Book Marketing, Kelly Speaks

Good luck to the ForeWord Reviews Book of the Year Award Finalists!

ForeWord Reviews will be announcing the 2010 Book of the Year Awards in an award ceremony on Saturday, June 25!

New this year, ForeWord is announcing the winners at the American Library Association Conference in New Orleans. Gold, silver, and bronze awards will be revealed in each of the sixty subject categories. Finalists do not have to be present to receive the award, but they are welcome to attend along with the librarians, booksellers and publishers who will be present.

I’m sure it will be an exciting afternoon filled with anticipation and high spirits as ForeWord Reviews announces the Best Fiction, Best Nonfiction, and Independent Publisher of the Year prizes.

Best of luck to the ForeWord Reviews Book of the Year Award Finalists!

DISCUSSION: What award contests have you entered for your book?  

ABOUT KELLY SCHUKNECHT:
Kelly Schuknecht works as the Director of Author Support for Outskirts Press.  In addition to her contributions to the Outskirts Press blog at blog.outskirtspress.com, Kelly and a group of talented marketing experts offer book marketing services, support, and products to not only published Outskirts Press authors, but to all authors and professionals who are interested in marketing their books and/or careers. Learn more about Kelly on her blog at http://kellyschuknecht.com.
Book Reviews, Self-Publishing Book Review of the Week

Self-Publishing Book Review of the Week: Blood Country by Dan Jewell

Book reviews are a great way for self-publishing authors to gain exposure. After all, how can someone buy your book if they don’t know about it? Paired with other elements of your book promotion strategy, requesting reviews is a great way to get people talking about what you’ve written.

When we read good reviews, we definitely like to share them. It gives the author a few (permanent) moments of fame and allows us let the community know about a great book. So, without further adieu, here’s this week’s book review:

Burned: A Tragic Mystery book cover

Blood Country

Dan Jewell

Publisher: Outskirts Press, Inc.

ISBN 9781432765835

Reviewed by: Kam Aures for Rebecca’s Reads

“Dan Jewell’s Blood Country: A Nashville Sideman Mystery begins in January in Nashville. Joe Rose, guitarist and private investigator, receives a call from his ex-wife Patty Hill, an Associate Math Professor at Vanderbilt. Patty had just been talking to her friend Roxanne Hamlin, a country singer, on the phone. Roxanne is trying to leave her husband Vern, also famous in the country music industry, but Vern is not allowing her to leave. Roxanne doesn’t want to involve the police so Patty thinks that Joe may be a good choice to help out.

The domestic situation actually turns into a job opportunity for Joe as he ends up being hired by Vern for a different matter. Vern had received a letter from an anonymous source regarding his father’s murder which happened twenty years prior. In the letter, it is suggested that the man who was accused of killing Vern’s father was not actually the person who committed the crime. So, Joe is sent to investigate and to try to unearth the truth as to who killed King Hamlin.

Jewell does a wonderful job with character development. The individuals we are introduced to throughout the novel are very memorable and intriguing people. The story itself is fast-paced and has many twists and turns. I recommend Blood Country: A Nashville Sideman Mystery for those who enjoy mystery and suspense, particularly those who are also fans of country music as there is quite the focus on the Nashville music scene. I am sure we will see more Nashville Sideman mysteries from Dan Jewell in the future.”

DISCUSSION: Are you trying to obtain book reviews as part of your overall book promotion strategy?

Book Promotion

New Conference Alert: AFTA Book Exhibit

The American Family Therapy Academy (AFTA) is hosting a book exhibit at their conference this June, and if you have written a related book, you may be interested in attending.

They are interested in books with stories in the following categories (taken directly from their entry form):

  • Health
  • Economics
  • History
  • Recreation
  • Religious Life
  • Generations
  • Psychology
  • Therapy
  • Law
  • Relationships
  • Life Education
  • Demographics
  • Planning
  • Violence
  • Social Work
  • Sexuality
  • Bibliographies
  • Surveys/Studies
  • Kinship
  • Marriage
  • Multicultural Issues
  • Child Abuse/Neglect
  • International Families
  • Structure/Socialization
  • Clinical Assessment
  • Policy Making
  • Dependency Studies
  • Women’s Issues
  • Reference
  • Textbooks

The entry fee is $99 for 1 title and $25 for each extra title. They also have packages for multiple title entries.

