Improving Your Book’s Presence on Amazon

Today’s post is by book marketing industry expert, Kelly Schuknecht.

After you self publish a book, assuming your book is listed on, you should thoroughly review and perfect the listing for your book and your Amazon profile.  Remember, this is your opportunity to sell your book to potential customers, so your presentation online, including on, is important.

3 Simple Ways to Improve Your Listing on Amazon:

  1. Get Reviews -Reviews tell potential readers why they should buy your book.  They will look at how many reviews your book has in each star category (1-5) and may glance through a few of them to find out what other readers are saying about your book.  If you don’t have any reviews, get some.  If you have some, get more.  Ask everyone you know who has read your book to post a review (preferably 5-star).  Actively seek reviews by contacting potential reviewers and sending out review copies.
  2. Add a Kindle Edition – Additional formats provide more opportunities for people to find (and buy) your book.  I suggest you price your Kindle Edition low to encourage sales.  These sales may turn into reviews, recommendations and even more purchases of the hard copy format(s).  I have my own Kindle and often find that if I like a book I’m reading, I want to buy the hard copy (particularly with non-fiction books).
  3. Utilize the Search Inside Feature -Amazon offers Search Inside the Book to allow viewers to virtually flip through the book.  Utilizing this feature is a good way to enhance your listing and make it easy for viewers to get a sneak peek.

Of course there are many other things you should do to improve your listing (and sales) on Amazon.  Brent Sampson, CEO of Outskirts Press has written an entire book on the subject, which you can find on Amazon here

Kelly Schuknecht works as the Director of Author Support for Outskirts Press.  In addition to her contributions to the Outskirts Press blog at, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at