technology, readers often find books by searching key words. Consider who you want to find your book. What would they type into a search engine? However, don’t let this confuse you will being overly specific.  You want to pick a genre that is effective but not limiting.

You Can Choose More Than One

Many publishers let you choose up to three genres. The first one should be general: fiction or non-fiction. The second and third can be more specific. For instance, you may label your book as Fiction – Mystery or Fiction – Young Adult.

Search Online

Visit the websites of online retailers and search the genre you are considering for your book. Would you want your book placed next to these titles? What does your book have in common with these titles? How is it different from these titles?

Talk to Someone at Your Local Bookstore and Other Authors

The people who work at your local bookstore are up-to-date on publishing trends and can offer great advice when you are considering a genre for your book. Also, ask other authors about their experiences. It is always beneficial to seek tips from published authors. They can provide insight that no class or book can offer.

Cheri Breeding ABOUT CHERI BREEDING:
Since 2005 Cheri Breeding has been working as the Director of Production for Outskirts Press. In that time, she has been an instrumental component of every aspect of the Production Department, performing the roles of an Author Representative, Book Designer, Customer Service Representative, Title Production Supervisor, Production Manager and, Director of Production. She brings all that experience and knowledge, along with an unparalleled customer-service focus, to help self-publishing authors reach high-quality book publication more efficiently, professionally, and affordably.
Cheri Speaks

FAQ About Copyrights

One of the most confusing topics for new authors is copyrights. I am constantly asked questions by new authors who want to avoid copyright infringements. Here are the questions I am most commonly asked.

Is my manuscript copyrighted when self publishing?

Yes, the copyright for your material was secured as soon as you created it, or when it became fixed in a manuscript for the first time. No publication, registration or any other official act is required to secure copyright.

If copyright is automatic, why should I register for a copyright?

Filing with the U.S. Copyright Office creates a public record of the basic information of your book, which gives you the ability to sue for infringement and statutory damages. Doing this creates a legal presumption that your copyright is valid and allows you to recoup up to thousands of dollars, and possibly attorney fees, without having to prove actual monetary harm.

 How do you know if something in your book is copyright protected?

 In most cases, any picture, material, text, information, quote, map, song, image or illustration that you personally did not create is copyright protected by the person(s) who created and/or published the material.  Any text or pictures found in a book, magazine or newspaper is copyright protected by the publisher, artist photographer or some other entity.  And yes, most information found on the internet is copyright protected.  For example, if you pull material from Wikipedia, it’s copyrighted by somebody.  Wikipedia is a non-profit site and therefore, can provide information without permission, but as an author using this information in your book, the original source must be contacted to obtain proper authorization to publish it for profit.

What is Fair Use?

Under “Fair Use,” some copyright protected material can be used without permission; however, there are no clear-cut rules, only guidelines and factors to be considered. Fair use is not a right, only a defense. If you are unsure, please consult a legal advisor or copyright researcher.

                The following four factors are used to determine fair use: 1) The purpose and character of the use, including potential gains for commercial 2) The nature of the original copyrighted work 3) The proportion or percentage of the copyrighted material in relation to the work as a whole 4) The potential effect on the value of the copyrighted material.

Will citing the source of the material free you from copyright infringement?

 No!  Citing the source will not avoid possible court litigation.  Permission must be obtained. 

How can I avoid being accused of libel?

Stating an opinion is not libelous, though it’s best to be careful not to make an accusatory statement about anyone when using real names. Do not make the following statements, as they are clear grounds for a libel case: Falsely accusing someone of a crime, or having been charged, indicted or convicted of a crime; falsely identifying someone with an infectious disease; falsely charging someone or an organization with a claim that discredits a business or office and lowers their profitability; and falsely accusing someone as being impotent. 

Seriously consider if you are self-publishing a book that reveals information that could damage someone, and consult with an attorney or copyright research firm.  If you are publishing a true story, I recommend that you change names and use a pen name when publishing. 

I would love to hear your other questions regarding copyrights, and perhaps, I can address them in future book posts.

 

Cheri Breeding ABOUT CHERI BREEDING:
Since 2005 Cheri Breeding has been working as the Director of Production for Outskirts Press. In that time, she has been an instrumental component of every aspect of the Production Department, performing the roles of an Author Representative, Book Designer, Customer Service Representative, Title Production Supervisor, Production Manager and, Director of Production. She brings all that experience and knowledge, along with an unparalleled customer-service focus, to help self-publishing authors reach high-quality book publication more efficiently, professionally, and affordably.

 

Cheri Speaks

Copyright 101

As a writer, you have heard the term copyright. After all, you want your book to be copyrighted to protect your hard work, but you aren’t always sure how to use other people’s copyrighted work. Don’t worry, many authors feel the same way. Copyright laws can be confusing, but you can protect yourself from possible infringements; the easiest way to do so is to learn copyright basics. Here are a few pointers to get you started.

In publishing, there is no such thing as fair use.

When it comes to copyright laws, you have probably heard the term fair use. Well, this term does not apply to the publishing industry. Fair use is only applicable in education and nonprofit settings. If you write for profit (aka publish and sell a book), you are not protected under the fair use clause.

There is no magic number.

Some authors think they can use a small portion of text or a piece of a photograph without worrying about copyright laws. Unfortunately, there is no magic number that determines a copyright infringement. Even one line from a poem requires permission from the author.

Recognition and permission are not the same thing.

Many authors think that including the copyright owner’s name after a quote or photograph is adequate recognition. However, to avoid a copyright infringement you need written permission from the copyright owner. Recognition prevents you from being accused of plagiarism, but it does not clear you of copyright infringements.