You can download the entry form by visiting this link: http://bookexhibit.com/Announcements/2ndQtr11/AFTA.pdf.

Are there any other interesting conferences, etc. coming up that self-publishing authors should attend?

Cheri Speaks

Choosing a Genre for Your Book

With so many genres to choose from, how does an author settle on one? Should you be general in your choice or should you be very specific?

From a marketing perspective, books should be marketed to a more narrow niche group, but this advice doesn’t apply to genre selection. For example, if you select a genre of Religious – Agnostic, you can possibly eliminate yourself from consideration by online retailers/bookstores that accept religious books because they are “turned off” by the “Agnostic”. So, to answer the above question – you should be as general as possible with picking your genre. This the case whether you are self publishing a book or especially if you’re going after representation by a literary agent.

It’s important to also make sure that your genre is reflective of your book. For instance, if you’ve written a murder mystery, your shouldn’t select a genre related to romance, and vice versa.

Have you ever experienced any issues with choosing genres or sub-genres?

Cheri Breeding ABOUT CHERI BREEDING:
Since 2005 Cheri Breeding has been working as the Director of Production for Outskirts Press. In that time, she has been an instrumental component of every aspect of the Production Department, performing the roles of an Author Representative, Book Designer, Customer Service Representative, Title Production Supervisor, Production Manager and, Director of Production. She brings all that experience and knowledge, along with an unparalleled customer-service focus, to help self-publishing authors reach high-quality book publication more efficiently, professionally, and affordably.
Wendy Speaks

Avoid the 3 “Tell-Tale” Signs of Self-Published Books

You’ve self-published a book, and it’s amazing that you’ve dedicated so much time and energy into writing and creating you own masterpiece. While there’s nothing wrong with self publishing, and it’s actually a great opportunity for many authors, you don’t necessarily want your book to “look self published”. That could mean inability of your audience to take your book seriously, receiving horrible reviews, suffering from poor sales performance, or worse.

Here are a few of the 3 “deadly sins” not to commit when publishing your book:

  • Use of cover templates – Templates are often rather dull, at best. Invest your money into really making your cover stand out.
  • Unedited manuscript – Run on sentences, sentence fragments, etc. are all things that can leave a bad taste in the mouth of a reader. We always recommend that you hire a professional editor for your manuscript. No, your sister-in-law doesn’t count as a professional editor. You need more than a fresh set of eyes when it comes to choosing an editor. You need someone who is professionally trained in editing.
  • Non-traditional interior
    • Double-Spaced – A book should NEVER be double spaced. Just because something works great for reports and other forms of communication doesn’t mean it will work the same for a printed book.
    • Strange and/or difficult to read typestyles – You like typing in Script MT Bold. It looks beautiful on screen, but will not look as good in a printed book.
    • Missing headers/footers – Have you ever read a book (other than a children’s book) without a header or footer? Why leave them out on your book?
    • Non-standard page numbering – Make sure your page numbers are in the same position on each opposite page. Also make sure font is consistent across all numbering.
When you hire a self-publishing company, all of these things can be taken care of under one umbrella. However, if you are “going it alone”, it’s important to remember the tips above to make sure you avoid showcasing an unprofessional appearance.
What other “self publishing” don’ts have you seen?

ABOUT WENDY STETINA:
Wendy Stetina is a sales and marketing professional with over 30 years experience in the printing and publishing industry. Wendy works as the Director of Author Services for Outskirts Press. The Author Services Department is composed of knowledgeable customer service reps and publishing consultants; and together, they all focus on educating authors on the self-publishing process in order to help them publish the book of their dreams. Whether you are a professional looking to take your career to the next level with platform-driven non-fiction, or a novelist seeking fame, fortune, and/or personal fulfillment, Wendy Stetina can put you on the right path.