A few weeks ago, I wrote The Importance of Social Media Research. Whether you are using social media or other methods, market research is an important part of the self-publishing process. So how should you use market research to help you create a saleable book? Here are a few suggestions.
Choose a Title
The title says a lot about a book and its author. It is often the first impression a reader gets of a book, so it is essential that you have an appealing title. You can use market research to help you choose a title for your book.
Pick a Cover
Unfortunately, people don’t listen to the old cliché “don’t judge a book by its cover.” An appealing cover will make your book more successful, but not all readers are drawn to the same style of covers. Market research will help you determine what your readers are interested in.
Decide on a Genre
You would think that deciding which genre your book belongs in would be an easy decision, but often the lines between genres are blurry. Market research will help you determine where your book fits among other books and how to choose a genre that will make your book visible to your readers.
I’d love to know, how are you using market research?
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ABOUT CHERI BREEDING: Since 2005 Cheri Breeding has been working as the Director of Production for Outskirts Press. In that time, she has been an instrumental component of every aspect of the Production Department, performing the roles of an Author Representative, Book Designer, Customer Service Representative, Title Production Supervisor, Production Manager and, Director of Production. She brings all that experience and knowledge, along with an unparalleled customer-service focus, to help self-publishing authors reach high-quality book publication more efficiently, professionally, and affordably. |
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