If you have a car for sale and you park it in your garage, there is a very small chance you will ever sell that car. Your family, friends, and maybe a handful of neighbors might know the car is for sale, but that’s it.
If you are really serious about selling it, then you need to advertise. You might place ads on Craigslist, in the classifieds, or on bulletin boards. You will probably even put a for sale sign on the car and drive it around or park it on a corner with lots of traffic so people can see the sign.
The same is true with self-published books.
You can get your book published and distributed through Amazon and Barnes and Noble online, but no one will know to look for it there unless you tell them about it. As you are planning and saving for your book publishing project, don’t forget about the ongoing need to market and promote your book. It could be the next best-seller, but not if no one knows about it!
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ABOUT JODEE THAYER: With over 20 years of experience in sales and management, Jodee Thayer works as the Manager of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps and publishing consultants; together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction or a novelist seeking fame, fortune, and/or personal fulfillment, Jodee Thayer can put you on the right path. |
Self Publishing Advisor 