The Importance of Book Award Programs

Whether you self-publish or use a traditional publisher, there is a lot of competition in the publishing industry. Thanks to e-readers and online book retailers, readers easily have access to thousands of books. Plus, readers also encounter hundreds of books every time they visit a bookstore or other retailer that sells books.

There are several ways to make your self-published book stand out. One of the best ways to do so is entering (and winning) book award programs. These programs increase an author’s credibility and exposure in several ways:

1) Adding an award to your resume/biography instantly increases your credibility.

2) The programs often help market your book by featuring it in publications, on their website, in a press release, and more.

3) The award badge can be added to your book cover. Be honest, how many times have you picked up a book because you saw an award badge on the cover? It instantly tells the reader the book is worth buying.

If you plan on entering book award programs, it is important that you purchase plenty of author copies to send with your submissions.

I’d love to know, what is your book award strategy?

ABOUT JODEE THAYER: With over 25 years of experience in sales and management, Jodee Thayer works as the Director of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps, publishing consultants and marketing professionals; together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams and on assisting authors with marketing and promoting their book once published. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Jodee Thayer can put you on the right path.

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