Song lyrics are protected.

If you quote song lyrics, you need the copyright owner’s permission. However, if you simply reference the song, you do not permission.

If you find copyright law confusing, consider consulting a professional. Also, check out the links below for more information on copyright laws.

United States Copyright Office

Copyright Law Video

Cheri Breeding ABOUT CHERI BREEDING:
Since 2005 Cheri Breeding has been working as the Director of Production for Outskirts Press. In that time, she has been an instrumental component of every aspect of the Production Department, performing the roles of an Author Representative, Book Designer, Customer Service Representative, Title Production Supervisor, Production Manager and, Director of Production. She brings all that experience and knowledge, along with an unparalleled customer-service focus, to help self-publishing authors reach high-quality book publication more efficiently, professionally, and affordably.
Book Marketing, Book Promotion, Book Promotion Strategy, Cheri Speaks, Marketing Your Self-Published Book, Self-Publishing

How to Get Your Self-Published Book in a Library

You have an ISBN. You have a LCCN. So libraries should be able to find your book, and therefore, will purchase your book, right? Wrong. Unfortunately, libraries rarely “order” self-published books. This doesn’t mean they don’t house self-published books and that they won’t stock your book. It simply means you need to do a little work to get on their radar. Here are a few ways to get your book in a library.

  • Donate a copy (or several copies) of your book to the library. Be sure to go through the proper donation channels.
  • Host a book reading at your library. This will not only introduce the library to your book but also introduce your book to potential readers.
  • If your book is geared towards children, give a school presentation on your book’s subject. School libraries are always looking for new books.
  • Connect with librarians via social networks. Twitter, Facebook, and LinkedIn are powerful ways to network.
  • Send promotional materials such as flyers and letters to local libraries. Be sure to include of the essential information about your book such as subject, genre, audience and purchasing information.
  • Try to get a book review in a local publication. This will bring positive attention to your book and encourage libraries to buy it.

Libraries are a powerful part of your book promotion strategy. Creative marketing tactics can increase your chances of a library stocking your book. They can also lead to great relationships with librarians and readers. The best way to find out what your local library wants is to talk to the librarians. Work on building an honest relationship, and you may just find one your book’s best promoters.

Cheri Breeding ABOUT CHERI BREEDING:
Since 2005 Cheri Breeding has been working as the Director of Production for Outskirts Press. In that time, she has been an instrumental component of every aspect of the Production Department, performing the roles of an Author Representative, Book Designer, Customer Service Representative, Title Production Supervisor, Production Manager and, Director of Production. She brings all that experience and knowledge, along with an unparalleled customer-service focus, to help self-publishing authors reach high-quality book publication more efficiently, professionally, and affordably.
Cheri Speaks

Trade Discounts 101

The price of your book is an important detail. It impacts which readers will purchase your book as well as how much money you will make on royalties. The price of your book is based on a variety of factors; one of the most essential elements is the trade discount. This is also referred to as  the distributor discount. To new authors, this concept can seem confusing, but it is as simple as the 5Ws.

What is the trade discount?

The trade discount is the discount you offer to the distributor of your book. This includes retailers, wholesalers, and online distributors. This discount can range from 0% (no distribution) to 100% (highly unlikely).

Who sets the trade discount?

Sometimes the discount is set by the publisher; other times it is set by the author. This usually depends on the publishing company, and your agreement with the company. Self-published authors usually have more freedom in this decision. For instance, Outskirts Press allows authors to set their trade discount based on their goals and needs.

When do I select a trade discount, and can I change it later?

The trade discount is typically determined prior to publication. While it can be changed at anytime, it is not recommended. This can disrupt the author/distributor relationship and may result in additional expenses for the author.

Where will your book be available when choosing certain discounts?

Different distributors expect different discounts. For instance, the minimum trade discount for online distribution is 20%. Retail stores, however, expect a 40-55% discount. They also expect the book to be fully returnable. Wholesale Clubs, such as BJ’s and Sam’s Club, expect a 60-75% discount. It is important to consider your goals as an author. Where do you want your book sold? Where do your readers purchase books? Understanding your target audience will help you determine the best strategy for your book.

Why do I offer a trade discount?

This discount determines the price the distributor pays for your book. It is typically referred to as the wholesale price. The distributor then sells your book at a higher price and keeps the profit. Distributors must be able to make a profit on your book or they won’t carry it. The trade discount also impacts your royalties. The higher your discount, the lower your royalties. Therefore, it is important to set a discount that is beneficial to both you (the author) and the distributor. The goal is for both parties to sell books and make a profit.

When setting your trade discount, be sure to consider your goals as an author, and don’t forget to analyze your target audience. For instance, if your readers buy the majority of their books online, you may not want to focus on retail stores. Also, make sure you do plenty of research before setting a trade discount. Find out what other authors are offering and what your target distributors expect. Also, factor in the number of potential sales and your royalty rate. And always remember, the publishing industry is about both the author and the retailer. Don’t be afraid to negotiate and compromise.

Cheri Breeding ABOUT CHERI BREEDING:
Since 2005 Cheri Breeding has been working as the Director of Production for Outskirts Press. In that time, she has been an instrumental component of every aspect of the Production Department, performing the roles of an Author Representative, Book Designer, Customer Service Representative, Title Production Supervisor, Production Manager and, Director of Production. She brings all that experience and knowledge, along with an unparalleled customer-service focus, to help self-publishing authors reach high-quality book publication more efficiently, professionally, and affordably.