The Book Doctor on BIG WORDS: Advice for the self-publishing writer

Q: I started writing books this summer, when family problems started. My books are interesting, or so say my friends, but I feel they lack something, like maybe they are weakly written. I know “big” words make a book seem like the author is intelligent, but it makes it harder for ten- to fifteen-year-olds to understand. So I ask, how do I make my book more interesting without using “big” words?

A: You pose an interesting question; should you write to impress your readers or entertain them? Do you want your readers to think highly of you or of your books? Today’s books entertain, rather than impress. You’re already on the right track to avoid words that others may have to look up in a dictionary.

Big words don’t make a book interesting; conflict and tension do. Fascinating characters do. Realistic dialogue that moves the story forward does. Unique plot turns and unusual situations help, too.

Because you just started writing books this summer, don’t despair. Most writers spend years honing their craft. At least you have begun. Not only do you need good ideas and a strong desire to write, you also have to learn as you go. Besides reading books about how to write a good story, spend time reading or rereading books by authors you admire. Analyze what makes you like that person’s writing and why you enjoyed reading the story. Apply those techniques (but not the story ideas) to your writing.

Also, know the market you want to write for. If you are writing for young adults, read the books young adults are buying and analyze what makes those stories interesting.

Above all, don’t get discouraged. Join writers groups and discuss your issues and learn from others. Do not, however, discuss your story lines. Talking about them not only gives your ideas away but also drains energy from the ideas. Instead, use that energy to write down your ideas and turn them into books.


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Bobbie Christmas, book doctor, author of Write In Style (Union Square Publishing), and owner of Zebra Communications, will answer your questions, too. Send them to Bobbie@zebraeditor.com. Read more “Ask the Book Doctor” questions and answers at http://www.zebraeditor.com

The Importance of Distribution in Self Publishing

If a publisher focuses on discounts to an author who buys their own book in bulk, that often communicates two things. 1) That publisher is more concerned with selling to you than to other readers. 2)  The publisher is charging you too much for lower quantities. Do you really want to be forced to buy 100 books at a time just to get a fair price? “Bulk” discounts simply trick the author into buying more books than they need, which defeats the whole advantage of on-demand printing.

I’ve seen many authors go down that road, and then end up with lots of books sitting in their garage or basement that no one knows about, because the distribution piece is missing.  The power of the on-demand printing and EDI distribution offered in custom self-publishing take advantage of wholesale availability via multiple sales channels including Amazon, Barnes & Noble, Borders, Baker and Taylor, and Ingram—North America’s largest distributor.  Look also to see that your book is available through I-Page, the book ordering system available at over 25,000 bookstores and retail chains world-wide.

Do look also for a publisher that will sell your book to you at a special author discounted price as well.  It’s never a bad idea to have access to an inventory to compliment your virtually endless on-demand inventory.

The power of distribution when paired with flexible pricing creates an advantageous sales combination for the self-publishing author.



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Self Published Book Review of the Week: The Soldiers of the Cross

The Soldiers of the Cross

by J. Laurence Stillwell

This self-published book was recently reviewed by Reader Views:

I have to admit, I took a personal interest in reading this volume. As a Vietnam veteran myself, I was intrigued to read what this Vietnam vet had to say and how he said it. Mr. Stillwell writes a very good book of poetic verse, he writes what he lived. As a veteran, he was there, to see the carnage, to feel and hear the terrible things he has scribed in this book.

He states “Nature itself seemed to be at war, as the thunder crashed like waves. Over the hills and valleys by the score, over the mountains and in the caves.” I could feel the pain and the fright he felt. I could feel his anguish, the heartfelt expression of his feelings poured out with such bravado.

Page after page, Mr. Stillwell’s poetry spoke out about the war between good and evil – this struggle that plagued man from the dawn of time. Using many references to scripture, he assimilates war, with the struggles of good and evil, God and the Devil.

Unique in its presentation, “The Soldiers of the Cross” by J. Laurence Stillwell was entertaining and well written. I was absorbed in it from the first page to the last. It is a general audience volume that is well worth the price and I gave it a well-deserved A. Entertaining, interesting and thought provoking, I would recommend it as an addition to any library.

For more information or to order the book, visit the author’s webpage: www.outskirtspress.com/thesoldiersofthecross



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Self-publishing and the future of markets

Seth Godin offers insight into the water mark, and future of book sales in a recent blog post, “Books you don’t need in a place you can’t find.” As usual, thank you, Seth.

This is good news for self-publishing authors who’s publishers offer targeted online marketing, on-demand distribution, and the acumen and experience to help you reach your readers. And your readers reach you.


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Self-publishing Book Marketing: Magazine Reviews

The following list comes compliments of ForeWord magazine in the interest of helping you secure reviews with not only their magazine, but all magazines you pursue.

1. Become familiar with the magazine
2. Read the submission guidelines for each magazine before submitting your book for review
3. Create a good cover letter
4. Include a sales sheet (ask your self-publisher or publishing rep).
5. Follow-up

The best way to familiarize yourself with a magazine you want to review your book is to read the magazine first.

You can usually find submission guidelines for magazines on the magazine’s website.

When sending your book out for review, always include your contact information so the reviewer can get in touch with you if necessary. This should be a part of your cover letter. You can also politely request that a reviewer notify you when/if they review your book (but realize that many may choose not to do this).


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