It’s helpful to remember that self published books are sold in many places other than bookstores. Depending upon your subject matter, you may find that gift shops, grocery stores, corner markets, or websites are interested in ordering copies of your book and selling it to their customer base.
Many of these “niche markets” may not have accounts with Ingram or Baker and Taylor. But don’t worry. Make sure those niche markets can order your book directly from your publisher’s online bookstore for the full discounted price. A few good self-publishers offer that service. Look for one where you get your full royalty even when they get their full discount. Simply cut out the middleman and everyone wins.
– Karl Schroeder
Self Publishing Advisor 