3 Ways to Promote an Audiobook

Here are three platforms (in addition to Amazon, Audible, and iTunes) where you should market and promote the “Retail Sample” of your Audiobook: YouTube, Facebook, and SoundCloud.  Here’s how:

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The best way to use your audio sample clip on YouTube is to incorporate it with a book video. If you already have a book video, and some basic editing software, you’re almost done.  Use your editing software to separate the audio track from the video track and then lay your audiobook track down onto the video instead. Rarely will the length of the audiobook track and the video match, so be creative to bring them in sync. Once you’re happy with your new audiobook video, upload it to your YouTube channel and other various video platforms such as Vimeo.

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If you do not have a book video, make one, or order one from any number of service providers. Or you can create a “video” by simply using a still image of your book as a static image for the video-length of your audiobook sample. Alternatively, and preferably, with your smartphone and a small tripod, you can record yourself reading your audio sample and make a video of that.

In either case, don’t forget to take full advantage of the description field when uploading your video by making sure to include links to your author webpage and your product sales page on Amazon so they can buy your audiobook (or your hard copy alternatives if they prefer). In addition to mentioning all the main meta data (title, author name, etc), consider giving credit to your narrator. They appreciate that.


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Since Facebook makes it so easy to post videos, the easiest way to promote your audiobook on Facebook is to use the same video you just created for YouTube and upload it to your Facebook page. Again, don’t forget to include the necessary purchase links in the “Write a post” box so your friends, family, and followers can easily find your audiobook and buy it.


One of the newest ways to market audiobooks is via SoundCloud. Create an account at soundcloud.com and click “Upload” to upload your audiobook retail sample. You can also upload an image. Obviously, we suggest the cover of your book. Then complete the rest of the form, which includes the book’s title, the author’s name, and the narrator’s name. Just as with YouTube and Facebook, use the “Description” field to include links to your author webpage and Amazon product sales page.

Presto. More marketing means more audiobook sales!