The Importance of Distribution in Self Publishing

If a publisher focuses on discounts to an author who buys their own book in bulk, that often communicates two things. 1) That publisher is more concerned with selling to you than to other readers. 2)  The publisher is charging you too much for lower quantities. Do you really want to be forced to buy 100 books at a time just to get a fair price? “Bulk” discounts simply trick the author into buying more books than they need, which defeats the whole advantage of on-demand printing.

I’ve seen many authors go down that road, and then end up with lots of books sitting in their garage or basement that no one knows about, because the distribution piece is missing.  The power of the on-demand printing and EDI distribution offered in custom self-publishing take advantage of wholesale availability via multiple sales channels including Amazon, Barnes & Noble, Borders, Baker and Taylor, and Ingram—North America’s largest distributor.  Look also to see that your book is available through I-Page, the book ordering system available at over 25,000 bookstores and retail chains world-wide.

Do look also for a publisher that will sell your book to you at a special author discounted price as well.  It’s never a bad idea to have access to an inventory to compliment your virtually endless on-demand inventory.

The power of distribution when paired with flexible pricing creates an advantageous sales combination for the self-publishing author.



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Self Published Book Review of the Week: The Soldiers of the Cross

The Soldiers of the Cross

by J. Laurence Stillwell

This self-published book was recently reviewed by Reader Views:

I have to admit, I took a personal interest in reading this volume. As a Vietnam veteran myself, I was intrigued to read what this Vietnam vet had to say and how he said it. Mr. Stillwell writes a very good book of poetic verse, he writes what he lived. As a veteran, he was there, to see the carnage, to feel and hear the terrible things he has scribed in this book.

He states “Nature itself seemed to be at war, as the thunder crashed like waves. Over the hills and valleys by the score, over the mountains and in the caves.” I could feel the pain and the fright he felt. I could feel his anguish, the heartfelt expression of his feelings poured out with such bravado.

Page after page, Mr. Stillwell’s poetry spoke out about the war between good and evil – this struggle that plagued man from the dawn of time. Using many references to scripture, he assimilates war, with the struggles of good and evil, God and the Devil.

Unique in its presentation, “The Soldiers of the Cross” by J. Laurence Stillwell was entertaining and well written. I was absorbed in it from the first page to the last. It is a general audience volume that is well worth the price and I gave it a well-deserved A. Entertaining, interesting and thought provoking, I would recommend it as an addition to any library.

For more information or to order the book, visit the author’s webpage: www.outskirtspress.com/thesoldiersofthecross



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Self-publishing and the future of markets

Seth Godin offers insight into the water mark, and future of book sales in a recent blog post, “Books you don’t need in a place you can’t find.” As usual, thank you, Seth.

This is good news for self-publishing authors who’s publishers offer targeted online marketing, on-demand distribution, and the acumen and experience to help you reach your readers. And your readers reach you.


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Self-publishing Book Marketing: Magazine Reviews

The following list comes compliments of ForeWord magazine in the interest of helping you secure reviews with not only their magazine, but all magazines you pursue.

1. Become familiar with the magazine
2. Read the submission guidelines for each magazine before submitting your book for review
3. Create a good cover letter
4. Include a sales sheet (ask your self-publisher or publishing rep).
5. Follow-up

The best way to familiarize yourself with a magazine you want to review your book is to read the magazine first.

You can usually find submission guidelines for magazines on the magazine’s website.

When sending your book out for review, always include your contact information so the reviewer can get in touch with you if necessary. This should be a part of your cover letter. You can also politely request that a reviewer notify you when/if they review your book (but realize that many may choose not to do this).


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Ask the Book Doctor: Word Usage and Vocabulary

Q: I would like to know of a book or Web site that shows complete sentences in which a specified word is used. I have a good vocabulary and know how to use a thesaurus, but I’m fearful when it comes to promoting a word from my cognitive vocabulary to my active vocabulary; i.e., actually using a word I know in a sentence I write. (For example, I stepped out on a limb to use the word “cognitive.”)

A: First, never use a word in your writing that you wouldn’t use in casual conversation, and you’ll never go wrong.

Next, if you never stretch your own vocabulary, you won’t grow, so after the first caution, I’ll add my favorite source: American Heritage Dictionary. It often, but not always, uses words in a sentence.

A third warning: When you look something up in a thesaurus, be cautious, because each word has its own connotation, and choosing a word from a list does not ensure that the exact meaning you intend will be relayed to the reader. One of my clients for whom English was not a native language, for example, wanted to impart excitement, so after referring to a thesaurus, he wrote, “Oh, no!” he ejaculated. Yes, the sentence and word use are both technically correct, but Americans more often use ejaculate to mean something other than exclaim, so the word choice was less than ideal. It did give this editor a chuckle, however.



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Bobbie Christmas, book doctor, author of Write In Style (Union Square Publishing), and owner of Zebra Communications, will answer your questions, too. Send them to Bobbie@zebraeditor.com. Read more “Ask the Book Doctor” questions and answers at http://www.zebraeditor.com.