Happy Thanksgiving from Self-publishing Advice

Blogger and bestselling author, Seth Godin, to hold a one day publishing conference…

“Book publishing is in the throes of serious change, from format to content to marketing. Since my first book in 1986, I’ve been thinking about this–as a writer, a self-publisher, an ebook creator and as a marketer. I’ve probably had my hands on 200 books or booklike projects over the last twenty-five years, and I’ve learned a lot.

“For the first time, I’m running a seminar to talk about it.”

To learn more and register check out Seth’s blog here.

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Self-publishing Guest Post: Ask the Book Doctor

The Book Doctor on repeating information for the self-publishing writer.

Q: I’m starting on the next nonfiction book in my series. What’s your opinion on this issue: How should I repeat, or not repeat, foundational information for the second book? Here are some of the options others and I have come up with so far:

Don’t repeat anything; refer readers to the first book.

Use the same foundational pages as I did in the first book, but place them in an appendix at the back.

Repeat everything I need to, but repackage it in a different way with new layouts and illustrations.

Reproduce it as is in the back in miniatures, four to a page.

A: Without seeing the actual manuscript, it’s hard to answer your questions about whether or how to repeat information, but my inclination is not to repeat information at all. If folks want the information, they should buy your other book. Think marketing. I’d refer to the previous book and even include an order form in the back.

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Bobbie Christmas, book doctor, author of Write In Style (Union Square Publishing), and owner of Zebra Communications, will answer your questions, too. Send them to Bobbie@zebraeditor.com. Visit Bobbie’s blog at http://bobbiechristmas.blogspot.com/. Read more “Ask the Book Doctor” questions and answers at http://www.zebraeditor.com.

Self-publishing Book Review of the Week

Said the Spider

Said the Spider

Earle E. Van Gilder
9781432754334, $16.95

The worst crimes are the ones you don’t know you’re committing. “Said the Spider” tells a story of deceit and corruption as Midwestern banking finds itself being corrupted by organized crime without even knowing. As the banks fall apart, it’s realized too late as the corruption takes hold; the impending financial downfall will wreak havoc. Investigators are forced to run against the clock to prevent a meltdown, making “Said the Spider” a fascinating and delightful mystery.

John Burroughs
Reviewer

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Self-publishing Guest Post: The Book Doctor on Self-publishing

Q: How would I go about publishing an original one-hundred-page poetry book? Generally how much would the profit be from such a book?

A: You have quite a few options and potential paths when it comes to publishing. Before you decide to self-publish or try to sell a book to a publisher, first you must know your goals and assess your abilities. My fifty-minute seminar on CD called “I Finished My Book; What Should I Do Next?” covers the decision-making process, so you’ll know which way to go, whether you want to self-publish or attempt to find a publisher, and if you self-publish, whether you want to use a traditional printer, print-on-demand (POD), or a company that helps in the publishing process. I crammed the seminar with information and included many pages of supplemental printed material, so you can understand why I can’t answer your question in detail in only a few paragraphs.

Here’s a little information to help, though.

If you already know you want to self-publish, your next step depends on whether you want to handle all the pre-printing details, such as editing, internal and cover design, ISBN numbers, and finding a printer, or whether you prefer to rely on a company that handles those details for you—for a price. Read a good book on self-publishing and learn all aspects of it before you make your decision. Also carefully scrutinize the company you choose as a printer or publisher—know there is a difference—and carefully ensure that the services the company provides are the services you need.

You also asked how much profit to expect. Let me first ask a question: When did you last buy a poetry book? If you are like most Americans, you have not bought a single poetry book in the last ten years. Although millions of people write poetry, not many write it well, and even fewer buy poetry books. Poetry books rarely make any profit at all.

Although few Americans make much if any money from poetry, it is the highest form of literary art. Once writers master poetry, they can apply those skills to their fiction and nonfiction and increase their chances of making money with their prose.

My news should not discourage you, however. If you put a great deal of time and effort into marketing, you might make some money after all. At least one poet I know used POD for his books and travels the country giving readings. He writes excellent poetry and performs it well, and he has sold close to a thousand copies of his book. He chose POD, which gives him less profit per book than if he had chosen a traditional printer, but he did not have to invest a huge amount of money up front or store thousands of books, so the tradeoff suits his needs.

As you can see, the answer to both questions—how to go about getting a poetry book published and how much you might profit—are the same: It depends on what you are willing and able to do, and none of the paths are simple. Educate yourself first and then decide what works best for you.

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Bobbie Christmas, book editor, author of Write In Style (Union Square Publishing), and owner of Zebra Communications, will answer your questions, too. Send them to Bobbie@zebraeditor.com. Read more “Ask the Book Doctor” questions and answers at http://www.zebraeditor.com

CreateSpace complaints spurred by pedophilia book scam

Author and blogger Kristen Welch tweets, “Dear Lord, @amazon Do you really want the force (a.k.a MOM BLOGGERS) boycotting you? Remove this book,” linking to this book’s page on Amazon: “The Pedophile’s Guide to Love and Pleasure: A Child-Lover’s Code of Conduct.”

Initial reaction from Amazon was no reaction, but breaking news followed by heated responses among throngs of individuals across various social platforms like Twitter and Facebook prompted Amazon to pull the book and underplay their own association with its publication through their CreateSpace branch.

According to CNN, Amazon’s website provides content guidelines for titles sold through its Digital Text Platform Program. The guidelines say publishers are expected to conduct proper research to ensure that titles are in compliance with all local, state, national and international laws.

Interestingly though, the book was published through Amazon’s own self-publishing arm, CreateSpace.  Are more CreateSpace complaints in store for authors in the future? Does Amazon have a history of these CreateSpace complaints? It appears so according to the LA Times. It would also seem that no human being in Amazon’s largely automated self-publishing organization actually has much to do with the submission and acceptance process.

While the access to free availability of information gathering and dissemination on the web has created a dramatic democratizing effect, it remains important that content be monitored. In this case it appeared that no monitoring took place by Amazon or CreateSpace before or following the October 28 release of the pedophila book. Instead, it was the public outcry. Just two hours after Techcrunch posted news of the ebook on its site, the $4.95 ebook went from a sales ranking of 158,221 in the Kindle store to 5,668, with a stream of commentary following. Public perception ranged from outrage, to free speech support to “FBI conspiracy”.

Other books written by the same author and also published by CreateSpace remain for sale on Amazon, although the reviews for said books are taking a hit due to association alone.  Are other CreateSpace authors poised to be judged by the company they keep?

Regardless of what may be true of the book, it is important we hold integrity among the publishing community and that manuscripts be vetted through a thorough manuscript review process.  Ultimately this is one facet that separates the “free” do-it-yourself companies in the industry from the higher-quality professional, full-service self-publishing providers. It is in the best interest of authors, publishers, and the public.

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