A closer look at ebook publishing

We recently discussed the addition of Borders “Get Published” addition to the mix of ebook publishing options available for self-publishing options.

The Borders—Get Published Powered by BookBrewer program offers two basic levels of service: an $89.99 basic package that gives the user an ISBN and makes the e-book available to all major e-book retailers, along with a $199.99 advance package. This package provides the author full e-Pub file access. Authors can set their own prices within the guidelines set by individual retailers, with royalty percentages paid out also according to those parameters, which are relatively similar.

Keeping in line with its hard-line stance on high distribution and retail cuts for self-publishing authors looking to place their physical books even in their virtual stores, one may wonder how Borders plans to compete with platforms like the free PubIt! program currently available through Barnes & Noble.

It turns out that a key factor in the upfront pricing comes in the blog-to-chapter feed publishing tool – targeting bloggers. According to Publishers Weekly, a spokesperson from Borders noted, “There are no royalties associated with this [advanced] package. You can sell via eBook retailers on your own or on your site if you are a blogger. So if you’re a more serious publisher and think you will sell thousands of copies, paying a higher fee up front in exchange for making thousands more will make sense to you.”

It’s true that using a blog to create and to promote your book is a strong marketing tactic, but a blogger is in essence already a publishing. Hold the horses – how are we going to sell thousands of copies of redundant content???

At this price point, take a small step forwawrd and publish comprehensively through a full-service self-publishing option. You’ll get access to publish through these digital platforms, plus full-design, distribution, and marketing assistance to sell bound and digital books both online and off.

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